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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Flor Nadal

Flor Nadal

@flor79

San Miguel de Tucumán, Argentina

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    Dasha Dollar-Smirnova Dasha Dollar-Smirnova @dasha_dollar_smirnova Public Speaking Coach Inglaterra, United Kingdom
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    Hanoi Morillo Hanoi Morillo @hanoimorillo Miami, United States
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    Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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    Ilan Brenman Ilan Brenman @ibrenman São Paulo, Brazil
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      • LA NIÑA HURACAN Y EL NIÑO ESPONJA (Hurricane Girl and Sponge Boy). Writing project by Ilan Brenman - 07.05.2021
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      Shaun Levin Shaun Levin @shaun_levin Writer, artist, editor, and creative writing teacher Madrid, Spain
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      David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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      Alberto Chimal Alberto Chimal @albertochimal Escritor y profesor de escritura creativa Mexico City, Mexico
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        Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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          Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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          Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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          • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
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          Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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            Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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            • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
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            Domestika Domestika @domestika Berkeley, United States
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              Aniko Villalba Aniko Villalba @aniko Soy autora de libros y diarios interactivos de viajes, escritura y creatividad. Dicto talleres de escritura, tengo experiencia como editora, tengo dos blogs y me dediqué a viajar por el mundo como cronista de viajes durante 10 años. Amsterdam, Netherlands
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              • Soy la ciudad que habito - Un diario para explorar tu ciudad y conocerte más. Writing, Creative Writing, and Creativit project by Aniko Villalba - 03.30.2022
              • Mi Proyecto del curso: Gimnasio de escritura: de la hoja en blanco a la práctica cotidiana. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Aniko Villalba - 03.04.2022
            • Tomas Posse Tomas Posse @toposse San Miguel de Tucumán, Argentina
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