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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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J N

J N

@jstnt

Barcelona, Spain

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    Diego Bianki Diego Bianki @biankidiego Montevideo, Uruguay
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    2,624
    • Traditional illustration
    • Fine Arts
    • Illustrated logs. Traditional illustration, Editorial Design, Education, Fine Arts, Graphic Design, Character Design, Collage, Audiovisual Production, Sketching, Pencil Drawing, Drawing, Creativit, Concept Art, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Instagram, Filmmaking, Botanical Illustration, Creating with Kids, Sketchbook, Ink Illustration, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Picturebook, Colored Pencil Drawing, and Game Design project by Diego Bianki - 04.13.2022
    • Illustrated logs. Design, Traditional illustration, Character Design, Editorial Design, Education, Fine Arts, Graphic Design, Interactive Design, Painting, Collage, Sketching, Pencil Drawing, Drawing, Concept Art, Portrait Drawing, Realistic Drawing, Artistic Drawing, Sketchbook, Ink Illustration, Editorial Illustration, Gouache Painting, Children's Literature, Picturebook, and Game Design project by Diego Bianki - 04.13.2022
    • Papeles fútiles. Traditional illustration, Editorial Design, Character Design, Advertising, Accessor, Design, Art Direction, Education, Graphic Design, Painting, Collage, Street Art, Drawing, Concept Art, Instagram, Filmmaking, 3D Design, Communication, Creating with Kids, Photomontage, Narrative, and Editorial Illustration project by Diego Bianki - 02.18.2006
    • Abecedario, abrir, bailar, contar y otras palabras importantes.. Traditional illustration, Creating with Kids, Education, Children's Illustration, Gouache Painting, Drawing, Instagram Photograph, and Character Design project by Diego Bianki - 03.13.2015
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    Andrés Ávila Andrés Ávila @andresilustra Diseñador de Identidad de Marca Tulsa, Chile
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    7,748
    • Branding & Identity
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    • Estec | Branding . Br, ing, Identit, and Logo Design project by Andrés Ávila - 12.21.2020
    • Fabricarte®. Br, ing, Identit, Logo Design, and Packaging project by Andrés Ávila - 02.22.2018
    • Pink Mamba®. Br, ing, Identit, and Logo Design project by Andrés Ávila - 02.12.2020
    • Otto Bondi | Branding. Br, ing, Identit, Design, Logo Design, Editorial Design, and Graphic Design project by Andrés Ávila - 12.12.2019
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    Mat Voyce Mat Voyce @matvoyce Graphic & Motion Designer Ukiah, United States
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    22,252
    • Traditional illustration
    • Animation
    • 36 Days of Type 2021. 2D Animation, Animation, Digital Lettering, Graphic Design, Traditional illustration, Lettering, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 04.07.2021
    • February - Type Experiments. 2D Animation, Animation, Digital Lettering, Graphic Design, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 03.02.2021
    • Sept-Oct Type Experiments. 2D Animation, Animation, Digital Lettering, Graphic Design, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 10.30.2020
    • Disney+ Throwbacks . 2D Animation, Animation, Character Animation, Character Design, Graphic Design, Motion Graphics, Social Media, T, pograph, T, pograph, and Design project by Mat Voyce - 05.04.2020
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    Adam G Adam G @trufcreative Los Angeles, United States
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    1,856
    • Design
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    • QORE. Design, Art Direction, Br, ing, Identit, Graphic Design, Web Design, Pattern Design, and Creativit project by Adam G - 10.23.2021
    • HORIZONS OF THE HUMANITIES. Design, Art Direction, Br, ing, Identit, Education, Graphic Design, Pattern Design, and Creativit project by Adam G - 10.23.2021
    • UCHRI. Design, Traditional illustration, Br, ing, Identit, Logo Design, Education, Graphic Design, and Web Design project by Adam G - 10.23.2021
    • ADIDAS ICONS. Design, Graphic Design, Creativit, and Mobile Design project by Adam G - 09.25.2021
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    Jess Wilson Jess Wilson @jswilson1984 London, United Kingdom
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    4,424
    • Web Design
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    • My project in Isometric Map Illustration: Capture a City's Vibrancy course. Traditional illustration, Infographics, Drawing, Digital Illustration, Artistic Drawing, and Digital Painting project by Jess Wilson - 07.02.2021
    • Sign Posts. Traditional illustration, and Screen Printing project by Jess Wilson - 02.12.2021
    • Nike. Advertising, Fashion Design, and Traditional illustration project by Jess Wilson - 02.12.2014
    • Various Editorials for Magazines. Editorial Illustration, and Traditional illustration project by Jess Wilson - 01.12.2011
