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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Evelyn Salaverria

Evelyn Salaverria

@evelynsalaverriaz

Køge, Denmark

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    Tina Touli Tina Touli @tina_touli Graphic Communication Designer and Art Director London, United Kingdom
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    26,907
      • Selected work. Graphic Design project by Tina Touli - 02.09.2020
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      701,181
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Kim ROSELIER Kim ROSELIER @kimroselier Marsella, France
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      1,811
      • Traditional illustration
      • Fine Arts
      • Mon projet du cours : Dessin numérique narratif et coloré sur Clip Studio Paint. Traditional illustration, Digital Illustration, and Digital Painting project by Kim ROSELIER - 08.15.2022
      • GROMMET. Traditional illustration project by Kim ROSELIER - 09.27.2020
      • VOGUE COUVERTURE. Traditional illustration project by Kim ROSELIER - 10.02.2019
      • LISBONNE. Traditional illustration project by Kim ROSELIER - 09.27.2021
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      Lola San Román Marshall Lola San Román Marshall @srlola Artist Boadilla del Monte, Spain
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      5,499
      • Printing
      • Watercolor Painting
      • Mi Proyecto del curso: Creación de estampados en acuarela. Design, and Printing project by Lola San Román Marshall - 11.13.2020
      • Florals . Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
      • Flor Cannali. Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
      • Leaves project. Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
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      Kate Ward Kate Ward @kate_zenstitching Truro, Canada
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      5,416
        • My project: Upcycling with Sashiko Embroidery. Arts, Crafts, and Embroider project by Kate Ward - 08.22.2024
        • Chasing Aurora. Textile Design, Arts, Crafts, and Embroider project by Kate Ward - 04.12.2024
        • Sashiko Studio Jeans. Arts, Crafts, Textile Design, and Embroider project by Kate Ward - 04.12.2024
        • Persimmon Flower Pouch. Textile Design, Arts, Crafts, and Embroider project by Kate Ward - 04.12.2024
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        Minna Konttijärvi Minna Konttijärvi @m_kntjarvi Milán, Italy
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        1,310
          • My project for course: Pattern Creation for Unique Sleeves . Fashion Design, Pattern Design, Patternmaking, Dressmaking, and Textile Design project by Minna Konttijärvi - 09.24.2024
          • Textures in Denim Mini-Collection 2021.  project by Minna Konttijärvi - 06.19.2023
          • All White Mini Collection 2019.  project by Minna Konttijärvi - 06.19.2023
          • Pattern Experiments 2016-2023. Patternmaking, Dressmaking, and Creativit project by Minna Konttijärvi - 06.19.2023
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          Tatiana Polo Tsubouchi Tatiana Polo Tsubouchi @polotati São Paulo, Brazil
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          2,516
          • Design
          • Branding & Identity
          • art wear/ roupa arte. Fiber Arts, Textile D, eing, and Textile Printing project by Tatiana Polo Tsubouchi - 11.14.2023
          • Desdobramento de tempestade/ gola. 3D, Fine Arts, Jewelr, Design, Creativit, 3D Modeling, Fiber Arts, Textile D, and eing project by Tatiana Polo Tsubouchi - 11.14.2023
          • Criatura. 3D, Costume Design, Fine Arts, Jewelr, Design, Sculpture, 3D Modeling, Fiber Arts, and Textile Design project by Tatiana Polo Tsubouchi - 11.14.2023
          • colar indigo. Textile Design, 3D, Jewelr, Design, Sculpture, Textile D, and eing project by Tatiana Polo Tsubouchi - 11.14.2023
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          Erin McDonald Erin McDonald @highcrafting Hand Embroidery Artist Oak Ridge, United States
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          397
            • Custom Embroidered Canvas Shoes with Roses and Mushrooms. Embroider, Fiber Arts, Arts, and Crafts project by Erin McDonald - 11.11.2023
            • Daisy Rainboots. Embroider, Arts, Crafts, and Fiber Arts project by Erin McDonald - 03.04.2023
            • Pink Chacos with Roses and Beads. Embroider, Arts, Crafts, and Fiber Arts project by Erin McDonald - 02.11.2024
            • Mustard Chaco Sandals with Roses and Pearls . Embroider, Fiber Arts, Arts, and Crafts project by Erin McDonald - 06.04.2024
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            Hannah Stelter Hannah Stelter @hannahstelter Artist Fargo, United States
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            7,518
            • Watercolor Painting
            • Acrylic Painting
            • The Art Of Feeling - Current Work In Progress. Fine Arts project by Hannah Stelter - 03.25.2024
            • The Berlin Sketches: Solo Exhibition . Fine Arts project by Hannah Stelter - 03.24.2024
            • TEDx Talk: The Middle Finger Method.  project by Hannah Stelter - 03.24.2024
