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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Javier Rodrigo Baez Quintero

Javier Rodrigo Baez Quintero

@jbaez

Diseñador Grafico

Bogota, Colombia

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    Ehab Alhariri Ehab Alhariri @archihab Dubai, United Arab Emirates
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    22,873
    • Design
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    • The Windowless Villa. Architecture, and Design project by Ehab Alhariri - 06.21.2022
    • Pine Acres Forest House. Architecture, and Digital Architecture project by Ehab Alhariri - 09.30.2021
    • Floating Beach House. Architecture, and Architectural Illustration project by Ehab Alhariri - 09.30.2021
    • Elevated Mountain House. Architecture, Interior Architecture, and 3D Modeling project by Ehab Alhariri - 06.20.2021
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    Pablo Stanley Pablo Stanley @pablostanley Mexico City, Mexico
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      • Humaaans. Traditional illustration, UX / UI, and Web Design project by Pablo Stanley - 09.15.2021
      • Avataaars. Design, UX / UI, and Traditional illustration project by Pablo Stanley - 09.14.2021
      • Blush. UX / UI, and Design project by Pablo Stanley - 05.10.2020
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      Mario Ferrer Mario Ferrer @marioferrer Barcelona, Spain
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      13,396
      • Design
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      • Bubble Witch 3 - Pre-reg. UX / UI project by Mario Ferrer - 09.21.2020
      • King Accounts. UX / UI project by Mario Ferrer - 09.21.2020
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      Óscar SP (Elastic Heads) Óscar SP (Elastic Heads) @oscarsp Diseñador de producto digital Madrid, Spain
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      19,244
      • Design
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      • Rediseño web Metrovacesa. UX / UI project by Óscar SP (Elastic Heads) - 09.02.2020
      • Tokio School. UX / UI project by Óscar SP (Elastic Heads) - 09.02.2020
      • Rediseño Mirada.tv. UX / UI project by Óscar SP (Elastic Heads) - 06.18.2019
      • Rediseño WebApp RiegaT. UX / UI project by Óscar SP (Elastic Heads) - 09.01.2019
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      Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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      • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
      • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
      • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
      • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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      Diga33! Diga33! @diga33digital Madrid, Spain
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      17,407
      • Branding & Identity
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      • Branding. Br, ing & Identit project by Diga33! - 06.18.2017
      • Chat soporte Simyo. UX / UI project by Diga33! - 06.18.2017
      • APM Asociación de la Prensa de Madrid. Web Development, Web Design, and UX / UI project by Diga33! - 06.18.2017
      • Velilla Confección B2B Ecomm. Web Design, and UX / UI project by Diga33! - 06.18.2017
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      23 Design 23 Design @23design Mexico City, Mexico
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      3,648
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      • Vinario: Designing a platform to learn more about wines. Br, ing, Identit, and Product Design project by 23 Design - 04.12.2017
      • Instafit: Cómo mejoramos la experiencia de una app para ponerse en forma Nuevo proyecto. Product Design, and UX / UI project by 23 Design - 04.12.2016
      • Weex: Cómo diseñamos la nueva cara de la industria de la telefonía móvil. Product Design project by 23 Design - 04.12.2019
      • Pictoline: How to design news for the age of immediacy. Product Design project by 23 Design - 04.12.2015
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      Christian Vizcarra Christian Vizcarra @christvizcarra Senior Product Designer Lima District, Peru
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      48,496
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      • UI Design Collection 5. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
      • UI Design Collection 4. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
      • UI Design Collection 3. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
      • UI Design Collection 2. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
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      Luis Arizaga Luis Arizaga @arizaga Character artist Montreal, Canada
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      36,598
      • 3D
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      • Aardman Nestle Commercial. Advertising, Film, Video, TV, 3D, Animation, Character Design, Film, Video, Character Animation, 3D Animation, 3D Modeling, Stor, telling, and 3D Character Design project by Luis Arizaga - 03.01.2021
      • "Hank" personaje de Paw Patrol The Mighty Movie. Animation, Character Design, Film, Sculpture, 3D Animation, 3D Modeling, and 3D Character Design project by Luis Arizaga - 10.19.2015
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      • Head Expression. 3D, Animation, 3D Animation, Character Animation, Character Design, 3D Character Design, and Sculpture project by Luis Arizaga - 09.13.2018
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      Francisco Cabezas Francisco Cabezas @francisco_cabezas Diseñador 3D generalista & Diseñador gráfico Granada, Spain
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      49,491
      • 3D
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      • BOSE // SoundLink II. 3D, Br, ing, Identit, Concept Art, Art Direction, Product Design, Product Photograph, 3D Modeling, Packaging, and Advertising project by Francisco Cabezas - 03.21.2019
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      400,667
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      Daniel Torres Burriel Daniel Torres Burriel @torresburriel Consultor de usabilidad Zaragoza, Spain
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      • UX / UI
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      Adrián Somoza Adrián Somoza @adriansomoza Profesor de Diseño Digital @Bont Buenos Aires, Argentina
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      10,211
      • Design
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      • Weekend. Digital Design, Web Design, and UX / UI project by Adrián Somoza - 10.26.2020
      • Digital Art Direction. Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.17.2017
      • Agata Bielen (freebie). Art Direction, Graphic Design, Interactive Design, and Web Design project by Adrián Somoza - 08.08.2017
      • Golden Ratio Grid (freebie). Interactive Design, Web Design, and Graphic Design project by Adrián Somoza - 08.08.2017
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      Javier Cuello Javier Cuello @javiercuello Product Designer London, United Kingdom
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        • Telefónica I+D. Interactive Design, Web Design, and UX / UI project by Javier Cuello - 12.27.2015
        • Diseñando apps para móviles. Design, Editorial Design, Interactive Design, Education, and UX / UI project by Javier Cuello - 12.27.2015
        • Yahoo! Reporter. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
        • Zara. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
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        Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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        74,809
        • Traditional illustration
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        • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
        • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
        • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
        • Warrior's Heart. Animation, and Web Design project by Arturo Servín - 09.05.2017
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        Phrame Phrame @phrame Creamos imágenes de espacios no construídos Barcelona, Spain
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        20,416
        • Photography
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        • Nou Camp Nou - Estadio del F.C. Barcelona. 3D, Architecture, Interior Architecture, Photograph, Infographics, Photograph, and Post-production project by Phrame - 08.31.2015
        • Bloque Residencial en Manhattan, New York. 3D, Architecture, Design, Photograph, Infographics, Photograph, and Post-production project by Phrame - 03.09.2015
        • Piscinas Publicas Roca Gallery en Barcelona. 3D, Architecture, Interior Architecture, Design, Photograph, Infographics, Photograph, and Post-production project by Phrame - 10.06.2016
        • Residencia de estudiantes en Tarragona. 3D, Architecture, Interior Architecture, Photograph, Photograph, and Post-production project by Phrame - 10.31.2015
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      3. Design in Bogota, Colombia
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