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    Thomas Rohlfs Thomas Rohlfs @thomasrohlfs Illustrator Amsterdam, Netherlands
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    15,336
    • Traditional illustration
    • Sketching
    • Sketch notes. Character Design, Digital Illustration, Traditional illustration, and Sketchbook project by Thomas Rohlfs - 05.08.2021
    • Chochin. Character Design, Digital Illustration, Traditional illustration, Sketchbook, Sketching, and Tattoo Design project by Thomas Rohlfs - 03.07.2021
    • Inktober 2020. Character Design, Traditional illustration & Ink Illustration project by Thomas Rohlfs - 11.30.2020
    • Sunrise Sundown. Comic, and Digital Illustration project by Thomas Rohlfs - 09.30.2020
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    Vincent Jeannerot Vincent Jeannerot @vincent_jeannerot Lyon, France
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    7,798
    • Traditional illustration
    • Fine Arts
    • Stage et cours à l'étranger. Watercolor Painting, and Botanical Illustration project by Vincent Jeannerot - 09.07.2022
    • Projets d'illustrations botaniques scientifiques. Botanical Illustration, and Watercolor Painting project by Vincent Jeannerot - 09.05.2022
    • Parutions . Botanical Illustration, and Watercolor Painting project by Vincent Jeannerot - 09.05.2022
    • Tattly - Tatouages éphémères - New York. Botanical Illustration, and Watercolor Painting project by Vincent Jeannerot - 09.05.2022
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    Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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    78,743
      • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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      Nicholas Blechman Nicholas Blechman @nicholas_blechman New York, United States
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      5,048
      • Traditional illustration
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      • 100% EVIL. Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
      • Food Chains. Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
      • Food Chains. Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
      • NY Times Op-Ed . Traditional illustration, and Design project by Nicholas Blechman - 10.23.2021
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      Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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      384,761
        • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
        • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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        Hola Lou Hola Lou @holalou Mérida, Mexico
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        6,856
          • Spotify. Digital Illustration, and Digital Painting project by Hola Lou - 09.04.2020
          • Samsung x Complex: Design in Mind. Fine Arts, Acr, and lic Painting project by Hola Lou - 05.31.2021
          • Stella Artois. Painting, and Product Photograph project by Hola Lou - 05.31.2021
          • El Rayo Tequila . Digital Painting, and Traditional illustration project by Hola Lou - 06.05.2020
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          Adrià Molins Adrià Molins @adriamolins Barcelona, Spain
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          628
          • Graphic Design
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          • From impossible to real. Design, and Lettering project by Adrià Molins - 01.14.2022
          • Coral Blanket. Design, Graphic Design, and Traditional illustration project by Adrià Molins - 01.13.2022
          • Pieri design. Design, Graphic Design, Br, ing & Identit project by Adrià Molins - 01.13.2022
          • Bones type. Design, Lettering, and Graphic Design project by Adrià Molins - 01.13.2022
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          Del Hambre Del Hambre @del_hambre Ilustración y Dirección de arte Madrid, Spain
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          2,754
          • Traditional illustration
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          • EL PAÍS OPINION / 2023. Editorial Illustration project by Del Hambre - 01.19.2024
          • UNESCO /  Congreso IberoMAB. Vector Illustration, Br, ing, Identit, and Art Direction project by Del Hambre - 10.30.2023
          • NUESTRO TIEMPO MAGAZINE / Cover and illustrations. Traditional illustration project by Del Hambre - 08.04.2023
          • EL PAÍS SEMANAL / Inteligencias artificiales. Traditional illustration project by Del Hambre - 08.01.2023
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          Martin Lorenz Martin Lorenz @mr_martin_lorenz Identity, Type and Editorial Design Hamburg, Germany
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          3,020
          • Branding & Identity
          • Typography
          • Donut Shop Design. Br, ing, Identit, T, pograph, Design, Logo Design, and Graphic Design project by Martin Lorenz - 03.02.2024
          • Spain, Guest of Honour at the Frankfurt Bookfair 2022, Catalogue. Editorial Design project by Martin Lorenz - 09.01.2022
          • Andscape Typeface. Br, ing & Identit project by Martin Lorenz - 05.25.2022
