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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Fabian Fleckenstein

Fabian Fleckenstein

@fabi95

Alicante, Spain

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    Domestika Domestika @domestika Berkeley, United States
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      Lari Arantes Lari Arantes @lariarantes Artista Visual . Ilustradora freelancer Rio de Janeiro, Brazil
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        • Dreaming is glimpsing possible realities. Traditional illustration, Arts, and Crafts project by Lari Arantes - 06.10.2022
        • 1000 Alunos Domestika. Traditional illustration project by Lari Arantes - 04.28.2022
        • Não minta pra mim // Eu jogo tarot. Traditional illustration project by Lari Arantes - 04.11.2022
        • Programa Mais Cor Por Favor. Watercolor Painting, and Traditional illustration project by Lari Arantes - 08.31.2021
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        Douglas Davis Douglas Davis @douglasdavis New York, United States
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        1,683
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        • Creative Strategy and the Business of Design. Design Management, Creativit, Br, Strateg, Advertising, Design, Art Direction, Br, ing, Identit, Creative Consulting, Education, Marketing, Writing, Cop, writing, Stor, telling, Content Marketing, Communication, Business, Presentation Design, and Game Design project by Douglas Davis - 06.25.2022
        • Campbell's. Art Direction, and Design project by Douglas Davis - 06.24.2022
        • Scholastic Book Clubs. Web Design, and Design project by Douglas Davis - 06.24.2022
        • The Joel Godard Identity. Br, ing, Identit, Art Direction, and Design project by Douglas Davis - 06.24.2022
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        Hermen Lutje Berenbroek Hermen Lutje Berenbroek @hermen Design Strategist Amersfoort, Netherlands
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        13,589
        • Traditional illustration
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        • Inside out. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 06.18.2022
        • The interactive purpose canvas. Creativit project by Hermen Lutje Berenbroek - 02.15.2022
        • either/org animation loop. Animation, and 3D Animation project by Hermen Lutje Berenbroek - 02.15.2022
        • How to navigate towards the future. Drawing, and Digital Drawing project by Hermen Lutje Berenbroek - 02.15.2022
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        Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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        • Dhar Mann. Stor, telling, Cop, writing, Web Design, App Design, App Development, Design, UX / UI, Br, ing, Identit, Web Development, Video, Stop Motion, Social Media, Logo Design, Mobile Design, CSS, HTML, and JavaScript project by Sun Yi - 11.09.2021
        • Mel Robbins. Content Marketing, Digital Marketing, Cop, writing, Interactive Design, Web Design, Web Development, Br, ing, Identit, UX / UI, Stor, telling, Design, Motion Graphics, CSS, HTML, JavaScript, and Logo Design project by Sun Yi - 05.02.2021
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        Delia (Dumitrescu) Wieser Delia (Dumitrescu) Wieser @delia_wieser Vienna, Austria
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        2,303
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        • My project for course:  Identifying Trends for Business Innovation. Business project by Delia (Dumitrescu) Wieser - 04.12.2022
        • TEDx Bucharest: The counter intuitive truth about where customers are heading . Presentation Design, and Marketing project by Delia (Dumitrescu) Wieser - 02.05.2022
        • Mama Matters: self-care for motherhood. Business, Marketing, Design, and Product Design project by Delia (Dumitrescu) Wieser - 02.05.2022
        • Trend-Driven Innovation for Safilo in Italy .  project by Delia (Dumitrescu) Wieser - 02.05.2022
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        PutosModernos PutosModernos @putosmodernos Es triste pedir pero más triste es hacer crowdfunding Barcelona, Spain
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        • PutosModernos x Kérastase. Advertising project by PutosModernos - 02.22.2023
        • PutosModernos  x  Pull&Bear. Advertising, Poster Design, and Marketing project by PutosModernos - 02.14.2023
        • PutosModernos x Open Arms. Advertising project by PutosModernos - 07.25.2022
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        Angular Lab Angular Lab @angularlab Visualización 3D Placerville, Peru
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        14,375
        • Design
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        • CASA NARANJA. Design, 3D, Architecture, Interior Architecture, 3D Animation, and 3D Modeling project by Angular Lab - 09.28.2021
        • Interior - Vivienda Social . Architecture, Design, 3D, Animation, Interior Architecture, 3D Animation, and 3D Modeling project by Angular Lab - 09.28.2021
        • PLAZA 3 . Design, 3D, Architecture, Interior Architecture, L, scape Architecture, Street Art, 3D Animation, and 3D Modeling project by Angular Lab - 09.28.2021
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        Lucas García Lucas García @lucasgarcia Madrid, Spain
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        Genis Carreras Genis Carreras @carreras Designer and illustrator Girona, Spain
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        • Google for Events. Br, ing, Identit, Graphic Design, and Traditional illustration project by Genis Carreras - 01.14.2020
        • Philographics. Design, Poster Design, and Editorial Design project by Genis Carreras - 03.03.2015
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        Juan José Ros Juan José Ros @ros_vectors Diseñador gráfico / Ilustrador Madrid, Spain
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        • Kompuestos - Resultados Semestrales Enero-Junio 2020. Editorial Design project by Juan José Ros - 12.17.2020
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        • Love The 00s. Traditional illustration, and Vector Illustration project by Juan José Ros - 02.01.2019
        • Mapfre. Traditional illustration, Vector Illustration, Design, and Graphic Design project by Juan José Ros - 04.24.2018
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        Alaíde Ventura Medina Alaíde Ventura Medina @alaide Houston, United States
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        Andrea Jelic Andrea Jelic @andrea1jelic Zagreb, Croatia
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        • My project in Portfolio Design with Figma: Self-Promotion for Creatives course. Design, Creative Consulting, Marketing, Creativit, and Portfolio Development project by Andrea Jelic - 11.24.2021
        • Interior Design Website. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
        • Fashion Editorial Design Exploration. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
