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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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kalanicarzola

kalanicarzola

@kalanicarzola

Lake Worth, United States

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  • My project for course: Atmospheric Painting in Procreate: From Concept to Color. Digital Illustration, Digital Drawing, and Editorial Illustration project by kalanicarzola - 01.19.2024
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    My project for course: Atmospheric Painting in Procreate: From Concept to Color

    kalanicarzola

  • My project for course: Digital Fantasy Portraits with Photoshop. Traditional illustration, Drawing, Digital Illustration, Portrait Drawing, Digital Drawing, and Digital Painting project by kalanicarzola - 04.13.2022
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    My project for course: Digital Fantasy Portraits with Photoshop

    kalanicarzola

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