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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Mafer Gonzales

Mafer Gonzales

@man1lo

Paralegal

Austin, United States

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    Carla Bonomini Carla Bonomini @minicarbono Berlin, Germany
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    52,064
    • Photography
    • Film, Video & TV
    • Autopromoción para Creativos: ideas para compartir tu proyecto final. Marketing, Social Media, Stor, telling, Digital Marketing, Content Marketing, Facebook Marketing & Instagram Marketing project by Carla Bonomini - 06.01.2023
    • Mi proyecto del curso: Passion project: haz realidad tu proyecto creativo. Creative Consulting, Design Management, Marketing, Content Marketing, and Communication project by Carla Bonomini - 03.01.2020
    • A Pulmón (AstraZeneca). Video, Video Editing, Stor, and telling project by Carla Bonomini - 02.17.2022
    • Penguin Random House. Social Media, Photograph, Product Photograph, Br, and Strateg project by Carla Bonomini - 02.17.2022
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    Vicki McGrath Vicki McGrath @vmdesigns Acrylic/Gouache Artist Chicago, United States
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    16,852
    • Design
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    • Personal Portfolio of Paintings/Gouache. Gouache Painting project by Vicki McGrath - 10.26.2022
    • Serena & Lily Commissioned Paintings. Acr, and lic Painting project by Vicki McGrath - 05.21.2022
    • Fig Party. Fine Arts, Painting, Acr, and lic Painting project by Vicki McGrath - 02.07.2022
    • Trader Joes Cards. Graphic Design, Painting, and Gouache Painting project by Vicki McGrath - 07.06.2020
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    Maddy Bellwoar Maddy Bellwoar @maddybellwoar Amsterdam, Netherlands
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    14,275
    • Traditional illustration
    • Fine Arts
    • Witcher 3 - Gouache "Travel Sketchbook" . Traditional illustration, Gouache Painting, Painting, and Sketchbook project by Maddy Bellwoar - 04.26.2022
    • Gouache-style Digital Environment Paintings. Digital Illustration, Digital Painting, Traditional illustration, Painting, and Naturalistic Illustration project by Maddy Bellwoar - 04.25.2022
    • Nature Sketchbook in Gouache. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Sketchbook project by Maddy Bellwoar - 04.25.2022
    • QUIET - Gouache Series. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Fine Arts project by Maddy Bellwoar - 04.25.2022
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    Iris Compiet Iris Compiet @iriscompietart Terneuzen, Netherlands
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    10,674
      • Faeries of the Faultlines. Traditional illustration, and Character Design project by Iris Compiet - 05.26.2023
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      Maria José Castaño Dávila Maria José Castaño Dávila @mariajosecastanodavila Medellín, Colombia
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      15,781
      • Copywriting
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      •  Creación de contenidos escritos para medios de comunicación. Writing project by Maria José Castaño Dávila - 11.30.2020
      • Creación de la escritura del episodio de George Orwell en mi podcast Biblioteca Personal. Writing project by Maria José Castaño Dávila - 11.30.2022
      • Creación de contenidos y recomendaciones literarias para redes sociales. Writing project by Maria José Castaño Dávila - 11.30.2022
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      Camila Correa Castro Camila Correa Castro @camila_correa_castro_cortes Artista Visual especialista en retratos de mascotas en lápices de colores Cali, Colombia
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      23,121
      • Traditional illustration
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      • Retrato de Jonás. Portrait Drawing, Drawing, Realistic Drawing, Traditional illustration, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
      • Portrait of Chela. Traditional illustration, Portrait Drawing, Realistic Drawing, Drawing, and Colored Pencil Drawing project by Camila Correa Castro - 10.11.2022
      • Bruno y Emma. Traditional illustration, Portrait Drawing, Realistic Drawing, Colored Pencil Drawing, and Drawing project by Camila Correa Castro - 08.09.2020
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      Georgina Taylor Georgina Taylor @__jorj__ Illustrator Durban, South Africa
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      8,740
      • Traditional illustration
      • Fine Arts
      • Viburnum tinus . Traditional illustration, Botanical Illustration, and Watercolor Painting project by Georgina Taylor - 12.07.2022
