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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Román Nava

Román Nava

@luisnavato

Mexico City, Mexico

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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    406,050
    • Creative Consulting
    • Copywriting
    • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
    • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
    • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
    • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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    Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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    167,411
      • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
      • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
      • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
      • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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      Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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      126,612
      • Design
      • 3D
      • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 03 (carteles/afiches para la música y otros). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
      • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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      Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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      142,220
      • Painting
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      • DISEÑO DE PERSONAJES. Traditional illustration project by Patricio Betteo - 09.17.2019
      • Pintura digital en Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
      • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
      • PINTURAS DIGITALES. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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      Numecaniq Numecaniq @numecaniq Director / Diseñador / Animador Mexico City, Mexico
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      98,042
      • Animation
      • Film
      • Hermes | Adult swim. Traditional illustration, Motion Graphics, Film, Video, TV, Animation, and 2D Animation project by Numecaniq - 11.05.2022
      • Nope. Traditional illustration, Motion Graphics, Film, Video, TV, Art Direction, and 2D Animation project by Numecaniq - 07.17.2022
      • Cerveza Victoria “Nuestras manos”. Motion Graphics, Traditional illustration, Animation, Character Design, Art Direction, and 2D Animation project by Numecaniq - 04.23.2022
      • Rick and Morty FOOD. Animation, Traditional illustration, Motion Graphics, Character Animation, and 2D Animation project by Numecaniq - 08.05.2019
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      Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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      176,821
        • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
        • Camisetas en Colaboración con Básicos de México. Fashion Design project by Anabel Torres - 05.01.2020
        • Botanical Printing Experiments. Arts, and Crafts project by Anabel Torres - 01.10.2020
        • Mi Proyecto del Curso: Bitácora de Teñido Natural. Arts, Crafts, and Fashion Design project by Anabel Torres - 10.30.2019
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        Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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        96,225
        • Traditional illustration
        • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
        • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
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        Mario Olvera Mario Olvera @mario_olvera Licenciado en Animación, arte digital y multimedia. Fotógrafo y artista digital. Guadalajara, Mexico
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        80,057
        • Photography
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        • Cyberpunk Warrior. Photo Retouching, Digital Photograph, Traditional illustration, and Art Direction project by Mario Olvera - 02.19.2023
        • Karen. Design, Graphic Design, Photograph, Fine-Art Photograph, Digital Photograph, and Digital Illustration project by Mario Olvera - 08.22.2019
        • ABSOLUT MANGO. Fine-Art Photograph, Studio Photograph, Product Photograph, Digital Photograph, Photograph, Post-production, and Advertising project by Mario Olvera - 08.23.2019
        • VORTRED. Fine-Art Photograph, Studio Photograph, Product Photograph, and Digital Photograph project by Mario Olvera - 06.18.2019
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        Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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        102,470
        • Design
        • Photography
        • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
        • Ropa en Miniatura. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
        • Proyectos de mi curso de Needle Felting en Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
        • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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        Sociedad Fantasma Sociedad Fantasma @sociedadfantasma Madrid, Mexico
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        50,746
        • Traditional illustration
        • Arts & Crafts
        • Duro Contra El Muro. Animation, Design, Game Design, Graphic Design, and Traditional illustration project by Sociedad Fantasma - 01.22.2016
        • Pepsi Snapstagram. Animation, and Traditional illustration project by Sociedad Fantasma - 02.20.2017
        • Google Transit. Animation, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.20.2017
        • Plaza de la Tecnología. Animation, Character Design, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.21.2017
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        Piti Piti Piti Piti @pitipiti Escultor textil Mexico City, Mexico
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        56,074
        • Design
        • Traditional illustration
        • 30T Serie-1. Comic, Concept Art, Sewing, Creativit, Game Design, To, Design, Character Design, and Sculpture project by Piti Piti - 12.17.2018
        • Kigurumi Banzai. Sewing, and Sculpture project by Piti Piti - 09.15.2018
        • Migajas plush snack. To, and Design project by Piti Piti - 02.16.2015
        • Pogo. To, and Design project by Piti Piti - 02.16.2017
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        Hilda Palafox Hilda Palafox @poni Mexico City, Mexico
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        39,866
          • Cerámica. Arts, Crafts, and Traditional illustration project by Hilda Palafox - 12.19.2017
          • Comisiones. Traditional illustration project by Hilda Palafox - 12.19.2017
          • Murales. Traditional illustration project by Hilda Palafox - 12.19.2017
          • Ilustración. Traditional illustration project by Hilda Palafox - 12.19.2017
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          Eduardo Gómez (Alter Imago) Eduardo Gómez (Alter Imago) @alterimago Fotógrafo Profesional, Artista Visual, Instructor, Youtuber Mexico City, Mexico
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          91,540
          • Photography
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          • Mi Proyecto del curso: Retrato creativo en claroscuro . Artistic Drawing, Traditional illustration & Ink Illustration project by Eduardo Gómez (Alter Imago) - 06.11.2020
          • Vestido Blanco. Fine-Art Photograph, and Portrait Photograph project by Eduardo Gómez (Alter Imago) - 02.10.2020
          • Retrato Pictórico Fine Art. Fine-Art Photograph, Studio Photograph, Portrait Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
          • Steampunk. Costume Design, Fine-Art Photograph, Studio Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
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          PALMA PALMA @palmamx Mexico City, Mexico
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          177,631
          • Design
          • Creative Consulting
          • Bar Oaxaca. Architecture project by PALMA - 06.11.2019
          • Casa Para Axel. Architecture project by PALMA - 06.11.2019
          • Affordable Housing  . Architecture project by PALMA - 06.11.2019
          • Achara. Architecture project by PALMA - 06.10.2019
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          Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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          150,459
          • Photography
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          • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
          • Viajes: Auroras Boreales. Photograph project by Pamela Barrón Cobo - 02.06.2018
          • Viajes: India. Photograph project by Pamela Barrón Cobo - 02.06.2018
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          Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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          286,439
          • Design
          • Traditional illustration
          • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
          • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
          • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
          • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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          Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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          431,076
          • Branding & Identity
          • Art Direction
          • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
          • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
          • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
          • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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          Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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          567,716
          • 3D
          • Branding & Identity
          • COCINA CON HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
          • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
          • COSAS TRES D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
          • MÁS COSAS 2D. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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          Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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          623,232
          • Traditional illustration
          • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
          • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
          • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
          • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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          Domestika Domestika @domestika Berkeley, United States
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          2,173,656
          • اِكتور اُغو راياس اِكتور اُغو راياس @hugo_reyes2995 Mexico City, Mexico
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            • Design
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          • Alejandro Huerta Alejandro Huerta @alexfotos37 Naucalpan de Juárez, Mexico
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            • Noemi Perez Bastida Noemi Perez Bastida @mishnaika Mexico City, Mexico
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              • David Duis David Duis @blaze88_drefftking Mexico City, Mexico
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              1. Creatives
              2. Mexico City, Mexico
              3. Design in Mexico City, Mexico
              4. Román Nava

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