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        Jaime Serra Palou Jaime Serra Palou @jaime_serra Artista y periodista. Uso los datos como materia prima y la infografía como herramienta de narración Barcelona, Spain
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        7,605
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        • 'Dialograma'. Una vez más. Con sentimiento.. Fine Arts, Design, Graphic Design & Infographics project by Jaime Serra Palou - 10.20.2020
        • 553 black rectangles. Fine Arts, Information Design & Infographics project by Jaime Serra Palou - 05.07.2020
        • Sobre los homúnculos. Infographics, Communication, Concept Art, Creativit, Drawing, Design, Information Design, Character Design, Graphic Design, and Traditional illustration project by Jaime Serra Palou - 04.12.2020
        • The distance between you and me . Concept Art, Design, Information Design, Graphic Design & Infographics project by Jaime Serra Palou - 03.28.2020
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        Fran Mateos Fran Mateos @fran_drama Madrid, Spain
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        • Park and Palace en Madrid para OLALQUIAGA. 3D, Architecture, Traditional illustration, and Matte Painting project by Fran Mateos - 08.10.2021
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        • MUPAC en Santander para VÁZQUEZ CONCUEGRA. 3D, Architecture, Traditional illustration, and Matte Painting project by Fran Mateos - 08.10.2021
        • Feria de Estrasburgo para NIETO SOBEJANO. Architecture, 3D, Matte Painting, and Traditional illustration project by Fran Mateos - 08.10.2021
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        Trineo Trineo @trineo_comunicacion Diseñadores gráficos de la FADU-UBA (Argentina) especializados en diseño editorial y de información. Buenos Aires, Argentina
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        7,035
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        • Mi Proyecto del curso: Diseño de información para lectores curiosos. Information Design, and Graphic Design project by Trineo - 10.01.2017
        • Afiches para teatro. Graphic Design, Photograph, and Traditional illustration project by Trineo - 01.01.2013
        • Afiches para cine. Graphic Design, Photograph, and Traditional illustration project by Trineo - 01.01.2014
        • Interzona Editora. Editorial Design, and Graphic Design project by Trineo - 03.01.2007
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        Javier Jaén Javier Jaén @javier_jaen Mataró, Spain
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        4,303
        • Design
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        • BccN Posters . Graphic Design project by Javier Jaén - 05.13.2010
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        Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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        173,213
        • Design
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        • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
        • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
        • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
        • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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        Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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        126,817
        • Design
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        • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
        • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
        • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
        • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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        Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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        705,464
        • Matte Painting
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        • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
        • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
        • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
        • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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        Puño Puño @puno Medellín, Colombia
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        863,800
        • Traditional illustration
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        • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
        • Class notes. Traditional illustration project by Puño - 03.08.2017
        • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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        Rejane Dal Bello Rejane Dal Bello @rejanedalbello Branding & Identity London, United Kingdom
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        5,954
        • Branding & Identity
        • Crafts Council Gallery, Gaining Ground exhibition. Br, ing, Identit, Traditional illustration, and Motion Graphics project by Rejane Dal Bello - 05.06.2022
        • My project for course: Meaningful Visual Identity Design: From Brief to Pitch. Br, ing, Identit, Graphic Design, and Logo Design project by Rejane Dal Bello - 04.22.2022
        • Ag2r La Mondiale. Br, ing & Identit project by Rejane Dal Bello - 11.09.2021
        • Edition  Non-Standard publisher. Br, ing & Identit project by Rejane Dal Bello - 11.08.2021
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        Alex de Marcos García Alex de Marcos García @alex_de_marcos ilustrador Madrid, Spain
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        13,278
        • Design
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        • Mi proyecto del curso: Storytelling para freelance y creadores. Marketing, Cop, writing, Stor, telling, Content Marketing, and Communication project by Alex de Marcos García - 12.08.2022
        • My Course Project: Pictorial Portraits with Digital Techniques. Traditional illustration project by Alex de Marcos García - 08.03.2020
        • Portraits. Digital Illustration project by Alex de Marcos García - 03.24.2020
        • Ilustraciones de los cocineros Diego Guerrero y Javier Peña para Coca Cola.. Digital Illustration project by Alex de Marcos García - 03.24.2020
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        Alberto Montt Alberto Montt @albertomontt Illustrator Tulsa, Chile
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        12,083
        • Traditional illustration
        • Originales para ETSY. Drawing, and Traditional illustration project by Alberto Montt - 02.17.2019
        • Guía de la amistad CHIVAS. Br, ing, Identit, and Traditional illustration project by Alberto Montt - 01.21.2019
        • Mashpi Lodge. Br, ing, Identit, and Traditional illustration project by Alberto Montt - 01.20.2019
        • Soñar no cuesta nada. Traditional illustration project by Alberto Montt - 01.20.2019
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