Accessibility Statement

×

Start exploring

00h : 53m : 41s

All courses from $0.99USD each

DOMESTIKA See navigation

Courses
All courses →

Illustration

Craft

Marketing & Business

Photography & Video

Design

3D & Animation

Architecture & Spaces

Fashion

Writing

Web & App Design

Calligraphy & Typography

Music & Audio

Culinary

Artificial Intelligence

Wellness

How to become
Guided courses

Specializations New

Domestika Basics

New courses

Top rated

Popular courses

Courses free with

Masters New

Gift cards

Certificates Plus
Projects
Plus
Blog

Schools
Help
Latest blog post

Publishing every day is not the same as brand building

Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

Courses
- All courses
- Illustration
- Craft
- Marketing & Business
- Photography & Video
- Design
- 3D & Animation
- Architecture & Spaces
- Fashion
- Writing
- Web & App Design
- Calligraphy & Typography
- Music & Audio
- Culinary
- Artificial Intelligence
- Wellness
- How to become
Projects
Plus
Blog
Join for FREE
Log in

Search creatives

Log in
Join for Free

Community
Contests
Projects
Creatives

Katya Vettorello

@katya_vettorello

Graphic & Visual Designer • Visual Storyteller • Traditional, Digital & AI Artist • Literature lover & Photoshop freak

Lugano, Switzerland

@katya_vettorello
Activity
Courses
Portfolio
...
- Following
- Followers
- Favorites

Sophia Anderson @sophia_anderson772 California City, United States
Message
178
Giorgia Genatiempo @giorgiagenatiempo Lugano, Switzerland

Follow
Message
0
Alessandro Gialletti @invernomuto74 Orvieto, Italy

Follow
Message
1

Design
Branding & Identity
Teacher Plus
Alex Hillkurtz @alexhillkurtzart París, France

Follow
Message
278,181

Design
Branding & Identity
lamberto4ever @lamberto4ever Torino, Italy

Follow
Message
5

Design
Branding & Identity

Creatives
Lugano, Switzerland
Traditional illustration in Lugano, Switzerland
Katya Vettorello

Domestika courses

Categories

Illustration courses
Craft courses
Marketing & Business courses
Photography & Video courses
Design courses
3D & Animation courses
Architecture & Spaces courses
Fashion courses
Writing courses
Web & App Design courses
Calligraphy & Typography courses
Music & Audio courses
Culinary courses
Artificial Intelligence courses
Wellness courses
How to become courses

Areas

Traditional illustration courses
Digital Illustration courses
Drawing courses
Arts & Crafts courses
Graphic Design courses
Fine Arts courses
Design courses
Artificial Intelligence courses
SEO courses
Programming courses
Digital Marketing courses
Crochet courses
Amigurumi courses

Software

Adobe Photoshop courses
Adobe Illustrator courses
Procreate courses
Cinema 4D courses
Adobe Premiere courses
Blender courses
Figma courses

Lists

New courses
Top rated
Popular courses
Courses on sale

Download the Domestika app

Sections

Courses
Projects
Jobs
Creatives
Schools
Domestika Podcasts
Domestika Plus

Info

Domestika
Contact
Blog
Support

Affiliates
Businesses
Teachers

Language

Español
English
Português
Deutsch
Français
Italiano
Polski
Nederlands

Connect

Follow domestika

© Domestika 2025
Terms of use
Privacy policy
Cookies policy
Accessibility Statement