A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@laura_lopez
Madrid, Spain
soy diseñadora industrial y actualmente me dedico a la ceramica
A course by Julieta Álvarez
Craft
A course by Pin Tam Pon
Illustration, and Craft
2007 - 2009
2002 - 2006
