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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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grhechel20

grhechel20

@grhechel20

Dubai, United Arab Emirates

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    Becky Cas Becky Cas @beckycas Freelance Illustrator Herisau, Switzerland
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    29,851
    • Traditional illustration
    • Sketching
    • Totally Kawaii. Traditional illustration project by Becky Cas - 05.30.2022
    • Cute Foods Around Town. Traditional illustration project by Becky Cas - 05.26.2022
    • CASETiFy Collab. Traditional illustration project by Becky Cas - 03.18.2022
    • My First Trip. Traditional illustration project by Becky Cas - 03.18.2022
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    Puño Puño @puno Medellín, Colombia
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    857,950
    • Traditional illustration
    • Photography
    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    567,716
    • 3D
    • Branding & Identity
    • COCINA CON HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • COSAS TRES D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MÁS COSAS 2D. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Justo Heras Justo Heras @justoheras Barcelona, Spain
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    30,518
    • Design
    • Branding & Identity
    • MI PROYECTO FINAL DE CURSO : LASER SURF CO. BY JUSTO HERAS. Accessor, Design, and Fashion Design project by Justo Heras - 03.01.2021
    • LASER + NDLSS / DISEÑO, PRODUCCIÓN Y COMUNICACIÓN. Traditional illustration, Advertising, Photograph, Accessor, Design, Art Direction, Br, ing, Identit, Costume Design, Product Design, and Screen Printing project by Justo Heras - 04.01.2020
    • SUPPORT YOUR LOCAL / ILUSTRACIÓN Y COMUNIDAD. Traditional illustration, Advertising, Art Direction, Br, ing, Identit, Events, Fine Arts, Marketing, and Painting project by Justo Heras - 03.01.2020
    • EDUCACIÓ PER LA PAU / ARTE MURAL. Traditional illustration, Fine Arts, and Street Art project by Justo Heras - 11.01.2017
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    380,745
    • Photography
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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    83,749
    • Design
    • Branding & Identity
    • Mi proyecto del curso: Diseño de feed de Instagram con Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • De Raiz a Puntas . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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    148,883
    • Art Direction
    • Children's Illustration
    • Best of Friends. Traditional illustration project by Brad Woodard - 08.19.2021
    • Flying Fox. Traditional illustration project by Brad Woodard - 08.19.2021
    • Space Rodeo. Traditional illustration project by Brad Woodard - 08.19.2021
    • Vintage Camp Scene. Traditional illustration project by Brad Woodard - 08.19.2021
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    YUK FUN YUK FUN @yukfun Brighton, United Kingdom
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    9,262
    • Design
    • Branding & Identity
    • HELLO T-shirt. Screen Printing, Printing, Textile Printing, and Textile Design project by YUK FUN - 05.24.2022
    • Illustration for Intercom. Traditional illustration project by YUK FUN - 07.01.2021
    • T-shirt designs for The Whistler Bar. Traditional illustration project by YUK FUN - 02.01.2022
    • Various illustrations for our shop and social media. Traditional illustration project by YUK FUN - 02.01.2022
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    865,489
    • Photography
    • Instagram Photography
    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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    303,065
    • Design
    • Creative Consulting
    • FACE VIEW | autofiction novel. Digital Illustration, Drawing, Graphic Design, Design, Character Design, Communication, Narrative & Interior Design project by Ana García López - 04.01.2025
    • Underground by Parking Gallery Barcelona Design Week. Graphic Design, Design, Interior Design, Art Direction, Spatial Design, and Video project by Ana García López - 12.05.2024
    • Modernist House in the Busquets Colony | Barcelona | NeuronaLab. Design, Photograph, Architecture, Interior Design, Interior Architecture, L, and scape Architecture project by Ana García López - 04.23.2024
    • LR3 by NeuronaLab + Ruben Casquero | Temporary pavilion for Barcelona Fashion Week. Design, Music, Photograph, UX / UI, 3D, Architecture, Art Direction, Costume Design, Events, Interactive Design, Interior Architecture, Interior Design, Lighting Design, and Set Design project by Ana García López - 12.16.2022
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