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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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lmoceo

lmoceo

@lmoceo

Espanya la Vella, Spain

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    Natasha Smart Natasha Smart @natashasmarttextiles Exmouth, United Kingdom
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    751
    • Fiber Arts
    • Beach Sunset-Inspired Wet Felted Lampshade. Arts, Crafts, Textile Design, Fiber Arts, Interior Decoration, and Lighting Design project by Natasha Smart - 09.07.2025
    • 3D Wet Felting Book. Arts, Crafts, Fiber Arts, and Textile Design project by Natasha Smart - 08.04.2024
    • Custom Wet Felted Designs. Arts, Crafts, Textile Design, Fiber Arts, and Lighting Design project by Natasha Smart - 08.04.2024
    • Wet Felting Book. Arts, Crafts, Textile Design, and Fiber Arts project by Natasha Smart - 08.04.2024
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    Cecilia Santamaria Mandujano Cecilia Santamaria Mandujano @icec_ilustradora Ilustradora textil y diseñadora Mexico City, Mexico
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    5,734
    • Embroidery
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    • MEDUSA · DIBUJO CON HILO NEGRO. Embroider project by Cecilia Santamaria Mandujano - 03.04.2024
    • HUMMINGBIRD · DRAWING WITH BLACK THREAD. Embroider project by Cecilia Santamaria Mandujano - 02.29.2024
    • CAIMAN · DIBUJO CON HILO NEGRO. Embroider project by Cecilia Santamaria Mandujano - 02.29.2024
    • SEA TURTLE · DRAWING WITH BLACK THREAD. Embroider project by Cecilia Santamaria Mandujano - 02.29.2024
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    Wei ✦ Honey Thistle Wei ✦ Honey Thistle @honeythistle Toronto, Canada
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    • My project for course: DIY Miniature House & Furnishing for Beginners. Arts, Crafts, To, Design, and DIY project by Wei ✦ Honey Thistle - 12.18.2022
    • Plant Bunk. Arts, and Crafts project by Wei ✦ Honey Thistle - 03.19.2022
    • Capsule Collection. Arts, and Crafts project by Wei ✦ Honey Thistle - 03.19.2022
    • A Miniature Nursery. Arts, and Crafts project by Wei ✦ Honey Thistle - 03.19.2022
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    Tabara N'Diaye Tabara N'Diaye @tabara_ndiaye London, United Kingdom
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    • Arts & Crafts
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    • Twine Basket . Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
    • Wax Yarn Basket . Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
    • Cane Lampshade. Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
    • Woven Easter Eggs. Arts, and Crafts project by Tabara N'Diaye - 11.12.2021
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    Kristin Vaughn Kristin Vaughn @hillsidestudio Artist, Educator, Boutique Owner Cedar Rapids, United States
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    • Jewelry Design
    • I'd love to see your final cane, slab, or any projects you've made from it!  Here is mine!. Accessor, Design, Arts, Crafts, Jewelr, Design, and DIY project by Kristin Vaughn - 05.15.2023
    • Twilight Garden Polymer Clay Cane. Design, Jewelr, Design, Pattern Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
    • Folk Art Pattern Cane. Design, Pattern Design, Jewelr, Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
    • Cottage Garden Cane. Jewelr, Design, Pattern Design, Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
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    Adeena Grubb Adeena Grubb @adeenagrubb Puppet Maker and Stop Motion Animation Director. London, United Kingdom
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    • Arts & Crafts
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    • 'Carrie' Puppet. Traditional illustration, Animation, Art Direction, Character Design, Costume Design, Arts, Crafts, Sculpture, Video, Stop Motion, Rigging, Character Animation, Creativit, and Sewing project by Adeena Grubb - 09.27.2022
    • 'The Nuffolks' A Tiny Puppet Family. Design, Advertising, Traditional illustration, Animation, Art Direction, Character Design, Costume Design, Arts, Crafts, TV, Stop Motion, and Character Animation project by Adeena Grubb - 11.03.2022
    • My project for course: Introduction to Puppet Making for Stop Motion. Arts, Crafts, Stop Motion, Art To, and s project by Adeena Grubb - 06.28.2022
    • Ilume Puppets. Animation, Design, Character Design, Costume Design, Arts, Crafts, Painting, Sculpture, TV, Film, Stop Motion, Character Animation, Creativit, Concept Art, and Filmmaking project by Adeena Grubb - 06.27.2022
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    Jandi Gardiazabal Jandi Gardiazabal @jandi_gardiazabal Diseñadora de Tejidos Tulsa, Chile
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    14,160
    • Design
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    • Sweater Sandías Jacquard. Design, Fiber Arts, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
    • Sweater Iris. Fiber Arts, Design, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
