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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Josette Maranda

Josette Maranda

@josmaranda

Montreal, Canada

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    Laura Dalgaard Laura Dalgaard @lauradalgaard Knitwear design Copenhagen, Denmark
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    • Vermouth sweater and vest. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
    • Knitting patterns. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
    • House of Tomorrow (Graduation project). Arts, and Crafts project by Laura Dalgaard - 11.29.2021
    • Caught in the knit. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
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    Cynthia Irani Cynthia Irani @cynthiairani Montreal, Canada
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    • My project in Floral Cake Design: Craft Edible Art course. Design, DIY, Arts, and Crafts project by Cynthia Irani - 12.26.2021
    • Signature Buttercream Cakes. Design, Arts, and Crafts project by Cynthia Irani - 09.18.2021
    • Swiss Meringue Buttercream Flower Cakes. Design, Arts, and Crafts project by Cynthia Irani - 09.18.2021
    • Botanical painted cakes. Design, Traditional illustration, Arts, Crafts, Painting, Creativit, and Botanical Illustration project by Cynthia Irani - 09.18.2021
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    Studio Nucleo - Piergiorgio Robino Studio Nucleo - Piergiorgio Robino @studionucleo Functional Artists Turin, Italy
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    • Stone Fossil Emerald. Fine Arts, Furniture Design, Making, Interior Design, and Sculpture project by Studio Nucleo - Piergiorgio Robino - 10.26.2020
    • Studio Nucleo – Souvenir of the Last Century. Fine Arts, Furniture Design, Making, Interior Design, and Sculpture project by Studio Nucleo - Piergiorgio Robino - 10.26.2020
    • Studio Nucleo – Wood Fossil (selection). Design, Fine Arts, Furniture Design, Making, and Sculpture project by Studio Nucleo - Piergiorgio Robino - 10.23.2020
    • Presenze Armchair. Design, Fine Arts, Furniture Design, Making, and Sculpture project by Studio Nucleo - Piergiorgio Robino - 10.23.2020
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    A Journal by Annie A Journal by Annie @a_journal_by_annie Artist Glasgow, United Kingdom
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    • January 2022 cover page in my Bullet Journal. Traditional illustration, Drawing, Photograph, Instagram, Digital Design, Floral, and Plant Design project by A Journal by Annie - 01.01.2022
    • My project in Floral Drawings to Illustrate your Bullet Journal course. Lettering, Drawing, Botanical Illustration, H, Lettering, Management, and Productivit project by A Journal by Annie - 02.11.2022
    • 2019 Bullet Journal. Botanical Illustration, Drawing, H, Lettering, Traditional illustration, Lettering, Pencil Drawing, and Realistic Drawing project by A Journal by Annie - 01.18.2021
    • Digital Drawing. Digital Drawing, Botanical Illustration, Drawing, and Vector Illustration project by A Journal by Annie - 09.11.2020
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    Príncipe del Crochet Príncipe del Crochet @principe_del_crochet Tejedor Ovalle, Chile
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    • PINO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
    • ACEBO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
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    Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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    • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
    • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
    • Bird's Garden . Arts, Crafts, Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
    • Patched Garden . Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
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    Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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      • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
      • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
      • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
      • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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      El Pez Enmarcado El Pez Enmarcado @elpezenmarcado Buenos Aires, Argentina
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        • My Course Project: Introduction to Framing. Street Art, Decoration, and Design project by El Pez Enmarcado - 02.14.2020
        • Renovación de color y marcos. Interior Architecture, Street Art & Interior Design project by El Pez Enmarcado - 01.30.2020
        • An Island by Maria Elina Méndez. Street Art, Decoration, Pencil Drawing, and Watercolor Painting project by El Pez Enmarcado - 12.20.2019
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        Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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          • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
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          Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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          • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
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          Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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            • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
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            • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
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            Lantoki Lantoki @lantoki Barcelona, Spain
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            • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
            • Summer 2018 Collection.  project by Lantoki - 03.31.2020
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            • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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            Susana Dominguez Martin Susana Dominguez Martin @susanadominguez Encuadernación artística y de diseño Madrid, Spain
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            • Sin pliegues/Without folds: Ottoman miniature concertina. Arts, and Crafts project by Susana Dominguez Martin - 03.10.2020
            • Acuarela / watercolor showcase. Bookbinding project by Susana Dominguez Martin - 11.08.2020
            • Waste cardboard: triptych showing the origin of the bases of the 'Arboretums'. Bookbinding project by Susana Dominguez Martin - 10.21.2020
            • Sin Pliegues: encuadernación con cartones cosidos. Bookbinding project by Susana Dominguez Martin - 10.21.2020
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            Belen Senra Belen Senra @belensenra Diseño textil con técnicas tradicionales Jakarta, Indonesia
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            • Doble Rainbow. Decoration project by Belen Senra - 08.10.2019
            • Velvet. Decoration project by Belen Senra - 08.10.2019
            • Velvet Collection. Decoration project by Belen Senra - 08.10.2019
            • Private residence in Miami, USA. Decoration project by Belen Senra - 08.10.2019
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            Bugambilo Bugambilo @bugambilo Artista visual Buenos Aires, Argentina
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            • Mi Proyecto del curso: Bluework: cianotipia y bordado. Traditional illustration, Arts, Crafts, Fine Arts, Paper Craft, Printing, Embroider, and DIY project by Bugambilo - 11.25.2021
            • Otoño. Embroider project by Bugambilo - 09.21.2021
            • Bluework bordado y cianotipia. Traditional illustration, Embroider, and Creativit project by Bugambilo - 09.21.2021
            • Serie Sol de agua. Embroider, and Creativit project by Bugambilo - 09.20.2021
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            Estefa González Estefa González @santapazienzia Diseñadora y profesora de crochet Altea, Spain
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            • BIKINI ALBIR A CROCHET. Crochet, Costume Design, Arts, and Crafts project by Estefa González - 07.01.2022
            • PATRÓN SWEATER PETITE SP. Crochet, DIY, and Fashion Design project by Estefa González - 02.25.2022
            • Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Crochet project by Estefa González - 01.10.2022
            • Mochila Vintage SP. Design, Creativit, Crochet, Fiber Arts, Accessor, and Design project by Estefa González - 11.09.2021
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            Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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            288,128
            • Ceramics
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            • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
            • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
            • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
            • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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            Ameskeria Ameskeria @ameskeria Diseño. Fotografía. Especialista en Crochet. Barcelona, Spain
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            • My Course Project: Amigurumi: Clothing, Hair, and Accessory Design. Design, Arts, and Crafts project by Ameskeria - 04.28.2021
            • Crochet and Nature. Design project by Ameskeria - 04.14.2021
            • Jersey Cábala para DMC. Design project by Ameskeria - 04.14.2021
            • Teta de Ganchillo. Design project by Ameskeria - 04.14.2021
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            Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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            151,997
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            • El Jardín del Tiempo. Florecer sin prisa. Embroider, Art Direction, Textile Design, and DIY project by Señorita Lylo - 12.23.2025
            • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
            • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
            • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
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            Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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            • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
            • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
            • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
            • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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            Domestika Domestika @domestika Berkeley, United States
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            • Danielle Kaelle Danielle Kaelle @cherry_jeevan Montreal, Canada
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