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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    Color as an emotional and narrative language in illustration. 1. Introduction 2. The same character can transmit sweetness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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gustavodhoyos

gustavodhoyos

@gustavodhoyos

Troy, Argentina

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  • Teacher Plus
    Ernex Ernex @ernex Director, Art Director, Motion Graphics Designer, Realizador, Editor, Ilustrador London, United Kingdom
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    2,750
    • 3D
    • Design
    • STAR WARS: The Force Awakens    _[UI Screen Graphics Reel]. Motion Graphics, Animation, and UX / UI project by Ernex - 06.04.2025
    • MPG _Logo Animation. Motion Graphics, Animation, Br, ing, Identit, Information Design, Sound Design, 2D Animation, and Logo Design project by Ernex - 03.14.2024
    • NBA 2K23 _Game Mode Animations. Motion Graphics, 3D, Animation, Art Direction, Game Design, 3D Animation, 3D Modeling, Video Games, 3D Design, and 3D Lettering project by Ernex - 08.01.2022
    • Futuristic User Interfaces for Movies and Games - Final Project. Motion Graphics, Video Games, 3D Animation, and 3D Modeling project by Ernex - 05.03.2023
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    Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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    88,913
    • Design
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    • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
    • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
    • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
    • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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    Venturia Animation Studios Venturia Animation Studios @venturia_animation Bogota, Colombia
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    19,486
    • Traditional illustration
    • Fine Arts
    • Alpina es mi yogurt I Video Musical. Animation, 2D Animation, Film, Video, and TV project by Venturia Animation Studios - 12.10.2019
    • Distinguished Dinosaurs | IP for Movie/TV Series. Animation, 2D Animation, and Character Animation project by Venturia Animation Studios - 12.10.2019
    • Don Quixote of the Milky Way | Don Quixote in Space (Venturia's Original Series). Animation, 2D Animation, Character Animation, Film, Video, and TV project by Venturia Animation Studios - 12.10.2019
    • Waldo's Dream | Sequence for a Feature | Director's cut. Animation, 2D Animation, Character Animation, Film, Video, TV, Pencil Drawing, Music, and Filmmaking project by Venturia Animation Studios - 12.10.2019
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    Dasha Dollar-Smirnova Dasha Dollar-Smirnova @dasha_dollar_smirnova Public Speaking Coach Inglaterra, United Kingdom
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    87,505
    • Advertising
    • Communication
    • 4th Annual Women's Leadership Empowerment Conference. Communication project by Dasha Dollar-Smirnova - 02.17.2025
    • Live workshop in Amsterdam 23rd of January. Events project by Dasha Dollar-Smirnova - 01.06.2025
    • SXSW shortlisted submission. Events project by Dasha Dollar-Smirnova - 12.18.2024
    • My project for course: Public Speaking for Business: Pitch and Persuade like a Pro. Creative Consulting, Stor, telling, and Communication project by Dasha Dollar-Smirnova - 07.08.2022
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    Domestika Domestika @domestika Berkeley, United States
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      Everton Gargioni Everton Gargioni @evertongargioni Designer Gráfico Campo Grande, Brazil
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      1,664
      • Design
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      • Renato W Gomes. Art Direction, Br, ing, Identit, Graphic Design, Logo Design, and Digital Design project by Everton Gargioni - 06.08.2022
      • Liana Godoy. Design, Art Direction, Graphic Design, and Logo Design project by Everton Gargioni - 03.05.2020
      • Marks Collection No.3. Design, Graphic Design, Logo Design, Art Direction, Br, ing, Identit, and Drawing project by Everton Gargioni - 11.13.2020
      • Lucas Grisoste. Design, Art Direction, Br, ing, Identit, Graphic Design, and Logo Design project by Everton Gargioni - 06.29.2020
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      Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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      378,547
      • Advertising
      • Creative Consulting
      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
      • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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      Carlos Mignot Carlos Mignot @carlosmignot Sócio na Plau e Designer de Marcas e Tipos Rio de Janeiro, Brazil
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      15,668
      • Typography
      • Typography Design
      • Tipografia sob medida para o Canal Brasil. T, pograph, Design, T, and pograph project by Carlos Mignot - 03.01.2020
      • Burger For A Day. Design, Br, ing & Identit project by Carlos Mignot - 03.01.2020
      • Voa Hoteis. Br, ing, Identit, Design, and Logo Design project by Carlos Mignot - 03.02.2019
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      Migue Martí Migue Martí @migue_marti Soy diseñador gráfico freelance. Profesor en Domestika. Valencia, Spain
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      3,370
