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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Jaime G.

Jaime G.

@jaimegiraldo2006

Bogota, Colombia

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    Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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    66,109
    • Design
    • Creative Consulting
    • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
    • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
    • Bird's Garden . Arts, Crafts, Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
    • Patched Garden . Fine Arts, Embroider, Design, and Fashion Design project by Ana María Restrepo - 04.04.2020
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    Venturia Animation Studios Venturia Animation Studios @venturia_animation Bogota, Colombia
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    19,486
    • Traditional illustration
    • Fine Arts
    • Alpina es mi yogurt I Video Musical. Animation, 2D Animation, Film, Video, and TV project by Venturia Animation Studios - 12.10.2019
    • Distinguished Dinosaurs | IP for Movie/TV Series. Animation, 2D Animation, and Character Animation project by Venturia Animation Studios - 12.10.2019
    • Don Quixote of the Milky Way | Don Quixote in Space (Venturia's Original Series). Animation, 2D Animation, Character Animation, Film, Video, and TV project by Venturia Animation Studios - 12.10.2019
    • Waldo's Dream | Sequence for a Feature | Director's cut. Animation, 2D Animation, Character Animation, Film, Video, TV, Pencil Drawing, Music, and Filmmaking project by Venturia Animation Studios - 12.10.2019
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    Catalina Vásquez Catalina Vásquez @kathiuska Medellín, Colombia
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    46,274
    • Design
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    • Ilustración de moda. Traditional illustration project by Catalina Vásquez - 09.16.2018
    • Día de las velitas. Animation, and Traditional illustration project by Catalina Vásquez - 12.16.2018
    • Innovation box. Traditional illustration project by Catalina Vásquez - 04.16.2018
    • México cuenta. Traditional illustration project by Catalina Vásquez - 09.16.2019
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    Ancestral Ancestral @ancestral_co Medellín, Colombia
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    59,030
    • Design
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    • Bastones SIKUANI. Arts, Crafts, Interior Design, Embroider, Sewing, Interior Decoration, Fiber Arts, DIY, Macramé, and Weaving project by Ancestral - 03.31.2020
    • Serie: SIKUANI. Arts, Crafts, Fine Arts, Textile Design, Creativit, Fiber Arts, Weaving, Macramé, and Decoration project by Ancestral - 04.06.2022
    • Series: Ancestral Dawn. Arts, and Crafts project by Ancestral - 03.31.2020
    • Azul Selva. Arts, and Crafts project by Ancestral - 10.17.2019
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    JORGE LEWIS JORGE LEWIS @jorgelewissi Artista, ilustrador y dibujante ante todo. Bogota, Colombia
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    16,345
    • Fine Arts
    • Traditional illustration
    • SERIGRAFÍA ZOOTIKA. Traditional illustration, and Fine Arts project by JORGE LEWIS - 07.23.2023
    • Exposición "Al Muro". Intervenciones murales en Casa Jauría. Con el artista Julián de Narvaez.. Street Art, Decoration, Traditional illustration, and Painting project by JORGE LEWIS - 04.08.2020
    • Fish-beast on bank. Fine Arts, Pencil Drawing & Interior Design project by JORGE LEWIS - 03.26.2020
    • TOTEM DOMESTIKA. Collage, Drawing, and Traditional illustration project by JORGE LEWIS - 02.04.2020
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    José Rosero José Rosero @rosero Bogota, Colombia
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    29,169
    • Design
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    • DETONATORS / paints. Acr, and lic Painting project by José Rosero - 07.25.2020
    • Metonymy / animation. Animation project by José Rosero - 07.25.2020
    • ILUSTRACIONES // 2do llamado. Traditional illustration project by José Rosero - 07.25.2020
    • Palacios de la memoria - pinturas. Acr, and lic Painting project by José Rosero - 07.25.2020
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    ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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    235,873
    • Fine Arts
    • Sketching
    • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
    • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
    • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
    • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
