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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Mario López Burrero

Mario López Burrero

@mariolopez

Sevilla, Spain

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    Gabriel García de Oro Gabriel García de Oro @gabrielgarciadeoro Barcelona, Spain
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    33,967
    • Photography
    • Film, Video & TV
    • STORYCOACHING. NUEVO LIBRO. Stor, and telling project by Gabriel García de Oro - 11.28.2021
    • Proyecto Final: Transmite tu mensaje con un storytelling. Stor, and telling project by Gabriel García de Oro - 04.17.2021
    • El fantástico poder terapéutico de los cuentos. Mente Sana.. Stor, and telling project by Gabriel García de Oro - 03.27.2021
    • Divertirse es re-crearse. Artículo El País Semanal.. Stor, and telling project by Gabriel García de Oro - 03.26.2021
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    Elastic Heads Elastic Heads @elasticheads User Experience Madrid, Spain
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    32,852
    • Design
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    • Mi Proyecto del curso: Técnicas para mejorar tu productividad. Design Management project by Elastic Heads - 02.15.2021
    • Metrovacesa. Web Development, and Web Design project by Elastic Heads - 01.07.2021
    • RiegaT - Smart Watering System. Web Development, and Web Design project by Elastic Heads - 01.07.2021
    • Tokio School. Web Development, and Web Design project by Elastic Heads - 01.07.2021
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    400,667
    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    F O F O @orlanfra eCommerce & Digital Director Roma, Italy
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    • Branding & Identity
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    • Facebook Marketing - Impacto Covid-19 sobre eCommerce. Marketing, Content Marketing, Digital Marketing, Facebook Marketing & Instagram Marketing project by F O - 07.14.2020
    • Plan de Marketing Digital para una marca de cigarillos electronicos. Marketing, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, and Mobile Marketing project by F O - 07.14.2020
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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    409,069
    • Creative Consulting
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    • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
    • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
    • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
    • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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    Saturna Studio Saturna Studio @bysaturna El Estudio Creativo con Visión Global Guadalajara, Mexico
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    • PRE Circuit. Br, ing, Identit, Art Direction, Editorial Design, Graphic Design, Web Design, Fine-Art Photograph, and Product Photograph project by Saturna Studio - 10.28.2019
    • La Bralette. Br, ing, Identit, Fashion Design, Graphic Design, Fashion Photograph, Traditional illustration, Packaging, and Art Direction project by Saturna Studio - 10.28.2019
    • Agálea. Br, ing, Identit, Graphic Design, Traditional illustration, Marketing, and Packaging project by Saturna Studio - 10.28.2019
    • Efecto 10. Br, ing, Identit, Graphic Design, Traditional illustration, Marketing, and Packaging project by Saturna Studio - 10.28.2019
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    Victor Pascual Victor Pascual @victorpascual Especialista en análisis y visualización de datos Barcelona, Spain
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    36,782
    • Information Design
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    • Visualización del ranking de universidades de Shanghai (ARWU). Graphic Design project by Victor Pascual - 06.02.2015
    • Mapa de la ciencia. Graphic Design project by Victor Pascual - 06.02.2015
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    Lucas García Lucas García @lucasgarcia Madrid, Spain
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    • Branding & Identity
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    Néstor Tejero Bermejo Néstor Tejero Bermejo @nestor_tejero CEO y Asesor de Estrategia y Marketing de Agencia Reinicia Madrid, Spain
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    46,116
    • Web Development
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    • Plantilla newsletter Sofrel Lacroix España. Digital Marketing project by Néstor Tejero Bermejo - 03.02.2020
    • Diseño página web - Videocontent . Web Design project by Néstor Tejero Bermejo - 09.26.2016
    • Diseño tienda online - Solever. Web Development project by Néstor Tejero Bermejo - 09.26.2016
    • Diseño página web - Elena Rosillo. Web Design project by Néstor Tejero Bermejo - 09.26.2016
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    Smithe Smithe @smithe Mexico City, Mexico
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    31,835
    • Traditional illustration
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    • TD Collection Samples - FEB - 2019 (HELLCAT). Art Direction, and Fashion Design project by Smithe - 02.14.2019
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    • Meltdown Lab Winter 18 - Look Book Art Direction. . Graphic Design, and Fashion Photograph project by Smithe - 09.17.2018
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    Christian Caldwell Christian Caldwell @cdwboy Placerville, Peru
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    • E-ALZ. 2D Animation, Cop, writing, and Advertising project by Christian Caldwell - 07.03.2020
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    • No quiero esto en mi ceviche.. Advertising project by Christian Caldwell - 02.26.2019
    • RAINBOW BLOOD. Advertising project by Christian Caldwell - 02.26.2019
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    Carla González & Eva Morell Carla González & Eva Morell @carlayeva Barcelona, Spain
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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    384,534
      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
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      Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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      • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
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      Julio Fernández-Sanguino Julio Fernández-Sanguino @juliofsanguino Madrid, Spain
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      • Branding & Identity
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      • Planet of the apps. Digital Marketing project by Julio Fernández-Sanguino - 04.22.2019