    • Sweater Rumba Jacquard. Design, Fiber Arts, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
    • Cuello Belloto Jacquard. Fiber Arts, Design, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
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    Belen Senra Belen Senra @belensenra Diseño textil con técnicas tradicionales Jakarta, Indonesia
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    70,528
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    • Doble Rainbow. Decoration project by Belen Senra - 08.10.2019
    • Velvet. Decoration project by Belen Senra - 08.10.2019
    • Velvet Collection. Decoration project by Belen Senra - 08.10.2019
    • Private residence in Miami, USA. Decoration project by Belen Senra - 08.10.2019
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    Zita Chocarro Iriarte Zita Chocarro Iriarte @zitachocarro Diseñadora de moda y textil Barcelona, Spain
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    8,370
    • Arts & Crafts
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    • Hamabi for Wendy's Little House. Design & Interior Design project by Zita Chocarro Iriarte - 03.27.2019
    • Hamabi para The Singular Olivia. Interior Design project by Zita Chocarro Iriarte - 03.27.2019
    • Twelve. Decoration, Design, and Product Design project by Zita Chocarro Iriarte - 03.14.2019
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    Ash Rudolph Ash Rudolph @ashlynrudolph Illustrator / Pyrography Designer Richmond, United States
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    • My project for course: Pyrography 101: Woodburning Illustration Techniques. Traditional illustration, Arts, Crafts, and DIY project by Ash Rudolph - 07.26.2022
    • Wood-Burned Spoons! . Traditional illustration, Arts, Crafts, and Woodworking project by Ash Rudolph - 06.27.2022
    • Illustration - Personal Work  . Traditional illustration project by Ash Rudolph - 10.26.2021
    • Illustration - RPG Monster Manual Project . Traditional illustration, and Design project by Ash Rudolph - 10.22.2021
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    Jessica Geach Jessica Geach @rubycubes South Brent, United Kingdom
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    • My project for course: Artisan Ropework Homeware. Accessor, Design, Arts, Crafts, Sewing, Decoration, Fiber Arts, DIY, and Textile Design project by Jessica Geach - 09.06.2023
    • Summer Days exhibition at Cider Press Gallery - a trio of bags that I handmade based on locations that I love in the summer around Devon. Textile Design, Product Design, Arts, and Crafts project by Jessica Geach - 06.20.2022
    • The Gallery - Liberty of London & The Crafts Council. Arts, and Crafts project by Jessica Geach - 04.21.2022
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    Marion Mazô Marion Mazô @marionmazo Lormes, France
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    45,076
      • Swallows. Jewelr, Design, Pattern Design, Fashion Design, Accessor, and Design project by Marion Mazô - 01.18.2024
      • Virna Bracelet. Jewelr, Design, Weaving, Accessor, and Design project by Marion Mazô - 07.29.2023
      • Daisy Green. Weaving, Jewelr, and Design project by Marion Mazô - 07.29.2023
      • Paon Bracelet. Jewelr, Design, Weaving, Fashion Design, Accessor, and Design project by Marion Mazô - 11.10.2022
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      Rachael, Made by Maeberry Rachael, Made by Maeberry @madebymaeberry Jewelry Designer, Polymer Clay Artist Farmington, United States
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      • Selecting a Cohesive Color Palette. Jewelr, Design, Accessor, and Design project by Rachael, Made by Maeberry - 08.23.2021
      • Color Matching with Polymer Clay. Jewelr, Design, Accessor, Design, and Color Theor project by Rachael, Made by Maeberry - 08.23.2021
      • Rainbow Stripe Polymer Clay Earrings by Made by Maeberry. Accessor, Design, Jewelr, Design, and Design project by Rachael, Made by Maeberry - 08.23.2021
      • Marbled Polymer Clay Earrings by Made by Maeberry. Accessor, Design, Arts, Crafts, Jewelr, Design, Product Design, Embroider, Fashion Design, and Design project by Rachael, Made by Maeberry - 08.23.2021
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      Dani Ives Dani Ives @daniives Rogers, United States
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      7,614
      • Traditional illustration
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      • Hyacinth Macaw Portrait. Fiber Arts, Naturalistic Illustration, Arts, and Crafts project by Dani Ives - 10.02.2021
      • Beautiful Needle Felted Honey Bees. Arts, Crafts, Fiber Arts, and Naturalistic Illustration project by Dani Ives - 10.02.2021
      • My project in Needle Felting: Paint Portraits with Wool course. Arts, Crafts, Fiber Arts, and Naturalistic Illustration project by Dani Ives - 10.01.2021
      • Needle Felted Human Portraits. Fiber Arts project by Dani Ives - 03.22.2021
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      Noe Arata Noe Arata @dobleufa Buenos Aires, Argentina
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      23,062
