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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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klebold99

klebold99

@klebold99

La Rioja, Argentina

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Courses

  • Interior ArchViz: Create Surreal 3D Designs with Blender. Architecture, and Spaces course by Camille Boldt

    Interior ArchViz: Create Surreal 3D Designs with Blender

    A course by Camille Boldt

    Architecture, and Spaces

  • Introduction to Unity for 2D Video Games. 3D, and Animation course by Juan Diego Vázquez Moreno
    Domestika Basics 8 courses

    Introduction to Unity for 2D Video Games

    By Juan Diego Vázquez Moreno

    3D, and Animation

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  • Proyecto final del curso "ArchViz de interiores". Architecture, Digital Architecture, Interior Architecture, and ArchVIZ project by klebold99 - 01.05.2025
  • Mi Proyecto del curso: Miedos. Photomontage project by klebold99 - 08.09.2020

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  • klebold99 – @klebold99
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Joined March 2020
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  • Proyecto final del curso "ArchViz de interiores". Architecture, Digital Architecture, Interior Architecture, and ArchVIZ project by klebold99 - 01.05.2025

    Proyecto final del curso "ArchViz de interiores"

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  • Mi Proyecto del curso: Miedos. Photomontage project by klebold99 - 08.09.2020

    Mi Proyecto del curso: Miedos

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