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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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fernandayepiz

fernandayepiz

@fernandayepiz

Mexico City, Mexico

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    Julián Ángel (Historias del ciervo) Julián Ángel (Historias del ciervo) @historiasdelciervo Diseñador de Pasteles Medellín, Colombia
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    • Traditional illustration
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    • Mi Proyecto del curso: Cake design: técnicas decorativas modernas. Design project by Julián Ángel (Historias del ciervo) - 02.08.2021
    • Jardín parisino. Design project by Julián Ángel (Historias del ciervo) - 04.01.2019
    • Rose Quartz. Design project by Julián Ángel (Historias del ciervo) - 09.01.2018
    • Perlas Comestibles. Design project by Julián Ángel (Historias del ciervo) - 11.01.2019
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    Joel Santana Joel Santana @officialartofsantana Character Designer and Concept Artist - for hire Tampa, United States
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    • Traditional illustration
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    • So Happy Together. Traditional illustration, and Painting project by Joel Santana - 02.03.2023
    • Happy Birthday Dr Seuss . Traditional illustration project by Joel Santana - 03.02.2020
    • Steampunk Pinocchio . 3D Character Design, and Digital Illustration project by Joel Santana - 11.20.2019
    • 1000 Words. Character Design, and Digital Illustration project by Joel Santana - 07.20.2019
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    Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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    • Traditional illustration
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    • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
    • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
    • Key ID. Animation, Character Animation, Collage, Art Direction, Motion Graphics, Stor, telling, and 2D Animation project by Joseba Elorza - 05.18.2020
    • Videoclip "Wake The Ghost". Animation, Character Animation, 2D Animation, 3D Animation, Motion Graphics, and Video project by Joseba Elorza - 02.06.2019
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    Gastón Caba Gastón Caba @gaston_caba Ilustrador Calahorra, Spain
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    • The pineapple lullaby. Character Design, Editorial Design, Traditional illustration, and Children's Illustration project by Gastón Caba - 07.01.2020
    • HOME - Illustrations in collaboration with Ale Paul / Sudtipos. Character Design, Traditional illustration, T, and pograph project by Gastón Caba - 04.23.2020
    • Churro and the Magician (Mamut Comics ed.). Comic, Character Design, Traditional illustration, and Children's Illustration project by Gastón Caba - 07.09.2019
    • Carteles liberados. Street Art, and Traditional illustration project by Gastón Caba - 08.07.2018
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    Paulo Villagrán Paulo Villagrán @paulovillagran Santiago de Querétaro, Mexico
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    • Traditional illustration
    • MR. SUSHI / PLAZA VÍA VALLEJO / CDMX. Interior Design project by Paulo Villagrán - 05.31.2017
    • BIKINIS PARA LUME SWIMWEAR .  project by Paulo Villagrán - 05.17.2017
    • LABIOS JAGUAR / CAFÉ TACVBA. Vector Illustration project by Paulo Villagrán - 05.17.2017
    • DECORANDO ELEMENT. Interior Design project by Paulo Villagrán - 05.17.2017
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    Juan Carlos Paz Gómez Juan Carlos Paz Gómez @bakea Ilustrador Madrid, Spain
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    • My Project for the Character Design and Creation Course. Character Design, and Traditional illustration project by Juan Carlos Paz Gómez - 02.16.2015
  • Lorena Cuevas Lorena Cuevas @lorenacuevasdo Actualmente estudiante de Master Estrategia y Creatividad Digital Barcelona, Spain
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    Domestika Domestika @domestika Berkeley, United States
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