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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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luciaaranaz

luciaaranaz

@luciaaranaz

Barcelona, Spain

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luciaaranaz

Courses

  • Design Your Own Creative Process. Design, Marketing, and Business course by Alejandro Masferrer

    Design Your Own Creative Process

    A course by Alejandro Masferrer

    Design, Marketing, and Business

  • Basic Embroidery Techniques: Stitches, Compositions, and Color Ranges. Craft course by Señorita Lylo

    Basic Embroidery Techniques: Stitches, Compositions, and Color Ranges

    A course by Señorita Lylo

    Craft

See all their courses

Projects

  • Oscars brands 2016. Br, ing, Identit, Film, Graphic Design, T, and pograph project by luciaaranaz - 03.03.2016
  • Mike Nichols. Film, Collage, and Graphic Design project by luciaaranaz - 11.18.2015
  • Palabras encendidas. Poemas en el cine. Film, Graphic Design, and Writing project by luciaaranaz - 07.16.2015
  • Oscars brands 2015. Graphic Design, T, and pograph project by luciaaranaz - 02.11.2015
  • Mamá. Graphic Design project by luciaaranaz - 07.29.2014

Professional listing

  • luciaaranaz – @luciaaranaz
  • luciaaranaz.tumblr.com/
  • Open to job opportunities,
    • Branding & Identity
    • Graphic Design
    • Editorial Design

Joined June 2014
4
Courses
9
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Community
Following
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  • Alejandro Masferrer
  • Señorita Lylo
  • Ivan Castro
  • Crepes and Texas
  • Tata&Friends
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Followers
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  • Ryan Day
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Recent projects
  • Oscars brands 2016. Br, ing, Identit, Film, Graphic Design, T, and pograph project by luciaaranaz - 03.03.2016

    Oscars brands 2016

    luciaaranaz

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  • Mike Nichols. Film, Collage, and Graphic Design project by luciaaranaz - 11.18.2015

    Mike Nichols

    luciaaranaz

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