      • Design
      • Branding & Identity
      • Carcaixent Town Hall. Br, ing, Identit, and Logo Design project by Migue Martí - 09.02.2017
      • Arnau Benlloch. Br, ing, Identit, and Logo Design project by Migue Martí - 09.02.2020
      • Jove Orquestra de la Generalitat Valenciana. Br, ing, Identit, and Logo Design project by Migue Martí - 08.23.2020
      • Geniales. Logo Design project by Migue Martí - 05.05.2020
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      Tamari Chabukiani Tamari Chabukiani @tamarichabukiani Brand designer Tbilisi, Georgia
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      5,737
      • Branding & Identity
      • Editorial Design
      • My project for course: Logo design: creation of monograms. Br, ing, Identit, Graphic Design, and Logo Design project by Tamari Chabukiani - 09.06.2024
      • Numbers and letters . Graphic Design project by Tamari Chabukiani - 04.08.2022
      • Portraits. Graphic Design project by Tamari Chabukiani - 04.08.2022
      • Abstract Marks . Design, and Graphic Design project by Tamari Chabukiani - 04.08.2022
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      398,170
      • Design
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      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
      • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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      Marcelo Sapoznik Marcelo Sapoznik @msapoznik Vicente López, Argentina
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      12,630
      • Design
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      • Conductores del Asombro. Logo Design project by Marcelo Sapoznik - 09.04.2020
      • Cortinas Columbia. Logo Design project by Marcelo Sapoznik - 09.04.2020
      • Hunter Douglas Argentina. Logo Design project by Marcelo Sapoznik - 09.04.2020
      • Community: Convergencia de Medios . Logo Design project by Marcelo Sapoznik - 09.04.2020
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      HUMAN HUMAN @human_ Mexico City, Mexico
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      63,908
      • Design
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      • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
      • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
      • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
      • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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      Sagi Haviv Sagi Haviv @sagi New York, United States
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      116,228
        • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
        • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
        • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
        • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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        Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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        32,717
        • Design
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        • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
        • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
        • NUEVA WEB NOM-NAM. Design project by Xavier Grau Castelló - 03.12.2018
        • Nom-Nam Fast Forward. Design project by Xavier Grau Castelló - 02.12.2018
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        Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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        126,801
        • Design
        • 3D
        • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
        • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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        Rubén Ferlo Rubén Ferlo @rubenferlo Diseñador gráfico y Director de arte Madrid, Spain
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        16,787
        • Design
        • Branding & Identity
        • My Course Project: Logo Design: Master Graphic Synthesis. Br, ing, Identit, and Graphic Design project by Rubén Ferlo - 11.11.2020
        • Doco. Art Direction, Logo Design, and Graphic Design project by Rubén Ferlo - 10.05.2020
        • Eclectic Workspace. Br, ing, Identit, Art Direction, Logo Design, Editorial Design, and Graphic Design project by Rubén Ferlo - 05.28.2020
        • 36 Days of Type —2019. Art Direction, Logo Design, Graphic Design, and Lettering project by Rubén Ferlo - 10.05.2020
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        Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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        228,893
        • Design
        • Packaging
        • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
        • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
        • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
        • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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        Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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        85,588
        • Design
        • Branding & Identity
        • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
        • Táctil. Br, ing & Identit project by Christian Pacheco Quijano - 12.05.2019
        • Silla TOH. Furniture Design, Making, Pattern Design & Industrial Design project by Christian Pacheco Quijano - 04.15.2019
        • Báaxal Chair.. Interior Architecture, Furniture Design, and Making project by Christian Pacheco Quijano - 02.10.2019
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