Joao Varela

Born in a small Portuguese town in the early 90’s. Apparently, the town was
too small for him. First moved to the capital Lisbon, then to the exciting
Barcelona.
Creative, dynamic, strategist and proactive. Loves as much the energy of the
guitar rifles of Jimi Hendrix as the smooth sax of Stan Getz.
Gets as excited to travel to the tropics to surf as when the ball is played by
Lionel Messi.
Experienced on the Sports and Fashion Industry delivering business goals in
different areas as Marketing, Strategy, Sponsorship and Communication.
Believes on driving businesses through the power of Branding and through the
creation of meaningful and unique connections with consumers and third
parties.
Passionate about the energy of the youth and the wisdom of the maturity.