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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Consuelo Avellaneda Santoyo

Consuelo Avellaneda Santoyo

@karinedemon

San Francisco Coacalco, Mexico

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    Luis Alberto Gayoso Berrospi Luis Alberto Gayoso Berrospi @luis_gayoso_vfx Peru
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    • Design
    • Traditional illustration
    • Troll Modeling. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Criatura. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Dragon. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Escultura Minotauro. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
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    Yasmin Islas Domínguez Yasmin Islas Domínguez @yasmini Mexico City, Mexico
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    • Traditional illustration
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    • Portraits. Traditional illustration, 3D Modeling, and Character Design project by Yasmin Islas Domínguez - 06.29.2020
    • Mini. 3D Modeling, and Traditional illustration project by Yasmin Islas Domínguez - 04.12.2021
    • Zodiac. Traditional illustration, Character Design, and 3D Modeling project by Yasmin Islas Domínguez - 11.05.2020
    • Quill Animation: Crocodile. Animation, and 3D Animation project by Yasmin Islas Domínguez - 09.09.2019
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    Sapphire Bates Sapphire Bates @sapphirebates Business coach and teacher Ramsgate, United Kingdom
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    • The Essex Flower School. Business, Br, ing, Identit, and Social Media project by Sapphire Bates - 09.20.2022
    • Launching an Independent Bookshop. Business, Digital Marketing, Instagram Marketing, Br, ing & Identit project by Sapphire Bates - 09.20.2022
    • The Flower Arranger. Business, Floral, Plant Design, Br, ing, Identit, Social Media, and Design project by Sapphire Bates - 09.20.2022
    • Building a worldwide membership platform in 11+ countries. Business, Br, ing, Identit, and Social Media project by Sapphire Bates - 09.20.2022
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
    • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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    • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Huawei: Reto a los Ingenieros. Social Media project by Otman Amesnaou - 02.23.2018
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  • Saúl Gutiérrez Saúl Gutiérrez @dios_poris Mexico City, Mexico
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    Angel Giraldez Angel Giraldez @angelgiraldez Jaén, Spain
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    • Naturaleza. Acr, and lic Painting project by Angel Giraldez - 10.10.2022
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    Maru Godas Maru Godas @marugodas Artista visual Barcelona, Spain
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    • Traditional illustration
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    • My course project: Sketchbook design and binding. Traditional illustration, Arts, Crafts, Bookbinding, DIY, and Sketchbook project by Maru Godas - 10.24.2022
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    Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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    • Design
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    • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
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    Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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    • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
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    Mohamed Chahin Mohamed Chahin @mchahin Brand Designer/3D artist Berlin, Germany
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    Agustín Arroyo Agustín Arroyo @flowalistik Madrid, Spain
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    Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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    • Dhar Mann. Stor, telling, Cop, writing, Web Design, App Design, App Development, Design, UX / UI, Br, ing, Identit, Web Development, Video, Stop Motion, Social Media, Logo Design, Mobile Design, CSS, HTML, and JavaScript project by Sun Yi - 11.09.2021
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    Clàudia Cánovas Clàudia Cánovas @aplumstudio Branding & desarrollo web Reus, Spain
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    • Mi proyecto del curso: Canva de 0 a 100: crea diseños de forma profesional. Br, ing, Identit, Graphic Design, Web Design, and Social Media Design project by Clàudia Cánovas - 01.09.2023
    • Desarrollo web Vanesa Alvarez. Design, and Web Design project by Clàudia Cánovas - 03.03.2022
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    • Página web diseñada y desarrollada en Canva. Web Design project by Clàudia Cánovas - 11.02.2022
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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    • Creative Consulting
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    • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
    • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
    • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
    • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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    Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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    • Branding & Identity
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    • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
    • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
    • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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    Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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    306,597
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    • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
    • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
    • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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    384,761
      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
      • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
    1. Creatives
    2. San Francisco Coacalco, Mexico
    3. Advertising in San Francisco Coacalco, Mexico
    4. Consuelo Avellaneda Santoyo

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