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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Evelyn Leine Gargiulo

Evelyn Leine Gargiulo

@evelynleine

Product Designer

Barcelona, Spain

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  • Superdigital · Digital Bank for LATAM. UX / UI project by Evelyn Leine Gargiulo - 01.28.2021
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    Superdigital · Digital Bank for LATAM

    evelynleine

  • Digital Learning Book. UX / UI project by Evelyn Leine Gargiulo - 01.27.2021
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    Digital Learning Book

    evelynleine

  • Influa – Match solutions to your questions. Graphic Design, and UX / UI project by Evelyn Leine Gargiulo - 06.30.2020
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    Influa – Match solutions to your questions

    evelynleine

  • Experience Design · Let's Drunch. Events, and Food Photograph project by Evelyn Leine Gargiulo - 03.09.2021
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    Experience Design · Let's Drunch

    evelynleine

  • Experience Design · Born to Cook Barcelona. Events, and Food Photograph project by Evelyn Leine Gargiulo - 03.09.2021
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    Experience Design · Born to Cook Barcelona

    evelynleine

  • OnCooking App. App Development, Graphic Design, and UX / UI project by Evelyn Leine Gargiulo - 06.29.2020
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    OnCooking App

    evelynleine

  • Marie Claire Brazil iPhone. Art Direction, Graphic Design, Interactive Design, Editorial Design, Mobile Design, and UX / UI project by Evelyn Leine Gargiulo - 08.07.2016
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    Marie Claire Brazil iPhone

    evelynleine

  • The Future of Money | Presentación. Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 06.23.2016
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    The Future of Money | Presentación

    evelynleine

  • El Futuro de la Medicina | Presentación. Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 06.23.2016
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    El Futuro de la Medicina | Presentación

    evelynleine

  • Revista Mary Kay Brasil. Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 06.23.2016
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    Revista Mary Kay Brasil

    evelynleine

  • E-mail Marketing IBBL. Art Direction, and Graphic Design project by Evelyn Leine Gargiulo - 08.07.2015
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    E-mail Marketing IBBL

    evelynleine

  • Estudos Superficiais | Catálogo de la exposición de Gustavo Speridião. Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 09.01.2015
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    Estudos Superficiais | Catálogo de la exposición de Gustavo Speridião

    evelynleine

  • Catálogo de la Exposición del Artista Bruno Moreschi | “Sem Título: Técnica Mista, Dimensões Variáveis” . Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 06.23.2016
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    Catálogo de la Exposición del Artista Bruno Moreschi | “Sem Título: Técnica Mista, Dimensões Variáveis”

    evelynleine

  • Desafío Alienígena – Colección especial de la revista Recreio. Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 08.07.2013
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    Desafío Alienígena – Colección especial de la revista Recreio

    evelynleine

  • Festival Internacional de Documentales “É Tudo Verdade” . Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 04.20.2015
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    Festival Internacional de Documentales “É Tudo Verdade”

    evelynleine

  • collage <3. Collage project by Evelyn Leine Gargiulo - 10.19.2010
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    collage <3

    evelynleine

  • Revista Claudia Filhos. Art Direction, Editorial Design, and Graphic Design project by Evelyn Leine Gargiulo - 07.10.2016
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    Revista Claudia Filhos

    evelynleine

  • E-mail Marketing Kimpton Hotels & Restaurantes. Art Direction, and Graphic Design project by Evelyn Leine Gargiulo - 08.07.2014
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    E-mail Marketing Kimpton Hotels & Restaurantes

    evelynleine

  • Cartel Divas Skateras. Art Direction, and Graphic Design project by Evelyn Leine Gargiulo - 08.17.2013
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    Cartel Divas Skateras

    evelynleine

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