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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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lauraambert5

lauraambert5

@lauraambert5

Sucy-en-Brie, France

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    Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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    • Ceramics
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    • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
    • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
    • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
    • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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    Rachael, Made by Maeberry Rachael, Made by Maeberry @madebymaeberry Jewelry Designer, Polymer Clay Artist Farmington, United States
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    • Design
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    • Selecting a Cohesive Color Palette. Jewelr, Design, Accessor, and Design project by Rachael, Made by Maeberry - 08.23.2021
    • Color Matching with Polymer Clay. Jewelr, Design, Accessor, Design, and Color Theor project by Rachael, Made by Maeberry - 08.23.2021
    • Rainbow Stripe Polymer Clay Earrings by Made by Maeberry. Accessor, Design, Jewelr, Design, and Design project by Rachael, Made by Maeberry - 08.23.2021
    • Marbled Polymer Clay Earrings by Made by Maeberry. Accessor, Design, Arts, Crafts, Jewelr, Design, Product Design, Embroider, Fashion Design, and Design project by Rachael, Made by Maeberry - 08.23.2021
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    Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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    • Photography
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    • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
    • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
    • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
    • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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    David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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    • El Peregrino: La aventura del Camino de Santiago. Art Direction, Podcasting, Marketing, Digital Marketing, Content Marketing, Communication, and Audio project by David Mulé Rebecchi - 09.08.2022
    • El Peregrino: La aventura del Camino de Santiago. Podcasting project by David Mulé Rebecchi - 02.08.2022
    • El Presente es digital. CEPYME podcast. Podcasting project by David Mulé Rebecchi - 02.08.2022
    • Sin Cita Previa. Podcasting project by David Mulé Rebecchi - 02.08.2022
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    Erica Igue Erica Igue @kikaigue Creative Director & Copywriter Madrid, Spain
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    • Photography
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    • Google Real Life Answers. Cop, writing, YouTube Marketing, Creativit, Photograph, Post-production, Audiovisual Production, Filmmaking, and Script project by Erica Igue - 05.15.2018
    • Skol Dogz. Creativit, Design, Digital Marketing, Packaging, Script, and Social Media project by Erica Igue - 05.01.2019
    • Hershey's Segura essa Barra. Cop, writing, YouTube Marketing, Creativit, Video Editing, Script, and Social Media project by Erica Igue - 09.15.2017
    • Skol Pride. Commercial Photograph, Cop, writing, Creativit, Design, Script, and Social Media project by Erica Igue - 06.01.2019
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    Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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      • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
      • My Course Project: Crochet: Create garments with a single needle. Arts, Crafts, Sewing, Creativit, Textile D, and eing project by Alicia Recio Rodríguez - 10.20.2020
      • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
      • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
    • drlass drlass @drlass Nemours, France
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      Marisa Clemente Marisa Clemente @thefolkyfox Bremen, Germany
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        • Koi Necklaces in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 06.04.2018
        • Bat Necklace in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 07.02.2018
        • Tiny Floral Fox Necklaces in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 12.02.2020
        • Toucan Necklace in Polymer Clay. Fine Arts, Jewelr, Design, and Sculpture project by Marisa Clemente - 04.17.2019
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        Jennifer Lefèvre Jennifer Lefèvre @jennyillustrations Chartres, France
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        9,119
          • Projet avec l’Atelier des Lumières . Traditional illustration project by Jennifer Lefèvre - 09.27.2021
          • Mes créations inspirées de la nature . Traditional illustration project by Jennifer Lefèvre - 09.16.2021
          • Mon livre J’ose l’aquarelle paru aux éditions Eyrolles. Traditional illustration project by Jennifer Lefèvre - 09.09.2021
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          Laura Lhuillier Laura Lhuillier @lauralhuillier Lyon, France
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          • Traditional illustration
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          • Mon projet du cours : Illustration numérique de motifs inspirés de la faune et la flore. Traditional illustration, Pattern Design, Drawing, Digital Illustration, and Botanical Illustration project by Laura Lhuillier - 06.01.2021
          • ☾ Petites méditations du matin & du soir ✸. Traditional illustration project by Laura Lhuillier - 09.19.2021
          • ✿ Agenda 2022 ✿ . Traditional illustration project by Laura Lhuillier - 09.01.2021
          • Cabaïa - Pochette jungle. Pattern Design, Traditional illustration, Botanical Illustration, and Digital Illustration project by Laura Lhuillier - 01.01.2021
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