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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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jamieroo2u

jamieroo2u

@jamieroo2u

Naples, United States

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  • Watercolor Illustration: Painting Realistic Wildlife. Illustration course by Ella Sienna

    Watercolor Illustration: Painting Realistic Wildlife

    A course by Ella Sienna

    Illustration

  • Colorful Digital Illustration in Procreate. Illustration course by Bett Norris

    Colorful Digital Illustration in Procreate

    A course by Bett Norris

    Illustration

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Joined March 2023
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