            • I've Got Pox - Children's Book Illustration . Picturebook project by Hannah Stelter - 03.24.2024
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            Kristin Vaughn Kristin Vaughn @hillsidestudio Artist, Educator, Boutique Owner Cedar Rapids, United States
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            5,092
            • Jewelry Design
            • I'd love to see your final cane, slab, or any projects you've made from it!  Here is mine!. Accessor, Design, Arts, Crafts, Jewelr, Design, and DIY project by Kristin Vaughn - 05.15.2023
            • Twilight Garden Polymer Clay Cane. Design, Jewelr, Design, Pattern Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
            • Folk Art Pattern Cane. Design, Pattern Design, Jewelr, Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
            • Cottage Garden Cane. Jewelr, Design, Pattern Design, Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
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            Christina Wallis Christina Wallis @christina_wallis_flowers London, United Kingdom
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            2,160
              • SMALL DETAIL: Nothing is Impossible.  (Christina Wallis) . Design, Education, Arts, and Crafts project by Christina Wallis - 08.02.2023
              • FOLIAGE Toning by Dry Brushing ( Christina Wallis ) . Design, Arts, Crafts, Education, and Sculpture project by Christina Wallis - 08.02.2023
              • PETAL Toning by Dry Brushing ( Christina Wallis ) . Design, Arts, Crafts, Education, and Sculpture project by Christina Wallis - 08.02.2023
              • FLOWER CENTRE  Extravaganza, Christina Wallis . Arts, Crafts, Design, and Education project by Christina Wallis - 08.02.2023
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              Elizabeth Olwen Elizabeth Olwen @elizabetholwen Lisbon, Portugal
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              7,637
              • Design
              • Branding & Identity
              • Delightful Collection for Talking Out of Turn . Traditional illustration, Accessor, Design, Art Direction, Product Design, Pattern Design, Creativit, Drawing, Digital Illustration, Decoration, Stationer, Design, and Textile Design project by Elizabeth Olwen - 02.25.2023
              • Mindful Collection for Tate + Zoey. Design, Traditional illustration, Product Design, and Pattern Design project by Elizabeth Olwen - 04.01.2021
              • Rugs & Pillows for Peking Handicraft. Design, Traditional illustration, Product Design, Pattern Design & Interior Design project by Elizabeth Olwen - 07.31.2022
              • Sneakers for Keds. Design, Traditional illustration, Product Design, Pattern Design, and Graphic Design project by Elizabeth Olwen - 03.01.2021
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              Marion Mazô Marion Mazô @marionmazo Lormes, France
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              43,181
                • Swallows. Jewelr, Design, Pattern Design, Fashion Design, Accessor, and Design project by Marion Mazô - 01.18.2024
                • Virna Bracelet. Jewelr, Design, Weaving, Accessor, and Design project by Marion Mazô - 07.29.2023
                • Daisy Green. Weaving, Jewelr, and Design project by Marion Mazô - 07.29.2023
                • Paon Bracelet. Jewelr, Design, Weaving, Fashion Design, Accessor, and Design project by Marion Mazô - 11.10.2022
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                Matacho Descorp Matacho Descorp @matacho Diseñador Tragico Alternativo, Diseñador Editorial. Popayán, Colombia
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                13,420
                • Branding & Identity
                • Design
                • Matacho Skull and Snake. Design, Traditional illustration, Pattern Design, and Printing project by Matacho Descorp - 07.22.2021
                • Victorinox (propuestas de diseño). Design, and Traditional illustration project by Matacho Descorp - 01.01.2020
                • Spack. Design, and Traditional illustration project by Matacho Descorp - 01.01.2010
                • Shove it. Design, Traditional illustration, and Lettering project by Matacho Descorp - 01.01.2017
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                Catalina Estrada Uribe Catalina Estrada Uribe @catalinaestrada Medellín, Colombia
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                40,530
                  • Puzzles. Traditional illustration, To, and Design project by Catalina Estrada Uribe - 08.25.2021
                  • NetflixWomen Latam. Traditional illustration, and Fashion Design project by Catalina Estrada Uribe - 08.25.2021
                  • Alive andKiking UK Charity. Traditional illustration, Education, and Vector Illustration project by Catalina Estrada Uribe - 08.25.2021
                  • Guardia Indígena. Traditional illustration, and Motion Graphics project by Catalina Estrada Uribe - 08.24.2021
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                  Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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                  575,370
                  • Branding & Identity
                  • Creative Consulting
