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    How to create color palettes with narrative meaning
    Latest blog post

    How to create color palettes with narrative meaning

    Color as language: Palettes with narrative meaning. A color palette with a narrative sense is not just an aesthetically pleasing combination. It is a chromatic selection that responds to an intention, a story and a specific emotion. When color is chosen from the meaning and not from the trend, it stops being decoration and becomes language. Color communicates before form and before text. It can reinforce a message, generate visual coherence and build identity. Therefore, creating a palette with a narrative intention implies asking ourselves what we want the observer to feel, perceive or remember. Color as a storytelling tool. Each color activates cultural, emotional and symbolic associations. Warm tones tend to be associated with energy, closeness or vitality; cool tones with calm, introspection or distance. Intense contrasts can convey tension or dynamism, while soft ranges evoke serenity or nostalgia. Film uses color to place us in an era or to reinforce the emotional arc of a character. Illustration uses it to define atmospheres and audiences. In branding, color builds positioning and differentiation. In photography, it determines the narrative tone of an image. Thinking of color as part of the story allows each chromatic decision to have a purpose and not be simply ornamental.

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Jose Dávila

Jose Dávila

@josedavila2711

Buenos Aires, Argentina

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Jose Dávila

Courses

  • Branding and Identity: Construction and Development of a Brand. Design, Marketing, and Business course by Saffron

    Branding and Identity: Construction and Development of a Brand

    A course by Saffron

    Design, Marketing, and Business

  • Development of a Digital Media Plan. Marketing, and Business course by Foncho Ramírez-Corzo

    Development of a Digital Media Plan

    A course by Foncho Ramírez-Corzo

    Marketing, and Business

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    A list by Jose Dávila

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Projects

  • Mi Proyecto del curso: Cómo elegir tipografías. Graphic Design project by Jose Dávila - 11.08.2018
  •  Ilustra sin miedo. Digital Illustration project by Jose Dávila - 03.21.2019
  • Mi Proyecto del curso: Ilustración para no ilustradores . Traditional illustration project by Jose Dávila - 04.07.2017

Professional listing

  • Jose Dávila – @josedavila2711
    • Design
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    • Traditional illustration
    • Calligraphy
    • Typography
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Joined February 2017
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Recent projects
  • Mi Proyecto del curso: Cómo elegir tipografías. Graphic Design project by Jose Dávila - 11.08.2018

    Mi Proyecto del curso: Cómo elegir tipografías

    josedavila2711

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  •  Ilustra sin miedo. Digital Illustration project by Jose Dávila - 03.21.2019

    Ilustra sin miedo

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    • 2
    • 0
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