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    How to choose a color palette that conveys emotions?
    Latest blog post

    How to choose a color palette that conveys emotions?

    The Emotional Power of Color: How to Choose the Perfect Palette. Color is one of the most powerful languages of visual communication. Before we read a text, understand an image or interpret a shape, color is already at work: it provokes sensations, generates expectations and builds an emotional atmosphere. Choosing a color palette is not just an aesthetic decision. It is a strategic choice that directly influences how a project, a brand, an illustration or a photograph is perceived. Color can convey calm, urgency, closeness, energy or nostalgia without the need for words. In this article we explore how to select a color palette that connects emotionally with the viewer and reinforces the message you want to communicate, combining color psychology, creative intention and practical tools. Color psychology: the basis for emotion. Color psychology studies how colors influence our emotions and behaviors. Although interpretations may vary according to cultural context, there are fairly widespread associations that serve as a creative starting point. For example, blue tones are often linked with calm, confidence and stability, while red evokes energy, passion or urgency. Green is associated with nature, balance and well-being, and yellows with optimism, creativity or alertness. Neutral colors, such as gray, beige or off-white, bring sobriety, elegance or visual silence. It is important to keep in mind that these associations are not fixed rules. The cultural context, the combined use of colors and the saturation or luminosity can completely modify the emotion conveyed. Therefore, rather than memorizing meanings, it is better to understand how colors dialogue with each other.

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@many_artt

Pehuajó, Argentina

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TOMAS CAMPO

Artista principiante! Mi instagram: @Many_artt

Courses

  • Designing and Modeling Comic Book Characters with ZBrush. 3D, and Animation course by Danu Navarro

    Designing and Modeling Comic Book Characters with ZBrush

    A course by Danu Navarro

    3D, and Animation

  • Animation for Typographic Compositions. 3D, Animation, Calligraphy, and Typography course by Holke 79

    Animation for Typographic Compositions

    A course by Holke 79

    3D, Animation, Calligraphy, and Typography

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  • Mi proyecto del curso: Pintura digital de personajes: ilustra con luz y color. Traditional illustration, Character Design, Digital Illustration, and Digital Painting project by TOMAS CAMPO - 06.26.2022
  • Mi proyecto del curso: Diseño de personajes retro para animación. Animation, 2D Animation, and 3D Character Design project by TOMAS CAMPO - 08.25.2021
  • Mi proyecto del curso: Pintura digital para ilustración 2D. Traditional illustration, Digital Illustration, and Digital Painting project by TOMAS CAMPO - 06.10.2022
  • Mi Proyecto del curso: Que use para subir a mi pagina de instagram.. Traditional illustration, Vector Illustration, and Digital Illustration project by TOMAS CAMPO - 09.01.2021

Joined December 2018
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  • Mi proyecto del curso: Pintura digital de personajes: ilustra con luz y color. Traditional illustration, Character Design, Digital Illustration, and Digital Painting project by TOMAS CAMPO - 06.26.2022

    Mi proyecto del curso: Pintura digital de personajes: ilustra con luz y color

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  • Mi proyecto del curso: Diseño de personajes retro para animación. Animation, 2D Animation, and 3D Character Design project by TOMAS CAMPO - 08.25.2021

    Mi proyecto del curso: Diseño de personajes retro para animación

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