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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Buenos Aires, Argentina

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    Juan González Villa Juan González Villa @juangonzalezvilla Madrid, Spain
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    • Branding & Identity
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    • USEO - El blog de SEO que leen los profesionales. Digital Marketing, and Content Marketing project by Juan González Villa - 07.20.2021
    • 10 Links Azules - Newsletter sobre SEO y Ecommerce (Edición #40). Content Marketing, and Digital Marketing project by Juan González Villa - 07.16.2021
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    Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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    • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    Lina Botero Lina Botero @linabotero Fotógrafa, poeta y artista interdisciplinar Bogota, Colombia
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    • Violent losses that make no noise . Self-Portrait Photograph, Portrait Photograph, Photograph, Fine Arts, and Writing project by Lina Botero - 03.14.2022
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    Sandra Apperloo Sandra Apperloo @thepotteryparade Utrecht, Netherlands
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    Xènia Bas Xènia Bas @xenia_bas Ceramista y moldista Barcelona, Spain
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    • My Course Project: Ceramic Pot Design. Arts, Crafts, Ceramics, Decoration & Interior Design project by Xènia Bas - 06.24.2020
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    Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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    • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
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    Compañía Botánica Compañía Botánica @ciabotanica Buenos Aires, Argentina
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    • Accesorios de Suculentas en VIVO  - Crafty Tuesdays Domestika. Arts, and Crafts project by Compañía Botánica - 06.09.2020
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
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    Puño Puño @puno Medellín, Colombia
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    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
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