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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Karol Rivera

Karol Rivera

@karolriverc

Santo Domingo, Ecuador

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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    • Film, Video & TV
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    • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
    • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
    • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
    • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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    Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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    • Web Design
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    • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
    • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
    • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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    Dasha Dollar-Smirnova Dasha Dollar-Smirnova @dasha_dollar_smirnova Public Speaking Coach Inglaterra, United Kingdom
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    • 4th Annual Women's Leadership Empowerment Conference. Communication project by Dasha Dollar-Smirnova - 02.17.2025
    • Live workshop in Amsterdam 23rd of January. Events project by Dasha Dollar-Smirnova - 01.06.2025
    • SXSW shortlisted submission. Events project by Dasha Dollar-Smirnova - 12.18.2024
    • My project for course: Public Speaking for Business: Pitch and Persuade like a Pro. Creative Consulting, Stor, telling, and Communication project by Dasha Dollar-Smirnova - 07.08.2022
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    Juan Carlos Fernández Espinosa (identidad.com) Juan Carlos Fernández Espinosa (identidad.com) @jc_identidad Después de colaborar en algunas empresas, y de tener mi propia consultora, Ideograma, ahora descubro el mundo de mis propios clientes. Puedes seguirme en Instagram en @identidadpuntocom Madrid, Spain
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      • La corona del Coronavirus. Animation, Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 04.03.2020
      • Mumedi paso de ser un museo a ser la Embajada del Diseño con una enorme oferta en un bello edificio histórico en el Centro de la Ciudad de México.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.27.2019
      • Diseña México representa al gremio reunido para fortalecer las diferentes disciplinas de diseño en el país.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 03.08.2008
      • Estudio Urquiza, los fotógrafos con mejores ojos y corazones.. Br, ing & Identit project by Juan Carlos Fernández Espinosa (identidad.com) - 09.27.2005
    • Agata Bednarska Agata Bednarska @agata_bednarska brand and visual communication designer Katowice, Poland
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      • RECIRCULUM. Animation, Creativit, Food Photograph, Motion Graphics, Audiovisual Post-production, Poster Design, Product Photograph, Set Design, Studio Photograph, Upc, and cling project by Agata Bednarska - 02.04.2021
      • Buy My Pad - . Br, ing, Identit, Set Design, and Web Design project by Agata Bednarska - 08.06.2020
      • Och Vegan Cosmetics / Identity and Packaging. Br, ing, Identit, Design, Graphic Design, Logo Design, Packaging, and Poster Design project by Agata Bednarska - 07.16.2020
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      Sagi Haviv Sagi Haviv @sagi New York, United States
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        • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
        • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
        • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
        • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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        Dan Tom Dan Tom @dantom Photographer - Travel & Lifestyle San Francisco, United States
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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        705,464
        • Matte Painting
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        • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
        • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
        • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
        • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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        HUMAN HUMAN @human_ Mexico City, Mexico
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        • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
        • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
        • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
        • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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        Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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        • Design
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        • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
        • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
        • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
        • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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        Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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        • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
        • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
        • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
        • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
      • Mylena Ramos Mylena Ramos @aramos347 Saratoga, Ecuador
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