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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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kanshi

kanshi

@kanshi

Coquimbo, Chile

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    Lupe Gajardo Lupe Gajardo @lupegajardo Diseñadora de vestuario, Directora creativa. Tulsa, Chile
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    62,336
    • Design
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    • Lupe Gajardo Collection 2021.1. Design, Fashion Design, Costume Design, and Fashion Photograph project by Lupe Gajardo - 02.14.2021
    • Colección 2017 . Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
    • SS Cantineras Collection. Design, Fashion Design, and Costume Design project by Lupe Gajardo - 11.18.2020
    • 10-Year Brand Campaign. Lupe Gajardo. Creativit, Design, and Costume Design project by Lupe Gajardo - 11.18.2020
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    Smithe Smithe @smithe Mexico City, Mexico
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    31,775
    • Traditional illustration
    • Fine Arts
    • TD Collection Samples - FEB - 2019 (HELLCAT). Art Direction, and Fashion Design project by Smithe - 02.14.2019
    • TD x NIKE AF1 - Art Direction. . Art Direction, and Product Photograph project by Smithe - 11.18.2018
    • Tofu Process . Digital Illustration project by Smithe - 11.05.2018
    • Meltdown Lab Winter 18 - Look Book Art Direction. . Graphic Design, and Fashion Photograph project by Smithe - 09.17.2018
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    Luis Alberto Gayoso Berrospi Luis Alberto Gayoso Berrospi @luis_gayoso_vfx Peru
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    41,552
    • Design
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    • Troll Modeling. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Criatura. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Modelado Dragon. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
    • Escultura Minotauro. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
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    Leandro Rodrigues Leandro Rodrigues @leandro_rodrigz São Paulo, Brazil
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    50,070
    • Design
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    • Vinyl Magazine #01 - My course project: Typography applied to printed and digital projects. Design, Graphic Design, Editorial Design, T, and pograph project by Leandro Rodrigues - 01.01.2023
    • FriendZone. Design, Graphic Design, and Editorial Design project by Leandro Rodrigues - 11.30.2021
    • Projeto Gráfico Jornal "Independente". Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
    • Graphic Design - Reverb Magazine. Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
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    Moncho Massé Moncho Massé @moncho_masse Motion Designer Barcelona, Spain
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    73,263
    • Design
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    • Link en la Mazmorra. Animation, Character Design, Character Animation, and 2D Animation project by Moncho Massé - 09.30.2021
    • Skillz - eSports for everyone. Animation, 2D Animation, Character Animation, Traditional illustration, and Vector Illustration project by Moncho Massé - 02.18.2019
    • Christmas Characters. Animation, Character Animation, and Vector Illustration project by Moncho Massé - 01.22.2018
    • Financial First Steps (Protective Life Foundation). Animation, and Character Animation project by Moncho Massé - 09.01.2017
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    Catalina Carlesi Catalina Carlesi @alpaca_carlesi Tulsa, Chile
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    33,658
    • Digital Painting
    • Digital Illustration
    • Red Riding Hood for Huion Review. Traditional illustration project by Catalina Carlesi - 05.26.2023
    • Omocha! . Traditional illustration project by Catalina Carlesi - 05.23.2023
    • Character Design. Traditional illustration project by Catalina Carlesi - 05.23.2023
    • Year of The Rabbit. Traditional illustration project by Catalina Carlesi - 05.23.2023
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    Abraham García Abraham García @abraham_garcia Diseñador Visual Acámbaro, Mexico
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    31,405
    • Traditional illustration
    • Arts & Crafts
    • Barack Obama. Traditional illustration project by Abraham García - 07.11.2023
    • Joe Biden Poster . Editorial Illustration project by Abraham García - 01.10.2021
    • Better call Mike poster . Poster Design, Graphic Design, T, pograph, Design, and Vector Illustration project by Abraham García - 07.02.2020
    • Victoria beer, Day of the Dead. Traditional illustration, and Packaging project by Abraham García - 01.22.2020
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    Domestika Domestika @domestika Berkeley, United States
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    2,183,633
    • Lilyy Ramirez Lilyy Ramirez @lily_andrea_96 San Diego, Chile
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      13
      • Design
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      • fotografía. Photograph project by Lilyy Ramirez - 12.11.2018
    • Marjorie Araya Marjorie Araya @marjorie_16 Diseño Gráfico/ Ilustración VII Región, Chile
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      • Design
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      • Logo Mujer Diaguita. Character Design, Graphic Design, and Traditional illustration project by Marjorie Araya - 06.15.2016
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      Juan Villamil Juan Villamil @juansinmiedo Ilustrador Bogota, Colombia
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      38,294
      • Street Art
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      • Vectorama vol.2. Digital Architecture, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.23.2019
      • Poster Collection. Poster Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
      • Vectorama. Traditional illustration, Digital Illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
      • Bacánika Visual Hall . Set Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
    1. Creatives
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    3. Design in Coquimbo, Chile
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