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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Juan Jareño

Juan Jareño

@juan_jareno

Gijón, Spain

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  • Canciones para gente moderadamente feliz. Editorial Design, and Graphic Design project by Juan Jareño - 01.26.2017
    • 0
    • 0
    • 229

    Canciones para gente moderadamente feliz

    juan_jareno

  • I premio Arte Joven Gijón. Editorial Design, and Graphic Design project by Juan Jareño - 01.25.2017
    • 0
    • 0
    • 381

    I premio Arte Joven Gijón

    juan_jareno

  • Colección de folletos CCAI. Editorial Design, and Graphic Design project by Juan Jareño - 01.24.2017
    • 1
    • 0
    • 197

    Colección de folletos CCAI

    juan_jareno

  • Premios Príncipe de Asturias 1981-2014. Discursos. Editorial Design, Graphic Design, and Packaging project by Juan Jareño - 01.22.2017
    • 1
    • 0
    • 193

    Premios Príncipe de Asturias 1981-2014. Discursos

    juan_jareno

  • Pieza promocional para la Noche Blanca. Editorial Design, and Graphic Design project by Juan Jareño - 01.16.2017
    • 0
    • 0
    • 129

    Pieza promocional para la Noche Blanca

    juan_jareno

  • De bote en bote. Graphic Design, Editorial Design, and Packaging project by Juan Jareño - 07.04.2016
    • 1
    • 0
    • 93

    De bote en bote

    juan_jareno

  • Coppola portatil. Editorial Design, and Graphic Design project by Juan Jareño - 11.04.2016
    • 1
    • 0
    • 77

    Coppola portatil

    juan_jareno

  • Café Dindurra. Br, ing, Identit, and Graphic Design project by Juan Jareño - 01.02.2017
    • 3
    • 0
    • 100

    Café Dindurra

    juan_jareno

  • Otea. Br, ing, Identit, and Graphic Design project by Juan Jareño - 12.15.2016
    • 0
    • 0
    • 97

    Otea

    juan_jareno

  • Libro promocional Divisadero. Editorial Design, and Graphic Design project by Juan Jareño - 12.15.2016
    • 5
    • 0
    • 106

    Libro promocional Divisadero

    juan_jareno

  • Cerveza Ordum. Graphic Design, and Packaging project by Juan Jareño - 12.14.2016
    • 2
    • 0
    • 560

    Cerveza Ordum

    juan_jareno

  • La Noche Blanca. Editorial Design, Graphic Design, and Traditional illustration project by Juan Jareño - 12.11.2016
    • 0
    • 0
    • 86

    La Noche Blanca

    juan_jareno

  • Ser o no ser Espert. Editorial Design, and Graphic Design project by Juan Jareño - 12.11.2016
    • 1
    • 0
    • 79

    Ser o no ser Espert

    juan_jareno

  • Armónico rural. Editorial Design, Graphic Design, and Traditional illustration project by Juan Jareño - 12.06.2016
    • 0
    • 0
    • 95

    Armónico rural

    juan_jareno

  • Noche en el Arqueológico. Editorial Design, and Graphic Design project by Juan Jareño - 12.06.2016
    • 1
    • 0
    • 99

    Noche en el Arqueológico

    juan_jareno

  • Hacia la luz. Hasta la ausencia. Editorial Design, Graphic Design, and Photograph project by Juan Jareño - 12.04.2016
    • Featured
    • 22
    • 0
    • 465

    Hacia la luz. Hasta la ausencia

    juan_jareno

  • Ciclo de programas científicos. Editorial Design, Graphic Design, and Traditional illustration project by Juan Jareño - 12.04.2016
    • 3
    • 0
    • 78

    Ciclo de programas científicos

    juan_jareno

  • ¡Música, maestro!. Editorial Design, Graphic Design, and Traditional illustration project by Juan Jareño - 12.04.2016
    • 1
    • 1
    • 83

    ¡Música, maestro!

    juan_jareno

  • Verano Arqueológico. Editorial Design, and Graphic Design project by Juan Jareño - 12.03.2016
    • 0
    • 0
    • 101

    Verano Arqueológico

    juan_jareno

  • Falstaff, de Giuseppe Verdi. Editorial Design, and Graphic Design project by Juan Jareño - 12.02.2016
    • 3
    • 0
    • 70

    Falstaff, de Giuseppe Verdi

    juan_jareno

  • Música traducida. Editorial Design, Graphic Design, and Traditional illustration project by Juan Jareño - 12.01.2016
    • 5
    • 0
    • 92

    Música traducida

    juan_jareno

  • Ilusiona, festival de magia e ilusionismo. Editorial Design, Graphic Design, and Traditional illustration project by Juan Jareño - 11.30.2016
    • 4
    • 0
    • 91

    Ilusiona, festival de magia e ilusionismo

    juan_jareno

  • Ciclo de cine Imágenes de un éxodo. Editorial Design, and Graphic Design project by Juan Jareño - 11.29.2016
    • 1
    • 0
    • 83

    Ciclo de cine Imágenes de un éxodo

    juan_jareno

  • Conciertos del Auditorio Príncipe Felipe. Editorial Design, Graphic Design, and Music project by Juan Jareño - 11.29.2016
    • Featured
    • 9
    • 0
    • 281

    Conciertos del Auditorio Príncipe Felipe

    juan_jareno

  • Feria del libro infantil y juvenil. Editorial Design, Graphic Design, and Traditional illustration project by Juan Jareño - 11.28.2016
    • 1
    • 0
    • 82

    Feria del libro infantil y juvenil

    juan_jareno

  • Plántate en Asturias. Editorial Design, Graphic Design, and Advertising project by Juan Jareño - 11.28.2016
    • 1
    • 0
    • 89

    Plántate en Asturias

    juan_jareno

  • Justas Literarias. Design, Editorial Design, and Graphic Design project by Juan Jareño - 03.28.2014
    • 0
    • 0
    • 217

    Justas Literarias

    juan_jareno

  • Mujeres en las "primaveras árabes". Design, Editorial Design, and Graphic Design project by Juan Jareño - 03.27.2014
    • 0
    • 0
    • 117

    Mujeres en las "primaveras árabes"

    juan_jareno

  • Batutas de tejer (música). Design, Editorial Design, and Graphic Design project by Juan Jareño - 03.27.2014
    • 1
    • 2
    • 169

    Batutas de tejer (música)

    juan_jareno

  • XXI Concierto Fundación Príncipe de Asturias. Design, Editorial Design, and Graphic Design project by Juan Jareño - 03.27.2014
    • 0
    • 0
    • 135

    XXI Concierto Fundación Príncipe de Asturias

    juan_jareno

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