Basic guide to understand each part of a letter. Typography is present in almost everything we see: books, websites, apps, posters, packaging, brand identities and social networks. However, although we live with letters constantly, we rarely stop to observe how they are constructed. Understanding the structure of a letter may seem like a subject reserved for specialized designers, but in reality it is useful knowledge for anyone working with visual communication. Understanding why a typeface conveys certain sensations or how one typeface family differs from another begins with knowing its components. This article functions as an accessible introduction to typographic anatomy, a guide to learn how to identify the fundamental parts that make up letters and develop a more conscious look at type design.
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Ensenada, Mexico
A course by Matt Kenney
Craft
