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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Giacomo Prestinari
Teacher Plus

Giacomo Prestinari

@giacomo_prestinari

Madrid, Spain

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  • LEVEL - como editar antes del rodaje. Advertising, Film, Video, TV, and VFX project by Giacomo Prestinari - 04.25.2022
    • 8
    • 1
    • 437

    LEVEL - como editar antes del rodaje

    giacomo_prestinari

  • HERNAN - serie para Amazon Prime. Film, Video, and TV project by Giacomo Prestinari - 10.20.2020
    • 14
    • 3
    • 745

    HERNAN - serie para Amazon Prime

    giacomo_prestinari

  • VERVA PREMIUM FUEL. Film, Video, TV, Video Editing, Photograph, Post-production, Advertising, Stor, and telling project by Giacomo Prestinari - 04.29.2019
    • Featured
    • 17
    • 6
    • 3,580

    VERVA PREMIUM FUEL

    giacomo_prestinari

  • TEEKANNE - it's your time. Film, Video, TV, Cop, writing, Photograph, Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 11.12.2018
    • Featured
    • 25
    • 4
    • 1,120

    TEEKANNE - it's your time

    giacomo_prestinari

  • SAMSUNG - memories. Cop, writing, Photograph, Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 01.20.2018
    • Featured
    • 15
    • 1
    • 1,063

    SAMSUNG - memories

    giacomo_prestinari

  • MOVISTAR PLUS - experiencias. Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 01.17.2018
    • Featured
    • 16
    • 2
    • 930

    MOVISTAR PLUS - experiencias

    giacomo_prestinari

  • IKEA - my way. Photograph, Post-production, Advertising, TV, and Video project by Giacomo Prestinari - 01.17.2018
    • 10
    • 0
    • 623

    IKEA - my way

    giacomo_prestinari

  • EL CORTE INGLES - globos. 3D, Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 01.15.2018
    • Featured
    • 22
    • 1
    • 836

    EL CORTE INGLES - globos

    giacomo_prestinari

  • CINEPOLIS - cocina. Photograph, Post-production, Advertising, Video, Film, Film, Video, TV, and TV project by Giacomo Prestinari - 01.12.2018
    • Featured
    • 28
    • 11
    • 874

    CINEPOLIS - cocina

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  • SANTANDER - Generation. Film, Video, TV, Cop, writing, Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 01.11.2018
    • Featured
    • 10
    • 0
    • 424

    SANTANDER - Generation

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  • LOTERIA DE NAVIDAD - El bar de Antonio. Film, Photograph, Post-production, Advertising, TV, and Video project by Giacomo Prestinari - 01.11.2018
    • Featured
    • 9
    • 0
    • 565

    LOTERIA DE NAVIDAD - El bar de Antonio

    giacomo_prestinari

  • GUCCI - the creative journey (feat. Likke Li). Advertising, and Video project by Giacomo Prestinari - 01.09.2018
    • Featured
    • 20
    • 28
    • 999

    GUCCI - the creative journey (feat. Likke Li)

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