                  • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
                  • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
                  • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
                  • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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                  Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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                  865,489
                  • Photography
                  • Instagram Photography
                  • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
                  • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
                  • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
                  • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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                  Laura Lhuillier Laura Lhuillier @lauralhuillier Lyon, France
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                  9,240
                  • Traditional illustration
                  • Fine Arts
                  • Mon projet du cours : Illustration numérique de motifs inspirés de la faune et la flore. Traditional illustration, Pattern Design, Drawing, Digital Illustration, and Botanical Illustration project by Laura Lhuillier - 06.01.2021
                  • ☾ Petites méditations du matin & du soir ✸. Traditional illustration project by Laura Lhuillier - 09.19.2021
                  • ✿ Agenda 2022 ✿ . Traditional illustration project by Laura Lhuillier - 09.01.2021
                  • Cabaïa - Pochette jungle. Pattern Design, Traditional illustration, Botanical Illustration, and Digital Illustration project by Laura Lhuillier - 01.01.2021
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                  Car Pintos Car Pintos @carpintos Tierras Nuevas Poniente, Argentina
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                  5,730
                  • Traditional illustration
                  • Fine Arts
                  • Bed Collection by Car Pintos. Pattern Design, Printing, Traditional illustration, Graphic Design, and Product Design project by Car Pintos - 09.20.2021
                  • Amor por los Patterns 🧡 . Traditional illustration, Design, and Pattern Design project by Car Pintos - 09.01.2021
                  • Yogures. Traditional illustration, Packaging, Product Design, and Pattern Design project by Car Pintos - 08.27.2021
                  • Intervenciones en espacios. Design, Art Direction & Interior Architecture project by Car Pintos - 07.06.2021
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                  Shingo Sato Shingo Sato @trpattern Fashion Designer Tokyo, Japan
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                  2,286
                  • Fashion Design
                  • French Tailored Jacket. Fashion Design project by Shingo Sato - 03.21.2023
                  • Box Shoulder Jacket. Fashion Design project by Shingo Sato - 03.21.2023
                  • Curved Seamed TR Jacket. Fashion Design project by Shingo Sato - 03.21.2023
                  • TR Cup Cape. Fashion Design project by Shingo Sato - 03.21.2023
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                  Flor Tregnaghi Flor Tregnaghi @flor_tregnaghi Diseñadora de modas Bilbao, Spain
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                  11,995
                  • Fashion Design
                  • Lencería de encaje. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Flor Tregnaghi - 04.26.2023
                  • Ropa interior comfy. Fashion Design, Patternmaking, Dressmaking, and Sewing project by Flor Tregnaghi - 03.03.2022
                  • Asymmetrical knit top.. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Flor Tregnaghi - 06.01.2021
                  • Chaqueta acolchada. Fashion Design, Patternmaking, Dressmaking, and Sewing project by Flor Tregnaghi - 09.01.2021
                • Yomary Yaznó Durán Yomary Yaznó Durán @yoyadu Diseñadora de Modas y Patronista Barcelona, Spain
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                  1
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                    Polina Oshu Polina Oshu @polinaoshu Surfaсу Pattern Designer Valencia, Spain
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                    37,025
                    • Botanical Illustration
                    • Pattern Design
                    • My project in Botanical Patterns in a Sketchbook: Conquer the Blank Page course. Traditional illustration, Pattern Design, Botanical Illustration, and Sketchbook project by Polina Oshu - 11.12.2021
                    • My Sketchbook Project on Instagram #oshuminipatterns. Traditional illustration, and Sketchbook project by Polina Oshu - 06.28.2021
                    •  Embroidered painting on a denim jacket for the cover of Mollie Makes magazine. Embroider, Arts, Crafts, Acr, and lic Painting project by Polina Oshu - 06.28.2021
                    • Illustrations and patterns for M&S Food. Traditional illustration, and Pattern Design project by Polina Oshu - 06.28.2021
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                    Hani Bacova (Haniela's) Hani Bacova (Haniela's) @hanielas Altea, Spain