      • Sketchbook Botanicals . Traditional illustration, Botanical Illustration, and Watercolor Painting project by Georgina Taylor - 12.07.2022
      • Insects & Foliage . Traditional illustration, Botanical Illustration, Watercolor Painting, and Gouache Painting project by Georgina Taylor - 12.07.2022
      • Minhwa Leopard. Traditional illustration, and Gouache Painting project by Georgina Taylor - 12.06.2022
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      Andrea Jen Andrea Jen @andrea_jen Autora de cómics, Ilustradora Buenos Aires, Argentina
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      169,349
        • "The Lady Afraid of Flowers". Traditional illustration, Digital Illustration, and Drawing project by Andrea Jen - 09.09.2025
        • My Loofah Garden. Digital Illustration, and Drawing project by Andrea Jen - 09.06.2025
        • To school on a motorcycle. Character Design project by Andrea Jen - 10.21.2024
        • My course project: Manga-style portraits in watercolor. Traditional illustration, Character Design, Comic, Watercolor Painting, and Manga project by Andrea Jen - 04.04.2023
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        Esra Alhamal Esra Alhamal @esra_patterns_illuminations London, United Kingdom
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        12,542
          • My project in Introduction to Islamic Art: Create Biomorphic Patterns course. Painting, Pattern Design, Drawing, Watercolor Painting & Ink Illustration project by Esra Alhamal - 01.13.2022
          • Saudi Pages. Painting project by Esra Alhamal - 01.04.2022
          • Patterns Stationary . Design, Stationer, and Design project by Esra Alhamal - 01.03.2022
          • Transition Art Exhibition. Painting project by Esra Alhamal - 01.03.2022
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          Sofia Castellanos Sofia Castellanos @sofiacastellanos Artista y Muralista Mexicana Mexico City, Mexico
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          4,893
          • Design
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          • ENCANTO / Disney by Sofia Castellanos. Street Art, Advertising, and Traditional illustration project by Sofia Castellanos - 05.10.2022
          • Sephora 8M / Sofia Castellanos. Traditional illustration, Digital Illustration, Advertising, and Fine Arts project by Sofia Castellanos - 05.10.2022
          • 31 Mujeres que Amamos / Sofia Castellanos. Traditional illustration, and Fine Arts project by Sofia Castellanos - 05.10.2022
          • Stir Creativity / Bombay Sapphire. Traditional illustration, Design, Digital Illustration, and Street Art project by Sofia Castellanos - 05.10.2022
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          María José Caro María José Caro @majocaro Lima District, Peru
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          5,649
          • Traditional illustration
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          •  Perro de ojos negros. Writing, and Fiction Writing project by María José Caro - 10.14.2022
          • La primaria. Creative Writing, and Children's Literature project by María José Caro - 10.14.2022
          • ¿Qué tengo de malo?. Fiction Writing, and Creative Writing project by María José Caro - 10.13.2022
          • Corazón de titanio. Writing, and Creative Writing project by María José Caro - 10.14.2022
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          Lina Botero Lina Botero @linabotero Fotógrafa, poeta y artista interdisciplinar Bogota, Colombia
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          29,042
          • Self-Portrait Photography
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          • EL OFICIO DE DESVESTIRSE. Non-Fiction Writing, Documentar, Photograph, Picturebook, Creative Writing, and Editorial Illustration project by Lina Botero - 12.09.2024
          • STORYBOARD Y TIPOGRAFÍA PARA MONSIEUR PERINÉ. Traditional illustration, Video, Stor, board, Stor, and telling project by Lina Botero - 08.19.2022
          • VOGUE: Habitar una identidad. Photograph, Writing, and Portrait Photograph project by Lina Botero - 03.02.2023
          • Violent losses that make no noise . Self-Portrait Photograph, Portrait Photograph, Photograph, Fine Arts, and Writing project by Lina Botero - 03.14.2022
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          Jessica Smith Jessica Smith @jessica_smith_illustration Illustrator Bath, United Kingdom
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          3,995
          • Design
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          • My project for course: Travel Sketchbook Illustration with Gouache. Painting, Drawing, Sketchbook, and Gouache Painting project by Jessica Smith - 04.11.2023
          • Turning gouache paintings into products!. Traditional illustration, Design, Painting, Product Design, Drawing, and Gouache Painting project by Jessica Smith - 10.04.2022
