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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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JonaThan Perez Ortiz

JonaThan Perez Ortiz

@jonathan1993

Diseñador

Saratoga, Ecuador

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    Caralarga Caralarga @caralarga_mx Santiago de Querétaro, Mexico
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    17,197
    • Design
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    • Mayan Night. Jewelr, and Design project by Caralarga - 10.10.2018
    • Nordstrom. Sewing, and Fashion Design project by Caralarga - 09.10.2018
    • Meshicana FW18. Jewelr, and Design project by Caralarga - 02.02.2018
    • Brujas. Jewelr, and Design project by Caralarga - 01.01.2017
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    Agave (Micaela Suide) Agave (Micaela Suide) @mikasuide Diseñadora de indumentaria y textil Buenos Aires, Argentina
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    • Concept Art
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    • AGAVE Institucional. Design project by Agave (Micaela Suide) - 01.24.2022
    • GOLDFISH. Design, Painting, Product Design, and Shoe Design project by Agave (Micaela Suide) - 01.24.2022
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    Atsushi Futatsuya Atsushi Futatsuya @sashikostory Sashiko Artisan Lewisburg, United States
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    • My project for course: Introduction to Japanese Sashiko Stitching. Embroider, Fiber Arts, DIY, Upc, cling, and Textile Design project by Atsushi Futatsuya - 05.15.2023
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    Estefa González Estefa González @santapazienzia Diseñadora y profesora de crochet Altea, Spain
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    • BIKINI ALBIR A CROCHET. Crochet, Costume Design, Arts, and Crafts project by Estefa González - 07.01.2022
    • PATRÓN SWEATER PETITE SP. Crochet, DIY, and Fashion Design project by Estefa González - 02.25.2022
    • Mi Proyecto del curso: Crochet: diseña prendas y patrones con tejido circular. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Crochet project by Estefa González - 01.10.2022
    • Mochila Vintage SP. Design, Creativit, Crochet, Fiber Arts, Accessor, and Design project by Estefa González - 11.09.2021
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    Emily Peacock Emily Peacock @emilyp Bournemouth, United Kingdom
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    • Oscar Wilde needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
    • Virginia Woolf needlepoint. Arts, and Crafts project by Emily Peacock - 02.24.2021
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    • Circus letter cross stitch. Arts, and Crafts project by Emily Peacock - 02.24.2021
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    Claire de Waard Claire de Waard @claire_de_waard London, United Kingdom
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    3,241
    • Arts & Crafts
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    • Embroidered beetles. Arts, Crafts, Embroider, Accessor, Design, Jewelr, and Design project by Claire de Waard - 06.27.2022
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    • Cut-out 'lace' top. Embroider, Arts, and Crafts project by Claire de Waard - 06.27.2022
    • Lace top with beaded brush strokes.. Arts, Crafts, Embroider, and Sewing project by Claire de Waard - 06.20.2022
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    Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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    187,310
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    • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
    • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
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    Ignacia Jullian Ignacia Jullian @ignaciajullianb Tulsa, Chile
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    17,853
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    • Mi proyecto del curso: Bordado freestyle sobre tul para principiantes. Accessor, Design, Embroider, Botanical Illustration, and Textile Design project by Ignacia Jullian - 08.11.2022
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    Aaron Walls Aaron Walls @aaronwalls Fotógrafo Retratista Mexico City, Mexico
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    1,833
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    • Mi Proyecto del curso: Retrato de tendencia para Instagram. Portrait Photograph, Instagram, Instagram Photograph, Lifest, and le Photograph project by Aaron Walls - 04.02.2021
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    • VSCO C8 - Sample image.. Portrait Photograph project by Aaron Walls - 07.15.2017
    • Rear flash ports.. Fine-Art Photograph, and Portrait Photograph project by Aaron Walls - 02.11.2020
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    Antonio Garci Antonio Garci @antoniogarci Madrid, Spain
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    • Colored lights. Fine-Art Photograph project by Antonio Garci - 06.27.2020
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    Nobody Studio Nobody Studio @thenobodyphotography Mexico City, Mexico
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    MAIRO ARDE MAIRO ARDE @mairoarde Fashion Photographer Tulsa, Chile