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                    3,019
                    • Design
                    • Branding & Identity
                    • My project for course: Birthday Cookie Design. Baking project by Hani Bacova (Haniela's) - 06.08.2024
                    • Embroidery Hoop Cookies. Design, Arts, and Crafts project by Hani Bacova (Haniela's) - 11.16.2023
                    • Pansy Cookies. Design, Arts, and Crafts project by Hani Bacova (Haniela's) - 11.16.2023
                    • Fall Gingerbread House. Design, Arts, and Crafts project by Hani Bacova (Haniela's) - 11.16.2023
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                    Julián Ángel (Historias del ciervo) Julián Ángel (Historias del ciervo) @historiasdelciervo Diseñador de Pasteles Medellín, Colombia
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                    125,744
                    • Traditional illustration
                    • Fine Arts
                    • Mi Proyecto del curso: Cake design: técnicas decorativas modernas. Design project by Julián Ángel (Historias del ciervo) - 02.08.2021
                    • Jardín parisino. Design project by Julián Ángel (Historias del ciervo) - 04.01.2019
                    • Cuarzo Rosa. Design project by Julián Ángel (Historias del ciervo) - 09.01.2018
                    • Perlas Comestibles. Design project by Julián Ángel (Historias del ciervo) - 11.01.2019
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                    Adrianus Kundert Adrianus Kundert @adrianuskundert Rotterdam, Netherlands
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                    1,991
                    • Arts & Crafts
                    • Fine Arts
                    • Basketclub. Design, and Weaving project by Adrianus Kundert - 01.31.2022
                    • Eco-Oh recycled material research. Design, and Product Design project by Adrianus Kundert - 01.30.2022
                    • Transformer Table. Product Design, and Design project by Adrianus Kundert - 01.30.2022
                    • Transsaddles. Product Design project by Adrianus Kundert - 01.30.2022
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                    Jelena Saveljeva Jelena Saveljeva @ricamoaltamoda Tortoreto Lido, Italy
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                    2,769
                    • Photography
                    • Film, Video & TV
                    • Ricami Lesage. Embroider, and Fashion Design project by Jelena Saveljeva - 09.12.2022
                    • Accessori ricamati. Embroider, and Fashion Design project by Jelena Saveljeva - 09.12.2022
                    • Uno dei progetti dal corso professionale per le ricamatrici "Professione - Ricamo D'arte". Embroider, and Fashion Design project by Jelena Saveljeva - 09.12.2022
                    • Ricamo tridimensionale che ho dedicato al problema degli incendi nelle foreste. Embroider, Arts, Crafts, and Fashion Design project by Jelena Saveljeva - 09.12.2022
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                    Cora Carroll Cora Carroll @cora_carroll Lawrence County, United States
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                    4,394
                    • Arts & Crafts
                    • Furniture Design & Making
                    • Beaded Mountains Set upon Lapis . Accessor, Design, Jewelr, and Design project by Cora Carroll - 02.27.2023
                    • Mountains on Malachite . Jewelr, Design, Accessor, Design, Arts, and Crafts project by Cora Carroll - 02.01.2023
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                    Cristin Morgan Cristin Morgan @cristinmorgan Embroiderer, Fiber Artist, Author Richmond, United States
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                    2,407
                    • Digital Illustration
                    • Arts & Crafts
                    • Yikes Ornaments. Embroider, and Lettering project by Cristin Morgan - 03.07.2022
                    • Holiday 2021. Embroider, and Lettering project by Cristin Morgan - 03.07.2022
                    • Oh no…. Embroider project by Cristin Morgan - 02.01.2022
                    • Follow the call!. Embroider project by Cristin Morgan - 12.01.2021
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                    leticia lopez leticia lopez @leticialopezcantero Madrid, Spain
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                    7,435
                    • Design
                    • Branding & Identity
                    • ♥️ HAT!!. Textile Design, Weaving, Fashion Illustration	, Commercial Photograph, Embroider, Sewing, Fashion Design, and Fashion Photograph project by leticia lopez - 12.20.2022
                    • Wisteria pop!. Design, Costume Design, Arts, Crafts, Fine Arts, Set Design, Screen Printing, Product Design, Fashion Design, and Fashion Photograph project by leticia lopez - 12.21.2022
                    • Stone by Stone. Fine Arts, Jewelr, Design, Fashion Design, Printing, Embroider, and Sewing project by leticia lopez - 12.20.2022
                    • Enchanted dress. Textile Design, and Costume Design project by leticia lopez - 12.19.2022
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