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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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karentardim

karentardim

@karentardim

São Bernardo do Campo, Brazil

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    Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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    124,446
    • Design
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    • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
    • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
    • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
    • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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    Adam Katz Adam Katz @adamkatz_xyz Founder / Creative Director New York, United States
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    7,908
    • Design
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    • AGreatDay. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Curious Yellow Design. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Keen. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Meristem Farms. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
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    Marta Veludo Marta Veludo @martaveludo Graphic Designer / Art Director Amsterdam, Netherlands
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    2,257
    • Design
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    • Google Philippines . Traditional illustration, and Design project by Marta Veludo - 11.05.2021
    • Reebok , 25 Years Ventilator. Design, and Art Direction project by Marta Veludo - 11.05.2021
    • Kult Klub. Art Direction, and Design project by Marta Veludo - 09.27.2021
    • Soda Makeup. Design, Traditional illustration, Packaging, Br, ing & Identit project by Marta Veludo - 09.27.2021
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    Mumfolk Studio Mumfolk Studio @mum_folk Founder & Creative Director Cambridgeshire, United Kingdom
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    • Branding & Identity
    • My project in Brand Identity Design: Expressing Visual Meaning course. Design, Art Direction, Br, ing, Identit, Graphic Design, and Logo Design project by Mumfolk Studio - 10.13.2021
    • Grey x Wild. Graphic Design, Br, ing, Identit, Design, and Web Design project by Mumfolk Studio - 06.22.2021
    • Hana Jay Klokner Brand Identity. Design, Br, ing, Identit, Art Direction, and Graphic Design project by Mumfolk Studio - 06.22.2021
    • The Little Sunshine Store . Br, ing, Identit, Packaging, Social Media Design, and Web Design project by Mumfolk Studio - 04.04.2021
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    Sagi Haviv Sagi Haviv @sagi New York, United States
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    116,384
      • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
      • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
      • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
      • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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      Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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      230,121
      • Design
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      • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
      • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
      • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
      • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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      Nicolás Robertson Nicolás Robertson @nicordf Diseñador Industrial, Especialista en Diseño de Productos, Visualización 3D Tulsa, Chile
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      17,884
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      • Test de material - Piso de madera. Interior Design, Furniture Design, Making, and 3D Design project by Nicolás Robertson - 02.06.2022
      • Prueba de Cáusticas. 3D Design, Design, Interior Design, and Photograph project by Nicolás Robertson - 02.07.2022
      • Reinterpretation of my course project: Photorealistic Product Rendering with KeyShot. 3D, Furniture Design, Making, Industrial Design, Product Design, and 3D Design project by Nicolás Robertson - 06.06.2021
      • Diseño de productos - Casa de Pájaros Kerf. 3D, 3D Design, Product Design & Industrial Design project by Nicolás Robertson - 10.13.2020
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      BRIK chocolate BRIK chocolate @brik_chocolate London, United Kingdom
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      21,902
        • My project in Texture Design with Chocolate course. Design, and DIY project by BRIK chocolate - 03.26.2021
        • KUFcakes. Architecture, Arts, Crafts, Creativit, Decoration, Design, and Editorial Design project by BRIK chocolate - 05.03.2021
        • Boghossian jewellery display. 3D, Architecture, Arts, Crafts, Creative Consulting, Creativit, Design, Interior Architecture, Interior Design, Jewelr, and Design project by BRIK chocolate - 05.03.2021
        • Goop 10the anniversary. Architecture, Creativit, Decoration, Design, and Printing project by BRIK chocolate - 05.03.2021
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        Diego Giaccone Diego Giaccone @diego_giaccone Diseñador Gráfico Buenos Aires, Argentina
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        19,053
        • Design
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        • Havanna Pascuas. Design, and Packaging project by Diego Giaccone - 01.24.2018
        • Chandon Limited Edition. Design, Lettering, and Packaging project by Diego Giaccone - 01.24.2018
        • SUR GIN. Design, Traditional illustration, Lettering, and Packaging project by Diego Giaccone - 01.24.2018
        • Fanta Edición Especial - Coca Cola Argentina. Design, Lettering, Packaging, and Traditional illustration project by Diego Giaccone - 01.24.2018
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        Alejandro Osses Saenz Alejandro Osses Saenz @alejosses Bogota, Colombia
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        6,267
        • Design
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        • Coffee growers, Juan Valdez. Photograph, Portrait Photograph, Documentar, and Photograph project by Alejandro Osses Saenz - 05.01.2019
        • THE CARTON. Documentar, and Photograph project by Alejandro Osses Saenz - 12.28.2017
        • Bun World. Fine-Art Photograph project by Alejandro Osses Saenz - 08.01.2018