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      • Mi proyecto del curso: Relatos con papercut: narrar con luz y sombras. Arts, Crafts, Paper Craft, and DIY project by Noe Arata - 11.15.2022
      • Pequeño teatro de sombras. Traditional illustration, Paper Craft, and Design project by Noe Arata - 11.15.2022
      • Casita de Primavera - Dobleufa. Traditional illustration, Arts, Crafts, and Paper Craft project by Noe Arata - 08.26.2022
      • Casitas de Otoño - Dobleufa. Design, Arts, Crafts, Paper Craft, and Traditional illustration project by Noe Arata - 08.26.2022
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      Elidé Rangel Soto Elidé Rangel Soto @florula Diseñadora y comunicadora visual, con enfoque en técnicas manuales y materiales alternativos. Especializada en Diseño textil y de superficies. Mexico City, Mexico
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      36,973
      • Design
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      • JBalvin. Arts, Crafts, Br, ing, Identit, and Design project by Elidé Rangel Soto - 04.23.2019
      • Estola Diaguita. Arts, Crafts, Embroider, and Design project by Elidé Rangel Soto - 11.12.2018
      • Konbini Blog Collaboration. Arts, Crafts, Embroider, and Design project by Elidé Rangel Soto - 11.12.2018
      • La muerte le sienta bien. Arts, Crafts, Embroider, and Traditional illustration project by Elidé Rangel Soto - 11.02.2014
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      Yulia Sherbak Yulia Sherbak @mossandfeather Hand embroidery artist Cleveland, United States
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      18,934
      • Fiber Arts
      • Embroidery
      • Ultrasound Embroidery . Arts, Crafts, and Fiber Arts project by Yulia Sherbak - 07.23.2021
      • My project in Miniature Needlework: Make Embroidered Jewelry course. Jewelr, Design, and Embroider project by Yulia Sherbak - 07.23.2021
      • Blue Carpenter Bee. Embroider, and Fiber Arts project by Yulia Sherbak - 11.26.2020
      • Pet Portraiture . Embroider, and Fiber Arts project by Yulia Sherbak - 11.21.2020
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      Carmen García de Mora Carmen García de Mora @carmengarciademora Diseñadora de tejidos y prendas de punto Madrid, Spain
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      43,240
      • Fashion Design
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      • Curso online de Colorwork. Arts, Crafts, Fine Arts, and Fashion Design project by Carmen García de Mora - 09.23.2023
      • Ebook Points and Stitches, between Dawn and Dusk. Arts, Crafts, Pattern Design, Fashion Design, Embroider, and Fiber Arts project by Carmen García de Mora - 04.19.2023
      • Raíces II. Design, Costume Design, Arts, and Crafts project by Carmen García de Mora - 03.29.2022
      • Mi Proyecto del curso: Diseño y tejido de prendas de punto sin costuras con agujas circulares. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Knitting project by Carmen García de Mora - 12.27.2021
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      Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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      82,868
      • Design
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      • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
      • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
      • Bolsa + blockprinting. Sewing, and Printing project by Julia Reyes Retana - 05.10.2019
      • Colchita "Un cardumen". Sewing project by Julia Reyes Retana - 05.04.2019
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      Fatto Fatto @fatto Tulsa, Chile
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      30,083
      • Design
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      • Investigaciones con Rafia. Design, Jewelr, and Design project by Fatto - 10.21.2020
      • Punto peyote. Arts, Crafts, Creativit, Jewelr, and Design project by Fatto - 06.01.2020
      • Aros. Arts, Crafts, Creativit, Jewelr, and Design project by Fatto - 06.01.2020
      • Macramé . Jewelr, and Design project by Fatto - 06.01.2020
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      Mercedes Salazar Mercedes Salazar @mercedessalazar Bogota, Colombia
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      9,227
      • Arts & Crafts
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      • Mis Creaciones. Design project by Mercedes Salazar - 02.11.2021
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      Marisa Clemente Marisa Clemente @thefolkyfox Bremen, Germany
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      16,611
        • Koi Necklaces in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 06.04.2018
        • Bat Necklace in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 07.02.2018
        • Tiny Floral Fox Necklaces in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 12.02.2020
        • Toucan Necklace in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 04.17.2019
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        shan shan @shanxuhandmade embroiderer New York, United States
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        28,597
