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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Fátima Rullier

Fátima Rullier

@fatirullier

Lima District, Peru

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  • Teacher Plus
    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    702,524
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Yani&Guille Yani&Guille @yaniguille Buenos Aires, Argentina
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    11,236
    • Design
    • Traditional illustration
    • Proprietor — Type Family. T, and pograph project by Yani&Guille - 09.18.2017
    • Wonderful Chances. Calligraph, Lettering, T, and pograph project by Yani&Guille - 06.27.2017
    • Envelove Script, Caps & icons — Type Family. Graphic Design, Traditional illustration, T, and pograph project by Yani&Guille - 02.20.2017
    • Yani & Guille – Letterpress Postcards. Design, T, pograph, and Automotive Design project by Yani&Guille - 01.10.2017
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    Pamela Barbieri Pamela Barbieri @drawbunnydraw Ilustradora infantil Buenos Aires, Argentina
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    19,081
    • Traditional illustration
    • Playfoam: Shape and Learn. Fine Motor Fun!. Traditional illustration project by Pamela Barbieri - 10.28.2022
    • Une journée sur le chantier. Traditional illustration project by Pamela Barbieri - 10.28.2022
    • Spot Children's Illustration. Traditional illustration, and Design project by Pamela Barbieri - 01.06.2022
    • Cute Halloween Drawings!. Traditional illustration, Children's Illustration, and Character Design project by Pamela Barbieri - 10.08.2021
  • Felipe Zavala Muñoz Felipe Zavala Muñoz @felipe_zavala_munoz Tulsa, Chile
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    570
    • Design
    • Motion Graphics
    • SURLAT, Amamos lo que hacemos!. Animation, Art Direction, and Character Design project by Felipe Zavala Muñoz - 04.25.2017
    • Mural y Carteleria para Taberna La Culpa. Calligraph, Design, and Traditional illustration project by Felipe Zavala Muñoz - 01.19.2017
    • Diseño de personajes y concept art para Bilz y Pap 2016. Art Direction, and Character Design project by Felipe Zavala Muñoz - 12.12.2016
    • Fondos para CONDORITO serie Web. Traditional illustration project by Felipe Zavala Muñoz - 12.12.2016
  • Ina Stanimirova Ina Stanimirova @inastanimirova ilustrador Barcelona, Spain
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    515
    • Traditional illustration
    • Fine Arts
    • Purple Series. Fine Arts, and Traditional illustration project by Ina Stanimirova - 12.06.2016
    • Varios. Fine Arts, and Traditional illustration project by Ina Stanimirova - 04.30.2016
    • Women's Health Alemania. Fine Arts, and Traditional illustration project by Ina Stanimirova - 02.29.2016
    • Personal Work - 2016. Traditional illustration project by Ina Stanimirova - 02.03.2016
  • John Zavala Ramos John Zavala Ramos @jzavalaramos Director de arte Lima District, Peru
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    709
    • 3D
    • Branding & Identity
    • My Course Projects. 3D project by John Zavala Ramos - 08.10.2016
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    Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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    83,048
    • Traditional illustration
    • Animation
    • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
    • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
    • Key ID. Animation, Character Animation, Collage, Art Direction, Motion Graphics, Stor, telling, and 2D Animation project by Joseba Elorza - 05.18.2020
    • Videoclip "Wake The Ghost". Animation, Character Animation, 2D Animation, 3D Animation, Motion Graphics, and Video project by Joseba Elorza - 02.06.2019
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    Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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    167,449
      • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
      • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
      • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
      • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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      Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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      228,893
      • Design
      • Packaging
      • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
      • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
      • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
      • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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      Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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      126,138
      • Design
      • Traditional illustration
      • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
      • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
      • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
      • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      163,282
      • Typography
      • Design
      • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
      • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
      • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
      • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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      Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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      160,482
      • Design
      • Traditional illustration
      • 2020 Handkerchief Collection. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
      • Design of prints for chocolate packaging. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
      • Print design for tea packaging. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
      • Collection of Printed Scarves. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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      TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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      70,718
      • 3D
      • Advertising
      • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
      • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
      • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
      • MADRID GASTRONOMIC FESTIVAL. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
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      Puño Puño @puno Medellín, Colombia
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      859,363
      • Traditional illustration
      • Photography
      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Domestika Domestika @domestika Berkeley, United States
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      2,183,633
      • Naomi Kusen Guillen Naomi Kusen Guillen @nksn_7 Lima District, Peru
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        17
        • Design
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      4. Fátima Rullier

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