        • Wheat, an ancestral product that is being lost. Photograph, Documentar, and Photograph project by Alejandro Osses Saenz - 03.01.2019
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        Agustín Arroyo Agustín Arroyo @flowalistik Madrid, Spain
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        100,581
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        • Maker Lamp. 3D, Industrial Design, Product Design, 3D Modeling, and 3D Design project by Agustín Arroyo - 03.24.2022
        • Model: Kasukabe House. 3D, Architecture, 3D Design, Product Design, 3D Modeling, and ArchVIZ project by Agustín Arroyo - 12.16.2020
        • Trophy Collection. 3D, and Product Design project by Agustín Arroyo - 11.10.2020
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        Bernat Casasnovas Torres Bernat Casasnovas Torres @bernatinmotion 3D and Motion Designer Barcelona, Spain
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        • Mi proyecto del curso: Diseño de criaturas 3D con ZBrush y Photoshop. 3D Modeling project by Bernat Casasnovas Torres - 11.05.2022
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        Gustavo Correa Gustavo Correa @linktavo Digital_Artist / Arquitecto Cali, Colombia
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        45,810
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        • Short Term Rental building - Cali Colombia 2024. Marketing, 3D Animation, 3D Modeling, ArchVIZ, Architecture, and 3D project by Gustavo Correa - 07.11.2024
        • Kitchen Solutions - Visual sales material. ArchVIZ, Interior Design, and Digital Architecture project by Gustavo Correa - 01.19.2021
        • Incolballet. 3D, 3D Modeling, and ArchVIZ project by Gustavo Correa - 11.23.2020
        • CGI_Architectural_Contest - Monumento Héroes. 3D, 3D Modeling, and ArchVIZ project by Gustavo Correa - 11.23.2020
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        Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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        571,632
        • 3D
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        • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
        • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
        • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
        • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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        Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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        102,934
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        • Good person. Product Photograph project by Martí Sans - 07.01.2019
        • Drinks. Photograph project by Martí Sans - 07.03.2017
        • Exalts chocolate. Photograph project by Martí Sans - 09.27.2017
        • Indet Labels. Photograph project by Martí Sans - 06.26.2017
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        873,061
        • Photography
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        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Carolina Alles Carolina Alles @caroindy Buenos Aires, Argentina
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        102,932
        • Design
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        • Proyectos de mi Curso Confección de Ropa en Miniatura. Character Animation, Arts, Crafts, Sewing, Design, To, Design, Character Design, Costume Design, Photograph, and Stop Motion project by Carolina Alles - 03.12.2019
        • Miniature Clothing. Animation, 3D Animation, Character Animation, Arts, Crafts, Film, Sewing, Design, To, Design, and Fashion Design project by Carolina Alles - 03.05.2019
        • Projects from my Needle Felting course on Domestika. Animation, Character Animation, Arts, Crafts, To, and Design project by Carolina Alles - 03.19.2018
        • Ratón realizado en Needle felting y Plastilina polimérica. Animation, Character Animation, Design, To, Design, and Character Design project by Carolina Alles - 12.19.2017
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        Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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        288,128
        • Ceramics
        • Fine Arts
        • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
        • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
        • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
        • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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        Catalina Vásquez Catalina Vásquez @kathiuska Medellín, Colombia
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        46,433
        • Design
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        • Ilustración de moda. Traditional illustration project by Catalina Vásquez - 09.16.2018
        • Día de las velitas. Animation, and Traditional illustration project by Catalina Vásquez - 12.16.2018
        • Innovation box. Traditional illustration project by Catalina Vásquez - 04.16.2018
        • México cuenta. Traditional illustration project by Catalina Vásquez - 09.16.2019
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        Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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        126,817
        • Design
        • Traditional illustration
        • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
        • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
        • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
        • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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        Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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        192,163
        • Marketing
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        • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
        • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
        • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
        • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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        Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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        384,895
        • Photography
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        277,774
        • Design
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        • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
        • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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