          • Daffodil. Embroider, and 3D project by shan - 05.21.2022
          • Custom dogrose. 3D, and Embroider project by shan - 09.24.2021
          • Double-sided 3D embroidery butterfly. 3D, and Embroider project by shan - 01.01.2020
          • TaiJi in Red n Green. Embroider project by shan - 09.05.2017
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          Ignacia Jullian Ignacia Jullian @ignaciajullianb Tulsa, Chile
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          17,853
          • Design
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          • Mi proyecto del curso: Bordado freestyle sobre tul para principiantes. Accessor, Design, Embroider, Botanical Illustration, and Textile Design project by Ignacia Jullian - 08.11.2022
          • Mi Proyecto del curso: Introducción al punto de cruz contemporáneo. Arts, and Crafts project by Ignacia Jullian - 03.28.2021
          • Diseño textil. Arts, and Crafts project by Ignacia Jullian - 03.21.2021
          • chaqueta de tigre floreado. Arts, and Crafts project by Ignacia Jullian - 03.21.2021
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          Yamila Yjilioff Yamila Yjilioff @yjilioff Buenos Aires, Argentina
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          5,051
          • Design
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          • Dos versiones de unas flores. Traditional illustration, Embroider, and Drawing project by Yamila Yjilioff - 06.26.2023
          • Auto construcción. Arts, Crafts, Embroider, and Fiber Arts project by Yamila Yjilioff - 04.20.2021
          • Abrazos texturados. Arts, Crafts, Embroider, Portrait Drawing, Printing, and Traditional illustration project by Yamila Yjilioff - 04.02.2021
          • Ribbon. Embroider, Traditional illustration, and Fiber Arts project by Yamila Yjilioff - 03.01.2021
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          Sara Luna Sara Luna @saralunart Salt Lake City, United States
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          8,845
            • Mi Proyecto del curso:  Bordado con punch needle: pasa de la imagen al retrato. Embroider project by Sara Luna - 04.02.2021
            • How Many Of Me. Embroider project by Sara Luna - 03.23.2021
            • What If My Other Self. Embroider project by Sara Luna - 03.23.2021
            • Commission for Lucia. Embroider project by Sara Luna - 03.23.2021
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            Emily Peacock Emily Peacock @emilyp Bournemouth, United Kingdom
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            4,307
            • Design
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            • Oscar Wilde needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
            • Virginia Woolf needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
            • William Shakespeare needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
            • Circus letter cross stitch. Arts, and Crafts project by Emily Peacock - 02.24.2021
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            María Malatrama María Malatrama @mariamalatrama Segovia, Spain
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            4,243
              • Tapiz "Jarrón con flores". Arts, Crafts, and Fiber Arts project by María Malatrama - 11.06.2020
              • Mi Proyecto del curso: Tejido de tapices en telar de alto lizo. Fiber Arts project by María Malatrama - 11.10.2020
              • SERIE LIMONES. Fiber Arts project by María Malatrama - 06.17.2020
              • TAPICES TRIÁNGULOS ENCONTRADOS. Fiber Arts project by María Malatrama - 06.17.2020
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              Flor Samoilenco Flor Samoilenco @florsamoilenco Artista Textil Barcelona, Spain
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              8,076
              • Crochet
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              • Tapiz Peeking Moon. Arts, Crafts, Crochet, DIY, and Fiber Arts project by Flor Samoilenco - 02.11.2021
              • Tapiz Stairs. Arts, Crafts, Crochet, and Fiber Arts project by Flor Samoilenco - 02.11.2021
              • Proyecto Final del curso: Tapiz Abstract. Crochet, and DIY project by Flor Samoilenco - 02.03.2021
              • Tapiz Peaks. Decoration, Design, and Fiber Arts project by Flor Samoilenco - 07.09.2020
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              Ancestral Ancestral @ancestral_co Medellín, Colombia
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              59,062
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              • Bastones SIKUANI. Arts, Crafts, Interior Design, Embroider, Sewing, Interior Decoration, Fiber Arts, DIY, Macramé, and Weaving project by Ancestral - 03.31.2020
              • Serie: SIKUANI. Arts, Crafts, Fine Arts, Textile Design, Creativit, Fiber Arts, Weaving, Macramé, and Decoration project by Ancestral - 04.06.2022
              • Series: Ancestral Dawn. Arts, and Crafts project by Ancestral - 03.31.2020
              • Azul Selva. Arts, and Crafts project by Ancestral - 10.17.2019
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