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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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glöbo

glöbo

@lucia_7

web, gráfico

Montevideo, Uruguay

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  • Identidad. Design, and Traditional illustration project by glöbo - 10.11.2011
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    Identidad

    lucia_7

  • Maquetación HTML. Programming project by glöbo - 10.11.2011
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    Maquetación HTML

    lucia_7

  • Logotipo . Design project by glöbo - 10.11.2011
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    Logotipo

    lucia_7

  • Infografía . Design, and Traditional illustration project by glöbo - 10.11.2011
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    Infografía

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  • Gráfica Eduardo Mateo. Design project by glöbo - 10.11.2011
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    Gráfica Eduardo Mateo

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  1. Creatives
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