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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Luis Jiménez

Luis Jiménez

@luisjimenez06

Santiago, Costa Rica

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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    • Design
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    • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Kevin Craft Kevin Craft @kevin_craft Dallas, United States
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    • Gem Bakery Website. Web Design, Br, ing, Identit, and Logo Design project by Kevin Craft - 06.12.2022
    • Elevine Field & Flora. Design, Br, ing, Identit, and Graphic Design project by Kevin Craft - 06.12.2022
    • Zetina Construction. Graphic Design, Br, ing & Identit project by Kevin Craft - 12.24.2021
    • Cremelo Coffee. Design, Packaging, Logo Design, Graphic Design, T, and pograph project by Kevin Craft - 08.17.2021
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    Genis Carreras Genis Carreras @carreras Designer and illustrator Girona, Spain
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    • Google for Events. Br, ing, Identit, Graphic Design, and Traditional illustration project by Genis Carreras - 01.14.2020
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    HUMAN HUMAN @human_ Mexico City, Mexico
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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    Alex Hall Alex Hall @alexhallfilm Berlin, Germany
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    Leandro Rodrigues Leandro Rodrigues @leandro_rodrigz São Paulo, Brazil
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    Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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    • Traditional illustration
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    • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    Sagi Haviv Sagi Haviv @sagi New York, United States
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      • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
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      Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
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      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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