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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Mexico City, Mexico

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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    304,611
    • Film, Video & TV
    • Photography
    • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
    • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
    • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
    • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    701,181
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Francisco Aguilera G. Francisco Aguilera G. @franciscoamk Diseñador UI/UX Tulsa, Chile
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    11,028
    • Design
    • Branding & Identity
    • Branding Diseñores Podcast. Br, ing, Identit, and Logo Design project by Francisco Aguilera G. - 04.11.2021
    • Silicode Valley Website Design. Web Design project by Francisco Aguilera G. - 01.03.2021
    • Mi Huerto Web Website Design. Web Development, and Web Design project by Francisco Aguilera G. - 01.03.2021
    • Mobile UI Design Compilation. Interactive Design, Web Design, and UX / UI project by Francisco Aguilera G. - 01.02.2021
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    567,716
    • 3D
    • Branding & Identity
    • COCINA CON HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • COSAS TRES D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MÁS COSAS 2D. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Canvas+Co Canvas+Co @canvasco Earning your customer's attention is everything. Nothing can be achieved without it. Only once you've captured it can you ask someone to share, download, subscribe, or buy. San Francisco, United States
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    14,151
    • Branding & Identity
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    • Final Project for "Video Marketing Strategy: Create Ads for Instagram and TikTok" | Video Ads for a Plant Delivery Service. Marketing, Social Media, Digital Marketing, Instagram, Facebook Marketing, Instagram Marketing, Growth Marketing, and Mobile Marketing project by Canvas+Co - 08.04.2022
    • Feature in Entrepreneur Magazine. Business, and Marketing project by Canvas+Co - 02.22.2022
    • Canvas+Co at AdWord. Advertising, Digital Marketing, Instagram Marketing, Facebook Marketing, and YouTube Marketing project by Canvas+Co - 02.22.2022
    • “Creativity Thrives in Constraint” at Inbound . Events, Advertising, Digital Marketing, Instagram Marketing, Facebook Marketing, and YouTube Marketing project by Canvas+Co - 02.22.2022
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    190,120
    • Marketing
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
    • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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    376,469
    • Advertising
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    • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
    • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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    Hanoi Morillo Hanoi Morillo @hanoimorillo Miami, United States
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    67,016
    • Design
    • Branding & Identity
    • Newsletter La Tribu de Hanoi Morillo. Design, Education, and Marketing project by Hanoi Morillo - 11.28.2022
    • 2 Weeks Calendar! . Creative Consulting, Design Management, and Marketing project by Hanoi Morillo - 01.13.2022
    • Six Pack Executive. Business, Management, Productivit, and Non-Fiction Writing project by Hanoi Morillo - 05.03.2019
    • Start with Culture. Writing project by Hanoi Morillo - 10.29.2021
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    Edney "InterNey" Souza Edney "InterNey" Souza @interney Consultant, Professor and Speaker - Innovation, Technology, Digital Business & Education São Paulo, Brazil
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    2,176
    • Content Marketing
    • Digital Marketing
    • SigmaGeek. IT, Programming, and Marketing project by Edney "InterNey" Souza - 08.11.2022
    • Automattic. Writing project by Edney "InterNey" Souza - 01.17.2022
    • Digital House Brasil. Education project by Edney "InterNey" Souza - 01.17.2022
    • FuTeCH Summit. Events project by Edney "InterNey" Souza - 01.17.2022
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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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    575,370
    • Branding & Identity
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    • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
    • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
    • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
    • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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    Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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    386,489
    • Traditional illustration
    • Fine Arts
    • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
    • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
    • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
    • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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    Becho y MAB _ Can Can Club Becho y MAB _ Can Can Club @cancanclub Buenos Aires, Argentina
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    9,448
    • 3D
    • Animation
    • Got Milk? - Wrestlers. Character Design, Stop Motion, Stor, and telling project by Becho y MAB _ Can Can Club - 05.25.2020
    • "Que Sea Ley". Animation, Motion Graphics, and Stop Motion project by Becho y MAB _ Can Can Club - 05.25.2020
    • Rojito. Animation, and Stop Motion project by Becho y MAB _ Can Can Club - 11.20.2016
    • Teclópolis. Animation, and Stop Motion project by Becho y MAB _ Can Can Club - 11.20.2009
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    397,535
    • Design
    • Motion Graphics
    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Alberto Chimal Alberto Chimal @albertochimal Escritor y profesor de escritura creativa Mexico City, Mexico
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    99,620
    • Creative Consulting
    • Writing
    • Batman: El Mundo. Comic, Writing, and Script project by Alberto Chimal - 09.05.2021
    • La saga del Viajero del Tiempo. Writing project by Alberto Chimal - 11.21.2020
    • La noche en la zona M. Writing project by Alberto Chimal - 08.10.2019
    • 7:19: La hora del temblor. Writing, and Script project by Alberto Chimal - 09.19.2016
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    EN·CONCRETO EN·CONCRETO @en_concreto Diseñadores y fabricantes de piezas de concreto. Zapopan, Mexico
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    372,409
    • Design
    • Creativity
    • Mi Proyecto del curso: Diseño y creación de muebles curvos en concreto. Arts, Crafts, Furniture Design, Making, Interior Design, Interior Decoration, and DIY project by EN·CONCRETO - 11.23.2021
    • Meridiano cafe. Decoration project by EN·CONCRETO - 06.15.2021
    • Restaurante Paradoja. Interior Architecture & Interior Decoration project by EN·CONCRETO - 06.15.2021
    • Barra Prana. Interior Architecture, Furniture Design, and Making project by EN·CONCRETO - 06.15.2021
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    Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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    176,821
      • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
      • Camisetas en Colaboración con Básicos de México. Fashion Design project by Anabel Torres - 05.01.2020