          • Map Illustration. Traditional illustration project by Jessica Smith - 10.04.2022
          • My Travel Sketchbooks. Traditional illustration project by Jessica Smith - 10.05.2022
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          Mike Thomas Mike Thomas @mikethomasart Artist, Graphic Designer & Tutor London, United Kingdom
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          4,404
          • Painting
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          • Tips for Landscape Painting. Acr, lic Painting, Oil Painting, Gouache Painting, Watercolor Painting, Painting, L, scape Architecture, Fine Arts, Arts, and Crafts project by Mike Thomas - 02.21.2023
          • 5 skills you will learn on my course!. Traditional illustration, Painting, Watercolor Painting, Gouache Painting, Acr, lic Painting, Fine Arts, L, scape Architecture, Sketching, and Creativit project by Mike Thomas - 01.29.2023
          • Filming with Domestika!. Traditional illustration, Fine Arts, Painting, Watercolor Painting, Gouache Painting, Acr, lic Painting, Sketchbook, and Sketching project by Mike Thomas - 01.24.2023
          • My project for course: Vibrant Urban Illustration with Gouache Paint. Painting, Sketching, Architectural Illustration, Gouache Painting, Traditional illustration, and Watercolor Painting project by Mike Thomas - 01.24.2023
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          Diego Andrade Diego Andrade @diegoandradeart ilustrador // artista visual // tatuador Mexico City, Mexico
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          2,429
            • MELT. Fine Arts, Drawing, and Traditional illustration project by Diego Andrade - 09.09.2019
            • COLECCIONISTA. Fine Arts, Drawing, and Traditional illustration project by Diego Andrade - 09.09.2019
            • BLACK. Fine Arts, Drawing, and Traditional illustration project by Diego Andrade - 11.06.2018
            • TORMENTO. Fine Arts, Drawing, Traditional illustration, and Screen Printing project by Diego Andrade - 09.06.2018
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            Katarzyna Kmiecik Katarzyna Kmiecik @katarzyna_maria_kmiecik watercolor artist & illustrator Pulawy, Poland
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            49,032
            • Watercolor Painting
            • Colored Pencil Drawing
            • Join my 3-day watercolor workshops in the UK!. Watercolor Painting, Fine Arts, Painting, Gouache Painting, and Traditional illustration project by Katarzyna Kmiecik - 07.02.2025
            • Final project from my first Domestika course - Dreamy Watercolor Landscapes: Paint with Light. Painting, Watercolor Painting, Traditional illustration, and Fine Arts project by Katarzyna Kmiecik - 06.05.2022
            • "Misty Forest". Watercolor Painting, and Traditional illustration project by Katarzyna Kmiecik - 08.05.2019
            • "The Home of Every Peaceful Thought". Watercolor Painting, and Traditional illustration project by Katarzyna Kmiecik - 02.11.2022
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            Dani Hoyos Dani Hoyos @danihoyosfalco Puebla, Mexico
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            2,896
            • Branding & Identity
            • Creative Consulting
            • ¡Pinto tu pared!. Design, Br, ing, Identit, Painting, Drawing, Artistic Drawing, Acr, and lic Painting project by Dani Hoyos - 08.18.2022
            • Esto es... ¡Art attack!. Film, Video, TV, Character Design, Sculpture, Painting, Video, Street Art, Paper Craft, Creativit, Drawing, Acr, lic Painting, and Audiovisual Production project by Dani Hoyos - 08.18.2022
            • Cow parade!. Design, Painting, Sculpture, Acr, and lic Painting project by Dani Hoyos - 07.10.2022
            • Libro "los 7 colores de mi vida". Traditional illustration, Drawing, Artistic Drawing, and Digital Drawing project by Dani Hoyos - 09.25.2019
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            Anaïs Gonzalez Anaïs Gonzalez @anaisgonzalez Artista plástica e ilustradora Barcelona, Spain
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            13,162
            • Design
            • Branding & Identity
            • Favorites from my HP sketchbook🪄🧙🏻 / Favoritos de mi cuaderno de HP🪄🧙🏻. Traditional illustration, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Artistic Drawing, and Figure Drawing project by Anaïs Gonzalez - 02.27.2023
            • Cute otter sketches 🦦✨ / Bocetos de nutrias cuquis 🦦✨. Traditional illustration, Pencil Drawing, Drawing, and Realistic Drawing project by Anaïs Gonzalez - 01.28.2023
            • My course project: Graphite Line Drawing for Portrait Sketchbooking. Sketching, Drawing, Portrait Drawing, and Sketchbook project by Anaïs Gonzalez - 12.15.2022
