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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Lola York

Lola York

@lolayork_art

Mexico City, Mexico

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Lola York

Artista de collage análogo y mix media.

Courses

  • Business Strategy for Creatives: How to Sell Your Art Online. Illustration, Marketing, and Business course by Simply, Katy

    Business Strategy for Creatives: How to Sell Your Art Online

    A course by Simply, Katy

    Illustration, Marketing, and Business

  • Express Animation for Social Media with After Effects. 3D, Animation, Marketing, and Business course by Yimbo Escárrega

    Express Animation for Social Media with After Effects

    A course by Yimbo Escárrega

    3D, Animation, Marketing, and Business

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  • Moda Moda Moda

    Moda

    A list by Lola York

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  • Lola York – @lolayork_art
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Joined March 2019
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