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    Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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    44,307
    • Design
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    • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
    • - Little waters -. Photograph, Fine-Art Photograph, Digital Photograph, and Photographic Lighting project by Espacio Crudo - 04.04.2019
    • VEGAN - Impossible bouquet - . Creativit, Photograph, Fine-Art Photograph, Product Photograph, and Photographic Lighting project by Espacio Crudo - 04.01.2019
    • Lack of Juete. Fine-Art Photograph, Product Photograph, and Portrait Photograph project by Espacio Crudo - 04.01.2019
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    Carolina Ortega Carolina Ortega @carolinaorteg diseñadora industrial y textil Bogota, Colombia
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    27,646
    • Design
    • Industrial Design
    • Banca . Arts, Crafts, Furniture Design, and Making project by Carolina Ortega - 09.24.2019
    • Banca Paraíso. Arts, Crafts, Furniture Design, Making & Industrial Design project by Carolina Ortega - 09.24.2019
    • Las Pats. Arts, Crafts, Furniture Design, Making & Industrial Design project by Carolina Ortega - 09.24.2019
    • Silla Memo. Arts, Crafts, Furniture Design, Making & Industrial Design project by Carolina Ortega - 09.24.2019
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    Paula Bossio Paula Bossio @paulabossio Diseñadora, Ilustradora, autora y docente Bogota, Colombia
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    58,689
    • Film
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    • De adentro hacia afuera. Editorial Design, and Traditional illustration project by Paula Bossio - 09.01.2018
    • The Band's Visit/Silent Microstory. Editorial Design, Traditional illustration, and Children's Illustration project by Paula Bossio - 06.01.2017
    • El lápiz/ Libro silente FCE. Creativit, Editorial Design, Traditional illustration, and Children's Illustration project by Paula Bossio - 08.01.2010
    • Jardín de Lana/ Microrelato silente. Traditional illustration, and Children's Illustration project by Paula Bossio - 04.01.2016
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    Julian Ardila Julian Ardila @julianardila Bogota, Colombia
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    13,448
    • Design
    • Traditional illustration
    • Carnival. Digital Illustration project by Julian Ardila - 12.20.2015
    • Empresarios del Andén. Digital Illustration project by Julian Ardila - 02.17.2014
    • Stickers Facebook. Digital Illustration project by Julian Ardila - 11.24.2013
    • Jack of Hearts. Digital Illustration project by Julian Ardila - 06.04.2015
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    Juan Villamil Juan Villamil @juansinmiedo Ilustrador Bogota, Colombia
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    38,294
    • Street Art
    • Printing
    • Vectorama vol.2. Digital Architecture, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.23.2019
    • Poster Collection. Poster Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
    • Vectorama. Traditional illustration, Digital Illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
    • Bacánika Visual Hall . Set Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
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    Ana Blooms Ana Blooms @anablooms Ilustradora y diseñadora textil Bogota, Colombia
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    50,062
    • Pattern Design
    • Traditional illustration
    • Guayacán - Nebula. Design, Interior Design, Traditional illustration, Botanical Illustration, and Pattern Design project by Ana Blooms - 12.12.2020
    • Evergreen - Bark Collection. Design, Accessor, Design, Traditional illustration, and Pattern Design project by Ana Blooms - 12.12.2020
    • Ecosystem - Intl.Campaign. Accessor, Design, Fashion Design, Photograph, Fashion Photograph, Traditional illustration, and Pattern Design project by Ana Blooms - 10.15.2020
    • Ecosystem-Outerwear. Fashion Design, Editorial Design, Fashion Photograph, Traditional illustration, and Pattern Design project by Ana Blooms - 10.15.2020
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    Alejandro Herrada González Alejandro Herrada González @alejandroherrada Cali, Colombia
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    24,319
    • Design
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    • Hatsu Tés Botellas. 3D, Product Design, Product Photograph, and Audiovisual Production project by Alejandro Herrada González - 02.06.2019
    • Hatsu Black Jugle. 3D, Product Design, and Set Design project by Alejandro Herrada González - 02.06.2019