      • Botanical Printing Experiments. Arts, and Crafts project by Anabel Torres - 01.10.2020
      • Mi Proyecto del Curso: Bitácora de Teñido Natural. Arts, Crafts, and Fashion Design project by Anabel Torres - 10.30.2019
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      Reina Rodríguez Taylhardat Reina Rodríguez Taylhardat @reinarodriguezt Mexico City, Mexico
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      94,575
      • Creative Consulting
      • Copywriting
      • Coca Cola Journey. Social Media project by Reina Rodríguez Taylhardat - 08.08.2016
      • El burdel. Social Media project by Reina Rodríguez Taylhardat - 06.06.2011
      • Welcome Home . Social Media project by Reina Rodríguez Taylhardat - 08.08.2017
      • Pilar Mode. Social Media project by Reina Rodríguez Taylhardat - 08.08.2019
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      Mariella Motilla Mariella Motilla @mariellamotilla León, Mexico
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      84,034
      • Design
      • Creative Consulting
      • Arte textil para muro diferentes propuestas . Interior Design project by Mariella Motilla - 07.19.2019
      • Plafón Textil Gran Fiesta Americana Los Cabos . Interior Design project by Mariella Motilla - 12.19.2018
      • Arte Textil para Starbucks Reserve Monterrey . Interior Design project by Mariella Motilla - 07.19.2019
      • "Campos de Trigo" Pieza de arte textil en yute con técnica de macrame . Interior Design project by Mariella Motilla - 07.19.2019
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      Isabel Martínez Isabel Martínez @isabelmabascal Mexico City, Mexico
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      105,159
      • Architecture
      • Museografía para la exposición Almudena Lobera: Instrumentos visionarios. Architecture project by Isabel Martínez - 04.06.2019
      • Baños públicos y kioskos en la Ciclopista Central. Architecture project by Isabel Martínez - 05.01.2015
      • Museografía para la exposición Mapas en construcción en La Tallera. Architecture project by Isabel Martínez - 04.06.2019
      • Ampliación Casa L. Architecture project by Isabel Martínez - 04.01.2017
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      406,050
      • Creative Consulting
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      • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
      • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
      • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
      • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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      Krishna VR Krishna VR @bykrishnavr Zapopan, Mexico
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      41,695
        • Sinestesia. Photograph, Art Direction, Concept Art, and Studio Photograph project by Krishna VR - 03.20.2021
        • Portraits. Fine-Art Photograph, and Portrait Photograph project by Krishna VR - 02.02.2021
        • Colorful series. Self-Portrait Photograph, Photographic Composition, and Fine-Art Photograph project by Krishna VR - 02.02.2021
        • Black and white artworks. Self-Portrait Photograph, Photographic Composition, and Portrait Photograph project by Krishna VR - 02.02.2021
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        Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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        173,960
        • Photography
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        • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
        • My project in Introduction to Digital Painting course. Fine Arts, Painting, Digital Illustration, Digital Drawing, and Digital Painting project by Jean Fraisse - 06.22.2021
        • Proyecto final - Curso diseño de personajes para videojuegos y animación. Character Design project by Jean Fraisse - 02.21.2019
        • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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        Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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        102,470
        • Design
        • Photography
        • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
        • Ropa en Miniatura. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
        • Proyectos de mi curso de Needle Felting en Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
        • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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        Ed Vill Ed Vill @edvill Mexico City, Mexico
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        63,506
        • Design
        • Photography
        • Milton the Monster Comic Book. Traditional illustration, T, pograph, and Character Design project by Ed Vill - 02.03.2023
        • The World Famous Halloween Cartoon Workshop! Este martes. Traditional illustration, Art Direction, and Character Design project by Ed Vill - 10.15.2022
        • Live from Bedrock: The Record Player! 🎶 🦕 🦖. Traditional illustration, Digital Illustration, Music, Art Direction, Character Design, Comic & Instagram project by Ed Vill - 05.13.2022
        • But first, Coffee! Antes y Después . Traditional illustration, Pencil Drawing, and Digital Drawing project by Ed Vill - 05.12.2022
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        Eduardo Gómez (Alter Imago) Eduardo Gómez (Alter Imago) @alterimago Fotógrafo Profesional, Artista Visual, Instructor, Youtuber Mexico City, Mexico
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        91,540
        • Photography
        • Portrait Photography
        • Mi Proyecto del curso: Retrato creativo en claroscuro . Artistic Drawing, Traditional illustration & Ink Illustration project by Eduardo Gómez (Alter Imago) - 06.11.2020
        • Vestido Blanco. Fine-Art Photograph, and Portrait Photograph project by Eduardo Gómez (Alter Imago) - 02.10.2020
        • Retrato Pictórico Fine Art. Fine-Art Photograph, Studio Photograph, Portrait Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
        • Steampunk. Costume Design, Fine-Art Photograph, Studio Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
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        Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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        172,973
        • Design
        • Traditional illustration
        • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
        • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
        • Matilda y Tronchatoro - Diseño de personajes. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
        • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        623,232
        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        286,439
        • Design
        • Traditional illustration
        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
        • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
        • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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        96,225
        • Traditional illustration
        • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
        • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
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        Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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        431,076
        • Branding & Identity
        • Art Direction
        • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
        • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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