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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Henry Ots

Henry Ots

@henryots

Zaragoza, Spain

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    HUMAN HUMAN @human_ Mexico City, Mexico
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    64,070
    • Design
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    • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
    • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
    • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
    • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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    Joaquín Lluis Joaquín Lluis @joaquinlluis Berlin, Germany
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      • Lorem ipsum 2. Design, Graphic Design, and Fashion Design project by Joaquín Lluis - 07.18.2022
      • Tuki.. Design, Graphic Design, and Fashion Design project by Joaquín Lluis - 07.18.2022
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      • Fingi demencia.. Design, Graphic Design, and Fashion Design project by Joaquín Lluis - 07.18.2022
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      Paul Brown Paul Brown @menokillah3d Generalista 3D Naucalpan de Juárez, Mexico
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      • Filtro AR - Navidad Huawei. 3D Modeling project by Paul Brown - 12.08.2018
      • #36DaysOfType 2019. 3D Modeling project by Paul Brown - 04.28.2019
      • Android - Personaje. 3D Character Design project by Paul Brown - 12.11.2011
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
      • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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      Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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      • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
      • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
      • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
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      Néstor Tejero Bermejo Néstor Tejero Bermejo @nestor_tejero CEO y Asesor de Estrategia y Marketing de Agencia Reinicia Madrid, Spain
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      • Plantilla newsletter Sofrel Lacroix España. Digital Marketing project by Néstor Tejero Bermejo - 03.02.2020
      • Diseño página web - Videocontent . Web Design project by Néstor Tejero Bermejo - 09.26.2016
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
        • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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          • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
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          Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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          • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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        • Ernesto_Kofla Ernesto_Kofla @quetengoenlanevera Diseño, ilustración, fotografía, diseño web, contenidos gráficos para tabletas y moviles Madrid, Spain
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          503
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          • Ilustraciones para documental "Forever young" BBC UK. Traditional illustration, Collage, and Art Direction project by Ernesto_Kofla - 09.05.2020
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          Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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          • Traditional illustration
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          • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
          • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
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          Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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          • Design
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          • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
          • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
          • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
          • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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          Martina Flor Martina Flor @martinaflor Berlin, Germany
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          • Typography
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          • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
          • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
          • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
          • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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          Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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            • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
            • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
            • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
            • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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            Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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            • Design
            • Traditional illustration
            • 2020 Handkerchief Collection. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
            • Design of prints for chocolate packaging. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
            • Print design for tea packaging. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
            • Collection of Printed Scarves. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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            Puño Puño @puno Medellín, Colombia
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            863,800
            • Traditional illustration
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            • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
            • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
            • Class notes. Traditional illustration project by Puño - 03.08.2017
            • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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            Domestika Domestika @domestika Berkeley, United States
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            2,218,858
            • Daniel Artigas Daniel Artigas @danyarty_1989 Zaragoza, Spain
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              3
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            • Patricia Müller-Gutiérrez Patricia Müller-Gutiérrez @patmuller Creative Designer Oslo, Norway
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              17
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            • Eloy Rodriguez Eloy Rodriguez @caradenino CM, Brand Manager & Art Director Madrid, Spain
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              12
              • Branding & Identity
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            • Andrea Romero Andrea Romero @andrea_rome94 Zaragoza, Spain
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