          • Flexible Visual Systems. Education, Design, Br, ing, Identit, UX / UI, and Motion Graphics project by Martin Lorenz - 11.17.2021
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          Nick Pedersen Nick Pedersen @nick_pedersen Photographer // Digital Artist Salt Lake City, United States
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          26,415
          • Photomontage
          • Digital Photography
          • Paradigm . Collage, Digital Photograph, and Fine Arts project by Nick Pedersen - 04.01.2020
          • Canopy. Collage, Digital Photograph, and Fine Arts project by Nick Pedersen - 04.01.2020
          • Refuge. Collage, Digital Photograph, and Fine Arts project by Nick Pedersen - 04.01.2020
          • Visions. Collage, Digital Photograph, and Fine Arts project by Nick Pedersen - 04.01.2020
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          705,464
          • Matte Painting
          • Concept Art
          • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
          • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
          • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
          • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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          Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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          170,937
          • Design
          • Traditional illustration
          • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
          • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
          • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
          • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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          Brand Brothers Brand Brothers @brand_brothers París, France
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          2,967
          • Design
          • Branding & Identity
          • Kiss. Br, ing & Identit project by Brand Brothers - 07.16.2021
          • Expograph. Br, ing & Identit project by Brand Brothers - 07.16.2021
          • Petty Well. Br, ing & Identit project by Brand Brothers - 07.16.2021
          • Baehl. Br, ing & Identit project by Brand Brothers - 07.16.2021
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          Israel GV Israel GV @israelgevargas Diseñador editorial e ilustrador. Mexico City, Mexico
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          31,331
          • Design
          • Traditional illustration
          • Wired Magazine - Ok, House. Get Smart.. Design, Editorial Design, and Traditional illustration project by Israel GV - 06.01.2017
          • A Short History of the Office. Design, Editorial Design, and Traditional illustration project by Israel GV - 09.15.2018
          • Howler Magazine - What Messi Does for Me. Design, Editorial Design, and Traditional illustration project by Israel GV - 01.15.2019
          • In Touch Magazine - Why Church History Matters. Design, Editorial Design, and Traditional illustration project by Israel GV - 11.15.2018
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          Juanjo López Juanjo López @juanjez Defensa central contundente Madrid, Spain
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          12,706
          • Design
          • Calligraphy
          • Engraver. T, and pograph project by Juanjo López - 11.01.2021
          • Folder. T, and pograph project by Juanjo López - 06.26.2018
          • Black Pack Font. T, and pograph project by Juanjo López - 09.26.2016
          • Numerografía en Yorokobu. T, and pograph project by Juanjo López - 05.10.2016
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          Alejandro Pascalis Alejandro Pascalis @alejandro_pascalis @redmonkeys_mx Santiago de Querétaro, Mexico
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          16,300
            • Hyoko. Br, ing & Identit project by Alejandro Pascalis - 01.20.2020
            • Paruno. Br, ing, Identit & Interior Design project by Alejandro Pascalis - 01.20.2020
            • Varios de identidad. Br, ing, Identit, and Packaging project by Alejandro Pascalis - 01.20.2020
            • Hive. Br, ing & Identit project by Alejandro Pascalis - 06.01.2016
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            Kyoko Takeyama Kyoko Takeyama @kyokotakeyama Public Speaking Coach, Trainer, Speaker Barcelona, Spain
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            12,689
              • My project in Communicate with Confidence: Learn to Give Powerful Speeches course. Br, ing, Identit, Creative Consulting, Communication, Portfolio Development, Stor, and telling project by Kyoko Takeyama - 09.14.2021
              • Talk: Unconsciously Competent. Communication, Stor, telling, and Social Media project by Kyoko Takeyama - 08.29.2021
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              Linus Lohoff Linus Lohoff @linus_lohoff Barcelona, Spain
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              33,769
                • Adobe Creative Cloud Express Teaser. Graphic Design, and Motion Graphics project by Linus Lohoff - 10.20.2025
                • UHN Toronto Hospital Tunnels Beautification. Interior Architecture, Design, Traditional illustration, and Architectural Illustration project by Linus Lohoff - 01.18.2023
