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    10 common mistakes when designing a logo (and how to avoid them)
    Latest blog post

    10 common mistakes when designing a logo (and how to avoid them)

    The Crucial Importance of a Logo for your Brand: Beyond a Simple Drawing. The logo is much more than a simple graphic: it is the visible face of a brand and the first element with which consumers establish a visual connection. A good design conveys trust, professionalism and the company's values. On the other hand, a bad logo can damage the brand identity, hinder recognition and generate distrust.

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Márcia Gonçalves

Márcia Gonçalves

@marcya_2

Porto, Portugal

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  • Teacher Plus
    Dácil Fernández Dácil Fernández @dacilfernandez Fotógrafa y estilista gastronómica Madrid, Spain
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    11,948
    • Photographic Composition
    • Art Direction
    • PAULANER (Acción de marca para Instagram). Photograph, Food Photograph & Instagram Photograph project by Dácil Fernández - 08.20.2019
    • LIDL/ BELLAROM (Acción de marca para Instagram). Photograph, Food Photograph & Instagram Photograph project by Dácil Fernández - 02.20.2019
    • BREVILLE. Photograph, Food Photograph & Instagram Photograph project by Dácil Fernández - 11.10.2019
    • DYC Doble Roble (Accion de marca en Intagram). Photograph, and Food Photograph project by Dácil Fernández - 03.12.2019
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    Matilde Viegas Matilde Viegas @matildeviegas Porto, Portugal
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    1,602
    • Photography
    • Film, Video & TV
    • Love Stories . Photograph project by Matilde Viegas - 11.15.2022
    • The New York Times: Inflation Tightens Its Grip on Europe. Photograph project by Matilde Viegas - 11.15.2022
    • The Wall Street Journal: Couples living apart (Oct. 2021). Photograph project by Matilde Viegas - 11.15.2022
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    Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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    70,723
    • Web Design
    • Copywriting
    • Dhar Mann. Stor, telling, Cop, writing, Web Design, App Design, App Development, Design, UX / UI, Br, ing, Identit, Web Development, Video, Stop Motion, Social Media, Logo Design, Mobile Design, CSS, HTML, and JavaScript project by Sun Yi - 11.09.2021
    • Mel Robbins. Content Marketing, Digital Marketing, Cop, writing, Interactive Design, Web Design, Web Development, Br, ing, Identit, UX / UI, Stor, telling, Design, Motion Graphics, CSS, HTML, JavaScript, and Logo Design project by Sun Yi - 05.02.2021
    • Jay Shetty. Cop, writing, Content Marketing, Web Design, Web Development, UX / UI, Br, ing, Identit, Stor, telling, Motion Graphics, Design, Information Design, Logo Design, HTML, CSS, and JavaScript project by Sun Yi - 05.02.2021
    • Nicole Lapin. Stor, telling, Cop, writing, Web Design, Video, Photograph, UX / UI, Music, Design, Br, ing, Identit, Marketing, Photograph, Post-production, Web Development, Film, Audiovisual Production, Logo Design, HTML, JavaScript, Writing, Film, Video, TV, Video Editing, Lifest, le Photograph, Motion Graphics, and Digital Marketing project by Sun Yi - 03.03.2021
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    Catarina Sobral Catarina Sobral @catarina_sobral Illustrator Lisbon, Portugal
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    8,877
    • Traditional illustration
    • Digital Illustration
    • Editorial: analogue + digital. Traditional illustration, Digital Illustration, and Children's Illustration project by Catarina Sobral - 06.30.2014
    • Editorial: digital collage. Collage, Traditional illustration, and Children's Illustration project by Catarina Sobral - 12.30.2016
    • A Sereia e os Gigantes. Traditional illustration, Children's Illustration, and Narrative project by Catarina Sobral - 01.30.2015
    • Achimpa. Traditional illustration, Children's Illustration, and Narrative project by Catarina Sobral - 08.30.2012
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    Giulia Candussi Giulia Candussi @giulia_candussi Photojournalist and Documentary Filmmaker Glasgow, United Kingdom
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    73,916
    • Photography
    • Film, Video & TV
    • Laughter Yoga. Documentar, and Photograph project by Giulia Candussi - 02.02.2016
    • Venice Muslim Community . Documentar, and Photograph project by Giulia Candussi - 09.02.2017
    • White Gold. Documentar, and Photograph project by Giulia Candussi - 05.02.2018
    • Back to the Roots. Documentar, and Photograph project by Giulia Candussi - 03.02.2015
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    Ilan Brenman Ilan Brenman @ibrenman São Paulo, Brazil