            • Drawing my followers✨ / Dibujando a mis seguidores✨. Traditional illustration, Pencil Drawing, Drawing, Portrait Drawing, Sketchbook, Realistic Drawing, and Artistic Drawing project by Anaïs Gonzalez - 10.05.2022
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            Shaun Friend Shaun Friend @craww Sheffield, United Kingdom
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            3,781
              • My project for course: Drawing From Imagination with Graphite and Charcoal . Traditional illustration, Fine Arts, Pencil Drawing, Drawing, Artistic Drawing, and Figure Drawing project by Shaun Friend - 10.03.2022
              • Oil paintings. Fine Arts, and Painting project by Shaun Friend - 06.28.2022
              • MUSE. Traditional illustration, Sketching, Sketchbook, Drawing, and Narrative project by Shaun Friend - 02.17.2022
              • A Way Home - Solo show at Arch Enemy Arts. Traditional illustration, Fine Arts, and Drawing project by Shaun Friend - 02.16.2022
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              Sveta Dorosheva Sveta Dorosheva @sveta_dorosheva Rehovot, Israel
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              12,242
                • The True Adventures of Wolfboy. Traditional illustration project by Sveta Dorosheva - 03.02.2022
                • Tarot. Traditional illustration project by Sveta Dorosheva - 03.02.2022
                • Life in Shanghai series. Traditional illustration project by Sveta Dorosheva - 03.02.2022
                • Maps for YA books. Traditional illustration project by Sveta Dorosheva - 03.02.2022
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                Hannah Webb Hannah Webb @theobanoth Los Angeles, United States
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                5,907
                  • Personal Artwork . Painting, Acr, lic Painting, and Traditional illustration project by Hannah Webb - 02.09.2022
                  • Bugs & Insects . Painting, Acr, lic Painting, and Traditional illustration project by Hannah Webb - 02.09.2022
                  • Pet Portrait Commissions . Painting, Acr, lic Painting, and Traditional illustration project by Hannah Webb - 02.09.2022
                  • Murals. Street Art, Traditional illustration, Painting, Acr, and lic Painting project by Hannah Webb - 02.09.2022
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                  Sara Paglia Sara Paglia @sarapaglia illustratrice Roma, Italy
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                  3,678
                  • Drawing
                  • Il mio progetto del corso: Illustrazione con tecniche manuali di tratteggio e dripping. Character Design, Fine Arts, Painting, Watercolor Painting, Portrait Drawing, and Artistic Drawing project by Sara Paglia - 06.06.2022
                  • Carta da parati per privato. Traditional illustration project by Sara Paglia - 03.07.2022
                  • Rocky per privato.  project by Sara Paglia - 03.07.2022
                  • De Niro per ristorante.  project by Sara Paglia - 03.07.2022
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                  Dolle Étoile Dolle Étoile @dolleetoile Tijuana, Mexico
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                  5,719
                  • Traditional illustration
                  • Fine Arts
                  • My Course Project: Fairy Tale Illustration with Watercolors. Traditional illustration, Painting, Drawing, Digital Illustration, and Watercolor Painting project by Dolle Étoile - 05.02.2022
                  • The Firebird Tale. Drawing, Traditional illustration, and Digital Illustration project by Dolle Étoile - 09.06.2019
                  • Princesa hada. Drawing, Traditional illustration, and Watercolor Painting project by Dolle Étoile - 01.28.2017
                  • Luz de su corazón. Drawing, Traditional illustration, and Watercolor Painting project by Dolle Étoile - 02.15.2017
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                  Powerpaola Powerpaola @powerpaola Buenos Aires, Argentina
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                  5,192
                    • 3 days/ Tres días. Sketchbook, Drawing, Ink Illustration, and Narrative project by Powerpaola - 01.31.2023
                    • Mi proyecto del curso: Diario de viaje: ilustra tu realidad. Traditional illustration, Writing, Creativit, Drawing, Sketchbook, Narrative, and Non-Fiction Writing project by Powerpaola - 01.09.2023
                    • Oigo lo que veo/ Buenos Aires 2021- 2022. Traditional illustration, Editorial Design, Fine Arts, Writing, Comic, Drawing, Stor, telling, Portrait Drawing, Artistic Drawing, H, Lettering, Sketchbook, Editorial Illustration, Narrative, Naturalistic Illustration, Non-Fiction Writing, Creative Writing, and Picturebook project by Powerpaola - 01.03.2023
                    • Abstractos 2011- 2012 by Powerpaola (Video by Dacio Pinheiro). Drawing, Sketchbook, Music, and Video project by Powerpaola - 08.31.2021
