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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Laura Valiukonė

Laura Valiukonė

@laurimsa

Vilnius, Lithuania

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    Helen Johannessen Helen Johannessen @hjceramics Plaster mould maker & Porcelain Slip Casting London, United Kingdom
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    • Ceramics
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    • Textures of Time - Porcelain Wallscapes. Fine Arts, and Ceramics project by Helen Johannessen - 10.25.2022
    • Textures of Time - Vessels. Fine Arts, Ceramics & Interior Decoration project by Helen Johannessen - 10.25.2022
    • Porcelain Sculptures - Pebble Forms. Design, Ceramics & Interior Decoration project by Helen Johannessen - 10.25.2022
    • Porcelain Lighting Projects. Ceramics, Interior Decoration, Fine Arts & Interior Design project by Helen Johannessen - 10.25.2022
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    Jeremy Bellina Jeremy Bellina @jeremy_bellina Berlin, Germany
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      • Various Slab Building Projects. Arts, and Crafts project by Jeremy Bellina - 04.23.2023
      • Round Vase Serie. Arts, and Crafts project by Jeremy Bellina - 04.23.2023
      • Vestige Vase Serie. Arts, and Crafts project by Jeremy Bellina - 04.23.2023
      • Coffee Table stand. Interior Design project by Jeremy Bellina - 04.23.2023
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      Andrea Kollar Andrea Kollar @hallo_180141 Vienna, Austria
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        • My woman vases hanging out with Cardi B and Lizzo. Fine Arts, Ceramics, and Music project by Andrea Kollar - 01.20.2022
        • Woman Vases and Sculptures. Fine Arts, and Ceramics project by Andrea Kollar - 01.20.2022
        • A day of Raku firing my women vases. Fine Arts, and Ceramics project by Andrea Kollar - 01.20.2022
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        Marre Moerel Marre Moerel @marremoerel Zaragoza, Spain
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          • My project in Ceramic Lamp Creation Using Found Objects course. Design, Accessor, Design, Arts, Crafts, Fine Arts, Interior Design, Decoration, Ceramics, Interior Decoration, and DIY project by Marre Moerel - 10.15.2021
          • Memento Mori. Design, Arts, Crafts, Industrial Design, Lighting Design, and Product Design project by Marre Moerel - 07.08.2021
          • Food on the Table. Design, Arts, Crafts, Industrial Design, Product Design, and Ceramics project by Marre Moerel - 07.08.2021
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          Cristina Córdova Cristina Córdova @cristinacordovastudio Mitchell County, United States
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            • Figurative Ceramic Sculpture By Cristina Córdova. Arts, Crafts, Fine Arts, and Sculpture project by Cristina Córdova - 12.09.2021
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            Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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            • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
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            Gaby Niko Gaby Niko @gabrielaniko Kraków, Poland
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              • Playful Color Thinking E-Book & Practice Worksheets. Traditional illustration, Drawing, Color Theor, and Portrait Drawing project by Gaby Niko - 12.15.2025
              • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gaby Niko - 06.16.2025
              • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gaby Niko - 10.11.2022
              • My project in Portrait Sketchbooking: Explore the Human Face course. Sketching, Drawing, Portrait Drawing, Artistic Drawing, and Sketchbook project by Gaby Niko - 09.09.2021
            • Kristina Vaznonyte Kristina Vaznonyte @kristina_kristina Vilnius, Lithuania
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              • Two Giants inside of us. Creativit, Drawing, Pencil Drawing, Traditional illustration, and Painting project by Kristina Vaznonyte - 12.29.2024
              • Know your country. Creative Consulting, and Creativit project by Kristina Vaznonyte - 03.20.2021
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