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    70,393
      • LA NIÑA HURACAN Y EL NIÑO ESPONJA (Hurricane Girl and Sponge Boy). Writing project by Ilan Brenman - 07.05.2021
      • IT IS NOT WHAT IT SEEMS. Creativit project by Ilan Brenman - 07.05.2021
      • Families. Stor, and telling project by Ilan Brenman - 07.03.2021
      • Refugees. Stor, and telling project by Ilan Brenman - 07.05.2021
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      Shaun Levin Shaun Levin @shaun_levin Writer, artist, editor, and creative writing teacher Madrid, Spain
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      141,734
      • Editorial Design
      • Photography
      • Water: A New Collection of Stories. Writing, Creativit, Design, Fiction Writing, and Non-Fiction Writing project by Shaun Levin - 04.08.2024
      • Noise (The Dogs), a short story. Writing, Creativit, Stor, telling, Narrative, Non-Fiction Writing, and Creative Writing project by Shaun Levin - 09.05.2023
      • Some More Than Others, Making a Book. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Design, and Creating with Kids project by Shaun Levin - 11.28.2022
      • Learning to Walk: The Beginning of My Goodbye to Running. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Shaun Levin - 10.11.2022
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      David Vega Palacios David Vega Palacios @davidvegapalacios Lima, Peru
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      45,054
      • Art Direction
      • Graphic Design
      • Peugeot 3008 HYBRID4. Advertising, Traditional illustration, and 3D project by David Vega Palacios - 01.27.2022
      • Matte painting-Toyota Hilux GR-S. Photographic Composition, Design, Traditional illustration, Photograph, Post-production, and Photo Retouching project by David Vega Palacios - 09.02.2020
      • Matte Painting Toyota Agya. Photo Retouching project by David Vega Palacios - 08.11.2020
      • PROYECTOS MATTE PAINTING / VARIOS. 3D, and Photo Retouching project by David Vega Palacios - 12.04.2019
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      Teresa Freitas Teresa Freitas @teresacfreitas Photographer Lisbon, Portugal
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      5,778
      • Photography
      • Fine-Art Photography
      • Ongoing – Travel — Cinematica. Photograph, and Photographic Composition project by Teresa Freitas - 10.22.2021
      • Commercial – TCL Mobile. Mobile Photograph, Photographic Composition, and Photograph project by Teresa Freitas - 10.22.2021
      • Personal – Italian Colour. Photograph project by Teresa Freitas - 10.22.2021
      • Personal – Quietly San Francisco. Photograph, and Photographic Composition project by Teresa Freitas - 10.22.2021
    • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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      143,005
      • Photography
      • Video
      • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
      • Kids and us. Photograph project by Oriol Segon - 08.08.2019
      • NIKE PRO COMBAT. Photograph, Photograph, Post-production, Advertising, and Photo Retouching project by Oriol Segon - 11.30.2009
      • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      305,854
      • Film, Video & TV
      • Photography
      • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
      • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
      • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
      • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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      Aniko Villalba Aniko Villalba @aniko Soy autora de libros y diarios interactivos de viajes, escritura y creatividad. Dicto talleres de escritura, tengo experiencia como editora, tengo dos blogs y me dediqué a viajar por el mundo como cronista de viajes durante 10 años. Amsterdam, Netherlands
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      76,850
      • Writing
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      • Kit de exploración (set de papelería interactiva). Writing, Stationer, Design, and Creative Writing project by Aniko Villalba - 03.01.2022
      • My course project: Travel Journal: Documenting Emotions and Memories. Sketchbook, Narrative, Non-Fiction Writing, and Creative Writing project by Aniko Villalba - 03.08.2023
      • Soy la ciudad que habito - Un diario para explorar tu ciudad y conocerte más. Writing, Creative Writing, and Creativit project by Aniko Villalba - 03.30.2022
      • Mi Proyecto del curso: Gimnasio de escritura: de la hoja en blanco a la práctica cotidiana. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Aniko Villalba - 03.04.2022
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      Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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      101,481
