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    How to Improve Visual Hierarchy

    Latest blog post

    How to Improve Visual Hierarchy

    Learn how to organize the information in your designs so that they’re easier to understand, guide the viewer’s eye, and communicate more clearly. There’s a poster in your head right now—maybe you saw it this week—where you didn’t know where to start reading. The title, date, location, logo, and slogan were all vying for attention at the same volume. That’s the most common problem in design: wanting everything to matter at once, which, paradoxically, ends up communicating nothing specific. Visual hierarchy determines what’s seen first, what’s understood next, and what action should be prompted in the end. It doesn’t add elements; it organizes the ones that are already there.

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Fernanda Pérez

Fernanda Pérez

@fe___er

Mexico City, Mexico

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Fernanda Pérez

Estudiante de Diseño y Comunicación Visual en la UNAM. Me encanta el dibujo y el modelado 3D, también gusto de explorar el mundo del lettering e identidad corporativa :)

Courses

  • Digital Marketing 101 for Entrepreneurs and Freelancers. Marketing, and Business course by Gabriel Perelman

    Digital Marketing 101 for Entrepreneurs and Freelancers

    A course by Gabriel Perelman

    Marketing, and Business

  • Portfolio Design with Figma: Self-Promotion for Creatives. Design, Web, and App Design course by Andrea Jelic

    Portfolio Design with Figma: Self-Promotion for Creatives

    A course by Andrea Jelic

    Design, Web, and App Design

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  • UX UX UX

    UX

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  • Fernanda Pérez – @fe___er
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  • Facultad de Artes y Diseño

    Facultad de Artes y Diseño

    Mexico City, Mexico

    2016 - Present


Joined July 2018
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