    • Bishop - Mortar & Pestle. 3D, Architecture, Arts, Crafts, Product Design, Editorial Design, Set Design, and Product Photograph project by Alejandro Herrada González - 02.06.2019
    • Neon Glasses. 3D, Br, ing, Identit, Art Direction, Photograph, Post-production, and 3D Animation project by Alejandro Herrada González - 01.15.2019
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    German Gonzalez Ramirez German Gonzalez Ramirez @germangonzalez Diseñador Gráfico e Ilustrador Medellín, Colombia
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    26,193
    • Editorial Design
    • Graphic Design
    • Portraits and Studies Vol. 02. Digital Illustration project by German Gonzalez Ramirez - 05.20.2024
    • Nestlé: Global Families Campaign Illustrations. Digital Illustration, Character Design, and Spatial Design project by German Gonzalez Ramirez - 04.11.2024
    • Postcard for El Zorro & La Gitana. Traditional illustration, and Character Design project by German Gonzalez Ramirez - 05.31.2022
    • Illustrations for a Summer Camp campaing. Traditional illustration, and Character Design project by German Gonzalez Ramirez - 05.09.2022
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    Guacala Studio Guacala Studio @guacalastudio diseñador gráfico Cali, Colombia
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    42,056
    • Design
    • Character Design
    • GUACALA COLLECTION 15. Traditional illustration, Character Design, Digital Illustration, Concept Art, and Digital Design project by Guacala Studio - 01.31.2024
    • GUACALA SKATEBOARDS // MEXICO . Character Design, Digital Illustration, and Product Design project by Guacala Studio - 10.13.2023
    • GUACALA COLLECTION 14. Traditional illustration, Character Design, Graphic Design, Vector Illustration, and Editorial Illustration project by Guacala Studio - 08.21.2023
    • Guacala Collection  No. 13. Traditional illustration, Character Design, and Digital Illustration project by Guacala Studio - 10.06.2022
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    Edgar Rozo Edgar Rozo @edgar_rozo dibujante e ilustrador digital!! Bogota, Colombia
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    27,380
    • 3D
    • Animation
    • Halloween classics. Traditional illustration, Digital Illustration, and Engraving project by Edgar Rozo - 10.31.2022
    • Six fanarts. Design, Poster Design, and Traditional illustration project by Edgar Rozo - 12.24.2020
    • Magazine football. Digital Drawing, Design, and Traditional illustration project by Edgar Rozo - 10.26.2020
    • Soccer legends. Portrait Drawing, Design, Character Design, and Traditional illustration project by Edgar Rozo - 04.04.2020
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    David Espinosa David Espinosa @david_espinosa Diseñador Gráfico Bucaramanga, Colombia
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    49,880
    • Branding & Identity
    • 3D
    • Face Logos. Traditional illustration, Br, ing, Identit, and Graphic Design project by David Espinosa - 08.09.2021
    • Vioty Ice Cream . Br, ing, Identit, Packaging, 3D Design, and Graphic Design project by David Espinosa - 06.28.2021
    • HÉBANO - BUSINESS CARD  . 3D, Br, ing, Identit, and Design project by David Espinosa - 04.23.2021
    • VIKOBA - BUSINESS CARD. Br, ing & Identit project by David Espinosa - 12.01.2020
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    Puño Puño @puno Medellín, Colombia
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    859,175
    • Traditional illustration
    • Photography
    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Domestika Domestika @domestika Berkeley, United States
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    2,183,633
    • Nubia Rincon Nubia Rincon @numerin Bogota, Colombia
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      1
      • Design
      • Branding & Identity
    • Ricardo Cruz Ricardo Cruz @cruz_0707 Bogota, Colombia
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      1
      • Guillermo Cortes Guillermo Cortes @gcortes_j1991 Groom artist & 3D generalist Bogota, Colombia
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        26
        • 3D
        • Concept Art
        • Fantasy Lion. 3D, and Character Design project by Guillermo Cortes - 07.13.2022
        • Mi Proyecto del curso: Concept art avanzado para producciones de ciencia ficción. Concept Art project by Guillermo Cortes - 04.21.2020
        • PIXEL . 3D, Concept Art, and 3D Character Design project by Guillermo Cortes - 11.13.2018
        • Mi Proyecto del curso: Integración de elementos 3D mediante técnicas de VFX. 3D, 3D Animation, and Concept Art project by Guillermo Cortes - 11.13.2018
      1. Creatives
      2. Bogota, Colombia
      3. Design in Bogota, Colombia
      4. Jaime G.

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