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                    Shane Wolf Shane Wolf @shane_wolf París, France
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                    24,304
                    • Traditional illustration
                    • Fine Arts
                    • Flight, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, and Realistic Drawing project by Shane Wolf - 11.03.2020
                    • Miletus, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, Portrait Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
                    • Summer's Call. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, Portrait Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
                    • Suspension, étude. Artistic Drawing, Drawing, Figure Drawing, Fine Arts, Pencil Drawing, and Realistic Drawing project by Shane Wolf - 11.03.2020
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                    Ester N. Lloveres Ester N. Lloveres @ester_lloveres Pintora, dibujante y profesora Madrid, Spain
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                    11,059
                    • Fine Arts
                    • Artistic Drawing
                    • The sculptor. Traditional illustration, Pencil Drawing, Drawing, Portrait Drawing, Fine Arts, and Painting project by Ester N. Lloveres - 02.16.2023
                    • Mi Proyecto del curso: Dibujo artístico para principiantes. Drawing, Pencil Drawing, and Realistic Drawing project by Ester N. Lloveres - 10.28.2020
                    • Pintura al óleo. Painting, and Oil Painting project by Ester N. Lloveres - 01.14.2021
                    • Digital. Digital Drawing, and Realistic Drawing project by Ester N. Lloveres - 01.14.2021
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                    Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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                    365,695
                    • Traditional illustration
                    • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
                    • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
                    • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
                    • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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                    Marcio Takara Marcio Takara @marciotakara Rio de Janeiro, Brazil
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                    15,908
                    • Traditional illustration
                    • Fine Arts
                    • Hellblazer. Comic project by Marcio Takara - 01.01.2020
                    • Hellblazer. Comic project by Marcio Takara - 01.01.2020
                    • Hellblazer. Comic project by Marcio Takara - 01.01.2020
                    • House of Whispers. Comic project by Marcio Takara - 01.01.2020
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                    Néstor Canavarro Néstor Canavarro @nestorcanavarro Diseñador Gráfico e Ilustrador Buenos Aires, Argentina
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                    73,178
                    • Design
                    • Traditional illustration
                    • Retrato - tricromía con técnica  de "Tres tizas" sobre papel de color. Pencil Drawing, Portrait Drawing, Realistic Drawing, Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
                    • Amy Adams - Tricromía con técnica  de "Tres tizas" sobre papel de color.. Pencil Drawing, Portrait Drawing, Drawing, Realistic Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
                    • Kate Winslet - Tricromía sobre madera. Traditional illustration, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Artistic Drawing, Colored Pencil Drawing, and Fine Arts project by Néstor Canavarro - 04.18.2024
                    • Harry Styles en grafito. Traditional illustration, Fine Arts, Pencil Drawing, and Drawing project by Néstor Canavarro - 04.18.2024
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                    Lari Arantes Lari Arantes @lariarantes Artista Visual . Ilustradora freelancer Rio de Janeiro, Brazil
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                    23,366
                      • Dreaming is glimpsing possible realities. Traditional illustration, Arts, and Crafts project by Lari Arantes - 06.10.2022
                      • 1000 Alunos Domestika. Traditional illustration project by Lari Arantes - 04.28.2022
                      • Não minta pra mim // Eu jogo tarot. Traditional illustration project by Lari Arantes - 04.11.2022
                      • Programa Mais Cor Por Favor. Watercolor Painting, and Traditional illustration project by Lari Arantes - 08.31.2021
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