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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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mandarma

@mandarma

Carlstadt, United States

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  • Mark's final project: The New Statesman. Editorial Design, Graphic Design, Information Design, and Digital Design project by Mark Porter - 01.05.2022
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  • Leporello: progetto di fine corso. Fine Arts, and Traditional illustration project by Elisa Talentino - 09.14.2021
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    Leporello: progetto di fine corso

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  • Hunting. Traditional illustration, Drawing & Ink Illustration project by Fabio Faberi - 09.15.2021
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  • 3D/2016. 3D, Character Design, and Traditional illustration project by josue arzate - 02.15.2017
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    3D/2016

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  • My GIF stuff. Animation, Art Direction, and Traditional illustration project by Rafahu - 08.05.2016
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    My GIF stuff

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  • Elena. Photograph, Photograph, and Post-production project by Silvia Grav - 02.09.2017
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    Elena

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