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    Angela Garcia Angela Garcia @angelagarciaphotography Tel Aviv-Yafo, Israel
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    • Fashion Campaign in DUBAI . Fashion Design project by Angela Garcia - 11.17.2022
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    VIRIDIANA VIRIDIANA @viridianaf Mexico City, Mexico
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    • FEARLESS. Editorial Design, Photograph, and Fashion Photograph project by VIRIDIANA - 03.12.2020
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    Javier Falcón Javier Falcón @rjfalcon Fotógrafo y Director audiovisual especializado en retrato, documental y moda Lima District, Peru
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    11,802
      • Susana Vaca for Vogue Mexico. Lighting Design, Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Javier Falcón - 01.07.2021
      • Proyecto del Curso. Digital Photograph, Photograph, Studio Photograph, Fashion Photograph, Interior Photograph, Commercial Photograph, Photographic Lighting, and Photo Retouching project by Javier Falcón - 02.05.2020
      • Fotografía de piel y maquillaje. Studio Photograph project by Javier Falcón - 12.03.2019
      • Portraits. Portrait Photograph, Photographic Composition, Photograph, Film Photograph, Studio Photograph, Fashion Photograph, Digital Photograph, Outdoor Photograph, Interior Photograph, and Commercial Photograph project by Javier Falcón - 11.29.2019
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      Jandi Gardiazabal Jandi Gardiazabal @jandi_gardiazabal Diseñadora de Tejidos Tulsa, Chile
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      14,160
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      • Sweater Sandías Jacquard. Design, Fiber Arts, Fashion Design, and Costume Design project by Jandi Gardiazabal - 10.05.2021
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      Pe Saldías Pe Saldías @pesaldias Publicista, Director Creativo Tulsa, Chile
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      4,431
      • Design
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      • Amulette Skin Launch / Production and Creative Direction . Fashion Photograph, Commercial Photograph, Marketing, Content Marketing, and Advertising project by Pe Saldías - 01.01.2020
      • Fashion Film and Fibers Campaign. Fashion Design, and Fashion Photograph project by Pe Saldías - 10.15.2017
      • Proyectos Editoriales Revista Detalle . Fashion Photograph project by Pe Saldías - 02.15.2017
      •  Campaña Marvel x The Remix .  project by Pe Saldías - 02.12.2019
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      Genaro Rivas Genaro Rivas @genaro_rivas Diseño de Modas Lima, Peru
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      1,062
      • Design
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      • EMPRENDIMIENTO SOCIAL: HOPE KNITTERS. Fiber Arts, Design, Accessor, Design, Fashion Design, Arts, and Crafts project by Genaro Rivas - 05.21.2021
      • Chaqueta que carga la bateria del Celular con Energia Solar. Design, Accessor, Design, and Fashion Design project by Genaro Rivas - 10.21.2017
      • LA NACIONAL | COLECCIÓN SS21. Design, and Fashion Design project by Genaro Rivas - 06.17.2021
      • BOLSO HECHO EN RPET PARA COCA COLA. Design, Accessor, Design, and Fashion Design project by Genaro Rivas - 12.07.2020
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      Mercedes Salazar Mercedes Salazar @mercedessalazar Bogota, Colombia
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      9,227
      • Arts & Crafts
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      • Mis Creaciones. Design project by Mercedes Salazar - 02.11.2021
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      Laura Carmona (Susimiu) Laura Carmona (Susimiu) @susimiu Diseñadora Córdoba, Spain
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      26,248
      • Crochet
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      • Proyecto de Curso en Versión Veggie Wool. Arts, and Crafts project by Laura Carmona (Susimiu) - 11.17.2022
      • My course project: Crochet garments full of color and texture. Fashion Design, Fiber Arts, Crochet, and Textile Design project by Laura Carmona (Susimiu) - 09.20.2022
      • Jersey Amigo Fiel. Arts, Crafts, Crochet, and Knitting project by Laura Carmona (Susimiu) - 07.04.2022
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      Amy Isles Freeman Amy Isles Freeman @amyislesfreeman Brighton, United Kingdom
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      4,696
      • Traditional illustration
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      • My project for course: Introduction to Hand-Painting on Clothing. Arts, Crafts, Painting, DIY, Upc, cling, and Textile Design project by Amy Isles Freeman - 07.14.2022
      • Ragyard x Amy Isles Freeman. Traditional illustration, Textile Design, and Painting project by Amy Isles Freeman - 03.28.2022
      • Himal Mural . Street Art, and Traditional illustration project by Amy Isles Freeman - 03.28.2022
      • Tender Riso Print. Design, Traditional illustration, and Drawing project by Amy Isles Freeman - 03.28.2022
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      Betto García Betto García @betto_garcia Valencia, Spain
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      12,661
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      • Celebrities by Betto García. Design, Arts, Crafts, and Fashion Design project by Betto García - 08.23.2021
