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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Jordi Niubó López

Jordi Niubó López

@jordinl93

Lleida, Spain

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  • Mi Proyecto del curso: Dirección de arte digital "Misako". Br, ing, Identit, Web Design, T, pograph, and UX / UI project by Jordi Niubó López - 08.23.2017
    • Course project
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    Mi Proyecto del curso: Dirección de arte digital "Misako"

    jordinl93

  • Dropbox | UI Concept . Br, ing, Identit & Interactive Design project by Jordi Niubó López - 08.10.2017
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    Dropbox | UI Concept

    jordinl93

  • MNA | UI Museum Concept . Br, ing, Identit & Interactive Design project by Jordi Niubó López - 08.10.2017
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    MNA | UI Museum Concept

    jordinl93

  • Zara | Redesign Concept. Web Design project by Jordi Niubó López - 08.10.2017
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    Zara | Redesign Concept

    jordinl93

  • Cardionlive | UI design . Interactive Design project by Jordi Niubó López - 08.10.2017
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    Cardionlive | UI design

    jordinl93

  • Marketchat | UI concept . Interactive Design project by Jordi Niubó López - 08.10.2017
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    Marketchat | UI concept

    jordinl93

  • Ploof | Project Natural Soap . Graphic Design project by Jordi Niubó López - 08.10.2017
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    Ploof | Project Natural Soap

    jordinl93

  • Hostatgeria Vallbona de les Monges | Branding. Graphic Design project by Jordi Niubó López - 08.10.2017
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    Hostatgeria Vallbona de les Monges | Branding

    jordinl93

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