      • Human Centred Organizations. Digital Marketing project by Julio Fernández-Sanguino - 04.22.2019
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      306,597
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      • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
      • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
      • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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      Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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      57,756
      • Marketing
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      Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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      230,121
      • Design
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      • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
      • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
      • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
      • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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      Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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      330,915
        • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
        • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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        Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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        93,340
        • Graphic Design
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        • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
        • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
        • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
        • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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        Martina Flor Martina Flor @martinaflor Berlin, Germany
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        163,683
        • Typography
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        • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
        • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
        • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
        • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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        Romualdo Faura Romualdo Faura @rfaura Diseñador e ilustrador Murcia, Spain
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        3,631
        • Design
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        • FIEC Magazine . Editorial Design, and Traditional illustration project by Romualdo Faura - 02.24.2017
        • Pictograms, icons and more. Information Design, Graphic Design, and Traditional illustration project by Romualdo Faura - 02.04.2015
        • Mi Proyecto del curso Diseño de pictogramas. Graphic Design project by Romualdo Faura - 07.15.2014
        • Illustrations and Infographics . Design, and Traditional illustration project by Romualdo Faura - 02.01.2013
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        Saffron Saffron @saffron Madrid, Spain
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        30,408
        • Branding & Identity
        • Proximus. Br, ing & Identit project by Saffron - 08.03.2015
        • C&A. Br, ing & Identit project by Saffron - 08.03.2015
        • Turkey. Br, ing & Identit project by Saffron - 08.03.2015
        • London . Br, ing & Identit project by Saffron - 08.03.2015
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        Moruba Moruba @moruba Logroño, Spain
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        3,478
        • Graphic Design
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        • 8000. Art Direction, Design, Graphic Design, Traditional illustration, and Packaging project by Moruba - 08.28.2016
        • Son Mesquidassa. Arts, Crafts, Br, ing, Identit, Art Direction, Design, Graphic Design, Packaging, Screen Printing, T, and pograph project by Moruba - 07.27.2016
        • The Big Question About Wine. Br, ing, Identit, Comic, Art Direction, Design, Graphic Design, Traditional illustration, Naming, and Packaging project by Moruba - 07.19.2016
        • Sparkling. Art Direction, Design, Graphic Design, and Packaging project by Moruba - 02.22.2016
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        Cruz Novillo & Pepe Cruz Cruz Novillo & Pepe Cruz @cruz-mas-cruz Madrid, Spain
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        12,383
        • Design
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        • Merry christmas!. Animation, Drawing, and Design project by Cruz Novillo & Pepe Cruz - 12.24.2020
        • Auditorio Agustín de Betancourt. Br, ing & Identit project by Cruz Novillo & Pepe Cruz - 05.20.2019
        • ABC animal 50 aniversario. Drawing, Design, and Traditional illustration project by Cruz Novillo & Pepe Cruz - 12.17.2018
        • Semana de Música Religiosa de Cuenca. Br, ing, Identit, and Music project by Cruz Novillo & Pepe Cruz - 04.14.2018
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        ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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        44,009
        • Branding & Identity
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        • Selenza. Nombre para una cadena de hoteles y resorts. Br, ing & Identit project by ignasi fontvila - 06.10.2016
        • Encerta. Nombre para una consultoría estratégica de marca. Br, ing & Identit project by ignasi fontvila - 06.10.2016
        • Dear Fear. Nombre para un canal de contenidos de terror. Br, ing & Identit project by ignasi fontvila - 06.10.2016
        • Youjoue. Nombre para una gama de cosméticos. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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        Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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        • Good person. Product Photograph project by Martí Sans - 07.01.2019
        • Drinks. Photograph project by Martí Sans - 07.03.2017
        • Exalts chocolate. Photograph project by Martí Sans - 09.27.2017
        • Indet Labels. Photograph project by Martí Sans - 06.26.2017
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        Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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        126,920
        • Design
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        • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
        • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
      • gusum gusum @gusum Desarrollador Web, Ilustrador Mataró, Spain
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