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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Laura Solana

Laura Solana

@laurasolana

Diseño gráfico

Barcelona, Spain

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  • Poster 8M. Poster Design, and Graphic Design project by Laura Solana - 03.08.2021
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    Poster 8M

    laurasolana

  • Mi Proyecto del curso: Cómo elegir tipografías. Editorial Design, Graphic Design, T, and pograph project by Laura Solana - 05.21.2020
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    Mi Proyecto del curso: Cómo elegir tipografías

    laurasolana

  • 60 days and 60 nights. 2D Animation, Graphic Design, and Motion Graphics project by Laura Solana - 05.11.2020
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    60 days and 60 nights

    laurasolana

  • Mi Proyecto del curso: Freelance: claves y herramientas para triunfar siendo tu propio jefe. 2D Animation, Graphic Design, and Motion Graphics project by Laura Solana - 05.08.2020
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    Mi Proyecto del curso: Freelance: claves y herramientas para triunfar siendo tu propio jefe

    laurasolana

  • Stay at home. Animation, 2D Animation, and Graphic Design project by Laura Solana - 03.26.2020
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    Stay at home

    laurasolana

  • 5 of the balls contain used panties. Editorial Design, and Graphic Design project by Laura Solana - 11.14.2019
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    5 of the balls contain used panties

    laurasolana

  • Business cards. Graphic Design project by Laura Solana - 11.14.2019
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    Business cards

    laurasolana

  • CamperMood. Br, ing, Identit, Graphic Design, and UX / UI project by Laura Solana - 11.14.2019
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    CamperMood

    laurasolana

  • Nadir. Br, ing, Identit, and Editorial Design project by Laura Solana - 11.14.2019
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    Nadir

    laurasolana

  • Sticker Set. Design, and Graphic Design project by Laura Solana - 11.14.2019
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    Sticker Set

    laurasolana

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