      • Animation
      • Arts & Crafts
      • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
      • Caligramas. Writing, Creativit, and Drawing project by Natalia Méndez - 09.13.2021
      • Mini fanzines. Writing, Drawing, Traditional illustration, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
      • Casa Tetera /cerámica. Ceramics, Arts, Crafts, Character Design, Art To, s, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      868,386
      • Photography
      • Instagram Photography
      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
      • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
      • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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      192,049
      • Photography Post-production
      • Photography
      • Birmania. Digital Photograph project by Daniel Arranz Molinero - 04.12.2020
      • India. Documentar, and Photograph project by Daniel Arranz Molinero - 03.28.2020
      • Espacio Miró. Concept Art project by Daniel Arranz Molinero - 03.27.2020
      • The man who wasn't there. Documentar, and Photograph project by Daniel Arranz Molinero - 03.26.2020
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      Eduardo Gómez (Alter Imago) Eduardo Gómez (Alter Imago) @alterimago Fotógrafo Profesional, Artista Visual, Instructor, Youtuber Mexico City, Mexico
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      92,199
      • Photography
      • Portrait Photography
      • Mi Proyecto del curso: Retrato creativo en claroscuro . Artistic Drawing, Traditional illustration & Ink Illustration project by Eduardo Gómez (Alter Imago) - 06.11.2020
      • White Dress. Fine-Art Photograph, and Portrait Photograph project by Eduardo Gómez (Alter Imago) - 02.10.2020
      • Fine Art Pictorial Portrait. Fine-Art Photograph, Studio Photograph, Portrait Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
      • Steampunk. Costume Design, Fine-Art Photograph, Studio Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
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      Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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      123,395
      • Advertising
      • Branding & Identity
      • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
      • Pycom: Go Invent. Cop, and writing project by Paul Anglin - 12.03.2020
      • Dunlop Sports: Love the Game. Cop, and writing project by Paul Anglin - 12.03.2020
      • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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      Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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      58,121
      • Arts & Crafts
      • Design
      • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
      • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
      • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
      • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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      Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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      163,845
      • Photography
      • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
      • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
      • The mountain of smoke. Photograph project by Jesús G. Pastor - 06.28.2015
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      702,896
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Domestika Domestika @domestika Berkeley, United States
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      2,191,108
      • Pedro Delfim Delfim Pedro Delfim Delfim @pedrodelfim Porto, Portugal
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        3
        • Alexandre Roma Alexandre Roma @alexandreroma1 Vila Nova de Famalicão, Portugal
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          3
          • Web Design
          • IT
        • Raquel Krumov Raquel Krumov @rakelkrumov S.Roque do Pico, Portugal
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          2
          • Traditional illustration
          • Fine Arts
        • José Roldão José Roldão @joseroldao Fotógrafo Alvarenga, Portugal
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          1
          • Portrait Photography
          • Fine-Art Photography
        • Elsa Serra Elsa Serra @elsa_serra1 Storytelling Lisbon, Portugal
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          38
          • Design
          • Branding & Identity
          • Meu projeto do curso: Copywriting: defina o tom de sua marca pessoal . Stor, and telling project by Elsa Serra - 09.10.2020
        1. Creatives
        2. Porto, Portugal
        3. Photography in Porto, Portugal
        4. Márcia Gonçalves

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