      • La rapera Cardi B por Betto García. Design, Arts, and Crafts project by Betto García - 08.23.2021
      • El viral look de Gala Gonzalez . Design, Costume Design, Arts, and Crafts project by Betto García - 08.23.2021
      • Sombreros para la gira latinoamericana de La Mala Rodriguez . Design, Costume Design, Arts, Crafts, Sewing, and Music project by Betto García - 08.23.2021
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      Binge Knitting Binge Knitting @bingeknitting San Pedro Garza García, Mexico
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      15,399
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      • Modern Ethnicity - Home Collection. Arts, Crafts, Embroider, Creativit, and Decoration project by Binge Knitting - 03.26.2019
      • Winter Retreat. Arts, Crafts, Creativit, Design, Fashion Design, and Fashion Photograph project by Binge Knitting - 02.14.2019
      • Cuba Campaign. Arts, Crafts, Creativit, Design, Fashion Design, and Fashion Photograph project by Binge Knitting - 02.12.2019
      • Eco Clutches. Arts, Crafts, Creativit, and Design project by Binge Knitting - 02.12.2019
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      Marie Castro Marie Castro @marie_castro Criadora de conteúdo DIY, Artesã e co-founder no Moira App São Paulo, Brazil
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      22,389
      • Fashion Design
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      • Adaptação do projeto final do meu curso . Arts, and Crafts project by Marie Castro - 02.15.2022
      • My Course's Final Project . Arts, Crafts, Costume Design, and Crochet project by Marie Castro - 02.02.2022
      • Crochet top. Crochet, Arts, and Crafts project by Marie Castro - 01.26.2022
      • Blusa Pipoca. Crochet project by Marie Castro - 04.17.2021
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      Ronaldo Fraga Ronaldo Fraga @ronaldofragadesign Estilista de formação, com conhecida atuação nas areas de direçao de arte, figurino e design. Belo Horizonte, Brazil
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      5,072
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        Elo (Saturno Rosa) Elo (Saturno Rosa) @e___l___o Bordadora, orfebre y diseñadora San José, Costa Rica
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        3,249
        • Jewelry Design
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        • Maca girl. Embroider, Traditional illustration, and Design project by Elo (Saturno Rosa) - 03.02.2022
        • Jade. Design, Traditional illustration, and Embroider project by Elo (Saturno Rosa) - 03.02.2022
        • Amelia. Embroider, Traditional illustration, and Design project by Elo (Saturno Rosa) - 03.02.2022
        • Mi Proyecto del curso: Retratos bordados sobre tul. Embroider, Portrait Drawing, and DIY project by Elo (Saturno Rosa) - 03.02.2022
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        Laura Dalgaard Laura Dalgaard @lauradalgaard Knitwear design Copenhagen, Denmark
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        11,711
        • Design
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        • Vermouth sweater and vest. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
        • Knitting patterns. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
        • House of Tomorrow (Graduation project). Arts, and Crafts project by Laura Dalgaard - 11.29.2021
        • Caught in the knit. Arts, and Crafts project by Laura Dalgaard - 11.29.2021
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        Príncipe del Crochet Príncipe del Crochet @principe_del_crochet Tejedor Ovalle, Chile
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        103,544
        • Character Design
        • Fiber Arts
        • PINO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
        • ACEBO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
        • AMANITA. Fiber Arts project by Príncipe del Crochet - 01.14.2021
        • PENNYWISE . Fiber Arts project by Príncipe del Crochet - 01.13.2021
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        Alelí Deco Crochet Alelí Deco Crochet @alelidecocrochet Totoras, Argentina
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        42,918
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        • Mi Proyecto del curso: Crochet: diseña y teje prendas de estilo romántico. Fashion Design, Fiber Arts, DIY, and Crochet project by Alelí Deco Crochet - 11.26.2021
        • Chaleco Malva. Design, and Crochet project by Alelí Deco Crochet - 06.28.2021
        • Mochila Magnolia. Design, and Fiber Arts project by Alelí Deco Crochet - 06.28.2021
        • Tapiz nórdico a crochet. Design, and Decoration project by Alelí Deco Crochet - 06.28.2021
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        Flor Samoilenco Flor Samoilenco @florsamoilenco Artista Textil Barcelona, Spain
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        8,076
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        • Tapiz Peeking Moon. Arts, Crafts, Crochet, DIY, and Fiber Arts project by Flor Samoilenco - 02.11.2021
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        • Proyecto Final del curso: Tapiz Abstract. Crochet, and DIY project by Flor Samoilenco - 02.03.2021
        • Tapiz Peaks. Decoration, Design, and Fiber Arts project by Flor Samoilenco - 07.09.2020
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