                • Chega de Saudade "No more blues". Traditional illustration, T, and pograph project by Linus Lohoff - 03.25.2021
                • Business cards for Art Director & Set Designer Gina Mills Tossas. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 11.10.2018
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                the branding people the branding people @thebrandingpeople Mexico City, Mexico
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                15,478
                  • Xikú. Br, ing & Identit project by the branding people - 09.30.2021
                  • Plump. Br, ing & Identit project by the branding people - 09.30.2021
                  • Flare. Br, ing & Identit project by the branding people - 09.30.2021
                  • Noir. Br, ing & Identit project by the branding people - 09.30.2021
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                  Carlos Cornejo · Secretname Carlos Cornejo · Secretname @carlosrcornejo Naming creator Mérida, Mexico
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                  3,966
                  • Branding & Identity
                  • Creative Consulting
                  • Será Será | Cerámica. Marketing, Design, and Naming project by Carlos Cornejo · Secretname - 03.01.2021
                  • Sin Ti Miento. Naming project by Carlos Cornejo · Secretname - 02.12.2019
                  • Maña Lasaña. Naming project by Carlos Cornejo · Secretname - 03.25.2021
                  • Amétodo. Naming project by Carlos Cornejo · Secretname - 07.05.2020
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                  Chabaski Chabaski @_chabaski_ Ilustradora / Animadora 2D Mexico City, Mexico
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                  12,442
                  • Traditional illustration
                  • Digital Illustration
                  • Marvin. Traditional illustration, and Digital Illustration project by Chabaski - 09.04.2019
                  • Bonita . Comic, Traditional illustration, and Digital Illustration project by Chabaski - 09.04.2019
                  • Retratos. Traditional illustration, and Digital Illustration project by Chabaski - 09.04.2019
                  • La Rutina. Comic, Traditional illustration, and Digital Illustration project by Chabaski - 09.04.2019
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                  Marco Oggian Marco Oggian @marco_oggian_1 A Coruña, Spain
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                  4,117
                  • Design
                  • Branding & Identity
                  • Mi Proyecto del curso: Diseño de identidad visual: geometrías claras y simples. Art Direction, Br, ing, Identit, and Graphic Design project by Marco Oggian - 07.28.2021
                  • Pacific&Co. Collaboration. Traditional illustration, Art Direction, and Photograph project by Marco Oggian - 06.03.2021
                  • Vans Collab.. Traditional illustration, Shoe Design, and Design project by Marco Oggian - 06.03.2021
                  • Follow Festival 2020. Design, Br, ing, Identit, and Art Direction project by Marco Oggian - 06.03.2021
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                  Juan José Ros Juan José Ros @ros_vectors Diseñador gráfico / Ilustrador Madrid, Spain
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                  8,487
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                  • Traditional illustration
                  • Kompuestos - Resultados Semestrales Enero-Junio 2020. Editorial Design project by Juan José Ros - 12.17.2020
                  • Telefónica/Movistar. Character Design, Traditional illustration, Vector Illustration, Design, and Graphic Design project by Juan José Ros - 08.24.2020
                  • Love The 00s. Traditional illustration, and Vector Illustration project by Juan José Ros - 02.01.2019
                  • Mapfre. Traditional illustration, Vector Illustration, Design, and Graphic Design project by Juan José Ros - 04.24.2018
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                  Nicholas Stevenson Nicholas Stevenson @nicholasstevenson Richly textured, atmospheric illustrations. Hereford, United Kingdom
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                  2,792
                  • Traditional illustration
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                  • I Will Always Be Me - First ever Voice Banking Story Book. Traditional illustration, Motion Graphics, and Multimedia project by Nicholas Stevenson - 03.07.2022
                  • My project in Texture Creation for Digital Illustration in Photoshop course. 2D Animation, Digital Illustration, Traditional illustration, and Naturalistic Illustration project by Nicholas Stevenson - 04.07.2021
                  • Wish I Was There. Traditional illustration project by Nicholas Stevenson - 08.14.2020
                  • Runner's World. Traditional illustration project by Nicholas Stevenson - 08.14.2020
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                  Ethan Parry Ethan Parry @ethanparry Barcelona, Spain
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