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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Gaby PS

Gaby PS

@gabrielaperezsalcedo

Lima District, Peru

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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    569,697
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Javier Alcaraz Javier Alcaraz @javieralcaraz Dirección de arte, diseño editorial y tipográfico. Campanet, Spain
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    127,218
    • Branding & Identity
    • Calligraphy
    • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
    • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
    • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
    • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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    Jhoel Mamani Espinoza Jhoel Mamani Espinoza @jhoelmamani Soy Artista plastico y visual con mención en pintura, director de la asociación cultural PopulART en Perú y docente en arte mediante la cultura visual. Lima District, Peru
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    10,136
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    • Resiliencia. Realistic Drawing, and Painting project by Jhoel Mamani Espinoza - 08.25.2020
    • the raven's eyes. Creativit, Drawing, Traditional illustration, and Painting project by Jhoel Mamani Espinoza - 10.14.2019
    • Leo's Ravens. Fine Arts, Creativit, and Painting project by Jhoel Mamani Espinoza - 10.14.2019
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    Felixantos Felixantos @felixantos Ilustrador - Concept Artist Lima District, Peru
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    18,695
    • Digital Illustration
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    • Retratos en grisalla 2. Concept Art, Digital Drawing, Character Design, and Traditional illustration project by Felixantos - 11.22.2020
    • Retrato Morena. Concept Art, Portrait Drawing, Digital Drawing, Character Design, and Traditional illustration project by Felixantos - 11.22.2020
    • Kaneda / Fan art. Concept Art, Character Design, Traditional illustration, and Digital Illustration project by Felixantos - 11.22.2020
    • Steampunk Characters. Concept Art, Digital Drawing, Character Design, Traditional illustration, and Digital Illustration project by Felixantos - 11.22.2020
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    Mariana Baertl Mariana Baertl @marianabaertl Diseño y arte textil Lima District, Peru
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    • Intervencion art toy Dino de OOAdventure. Art To, s, Textile Design, and Design project by Mariana Baertl - 01.17.2022
    • Coleccion bordada Mullierr. Design, and Textile Design project by Mariana Baertl - 01.17.2022
    • "Remnants" y "Awakening". Fine Arts, and Creativit project by Mariana Baertl - 07.08.2018
    • Espejos tejidos para Pieza. Creativit, Design, Furniture Design, and Making project by Mariana Baertl - 06.12.2019
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    Johnny Chavez Castilla Johnny Chavez Castilla @jcdcast Placerville, Peru
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    6,046
    • Design
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    • Impulse. Photograph, and Fine-Art Photograph project by Johnny Chavez Castilla - 08.22.2019
    • @ II. Photograph, Fine-Art Photograph, Mobile Photograph, and Digital Photograph project by Johnny Chavez Castilla - 03.01.2016
    • @ I. Photograph, Fine-Art Photograph, and Mobile Photograph project by Johnny Chavez Castilla - 03.01.2015
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    Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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    460,026
    • Design
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    • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
    • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
    • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
    • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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    Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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    364,526
    • Traditional illustration
    • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
    • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
    • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
    • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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    Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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    577,413
    • Traditional illustration
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    • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
    • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
    • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
    • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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    Ilustronauta Ilustronauta @ilustronauta Ilustrador, diseñador gráfico y muralista Lima, Peru
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    16,547
    • Digital Illustration
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    • ANIMALS IN DANGER OF EXTINCTION PERU . Character Design, and Digital Illustration project by Ilustronauta - 01.29.2021
    • COLLECTION FANARTS 2021 BY ILUSTRONAUTA. Digital Drawing, and Character Design project by Ilustronauta - 01.21.2021
    • ANIMAL ILLUSTRATION COLLECTION 2020. Character Design project by Ilustronauta - 11.24.2020
    • COLLECTION FANARTS II. Character Design project by Ilustronauta - 06.24.2020
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    Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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    173,085
    • Design
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    • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
    • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
    • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
    • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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    Nimrod Villar Nimrod Villar @nimrodarte Lima, Peru
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    24,035
    • Design
    • Traditional illustration
    • Venom movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • The Nun movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • Rampage movie fan art. Digital Illustration project by Nimrod Villar - 06.23.2019
    • Aquaman animacion corta. 2D Animation project by Nimrod Villar - 06.23.2019
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    Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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    623,551
    • Traditional illustration
    • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
    • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
    • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
    • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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    Tania Maia Tania Maia @taniamaia Lima District, Peru
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    38,957
      • Algunos de mis trabajos . Design, Graphic Design, and Traditional illustration project by Tania Maia - 04.12.2019
      • Tatuajes hechos en 2015 . Street Art, Design, and Traditional illustration project by Tania Maia - 04.12.2019
      • Tattoo Hecha en 2016/2017 . Creativit, Drawing, and Traditional illustration project by Tania Maia - 04.12.2019
      • Tattoos . Drawing, and Traditional illustration project by Tania Maia - 04.09.2019
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      Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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      431,651
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      • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
      • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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      Lucía Nolasco Lucía Nolasco @lunol_ Diseñadora y letrista Lima District, Peru
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      54,110
      • Graphic Design
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      • WILD. Br, ing, Identit, Calligraph, Lettering, and Packaging project by Lucía Nolasco - 06.14.2019
      • COUSINS. Br, ing, Identit, Calligraph, and Design project by Lucía Nolasco - 06.14.2019
      •  LIGA CONTRA EL CANCER. Calligraph, Design, and Advertising project by Lucía Nolasco - 06.13.2019
      • CHANEL 5 . Calligraph project by Lucía Nolasco - 06.05.2019
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      Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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      169,613
      • Design
      • Traditional illustration
      • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
      • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
      • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
      • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      410,157
      • Fine Arts
      • Arts & Crafts
      • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Puño Puño @puno Medellín, Colombia
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      859,363
      • Traditional illustration
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      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Cristina Cilloniz Cristina Cilloniz @cristina_cilloniz Ilustradora botánica Lima District, Peru
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      50,709
        • Colección de Papelería. Design, and Traditional illustration project by Cristina Cilloniz - 12.12.2021
        • ARTE PARA CURAR. Traditional illustration project by Cristina Cilloniz - 12.12.2021
        • Handkerchief Collection. Watercolor Painting project by Cristina Cilloniz - 01.11.2021
        • Invitación de Matrimonio. Watercolor Painting project by Cristina Cilloniz - 01.11.2021
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        Elliot Tupac Elliot Tupac @elliottupac Wapp (+51) 981 458 020 Lima District, Peru
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        9,903
        • Design
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        • ELLIOT TUPAC: Screen printing - Sign painter -Lettering. Poster Design project by Elliot Tupac - 03.26.2019
        • Exhibition: Wall Drawings, Urban Icons . Design, Poster Design, and Lettering project by Elliot Tupac - 03.25.2019
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        Domestika Domestika @domestika Berkeley, United States
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        2,183,633
        • Sumaq Balarezo Sumaq Balarezo @lindogarabato56 Lima District, Peru
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          • Design
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        • Leonardo Bolivar Leonardo Bolivar @lejobomo Lima District, Peru
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          9
          • 3D
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        • Charito Huarcaya Pérez Charito Huarcaya Pérez @rosariohuarcaya05 Chaclacayo, Peru
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          • Karina Julissa Buhezo Flores Karina Julissa Buhezo Flores @karina842 La Molina, Peru
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            9
            • Design
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          • Alejandro A. Saco - Vértiz Alejandro A. Saco - Vértiz @andersv2094 Lima District, Peru
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            4
            • Design
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          • Ruth Cabrera Ruth Cabrera @ruthy_2657 Santiago de Surco, Peru
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            • Leonor Vera Leonor Vera @leonorvera Lima District, Peru
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            • choquiperalta choquiperalta @choquiperalta Tulsa, Chile
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            1. Creatives
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            4. Gaby PS

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