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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Esther Roldan Rubio

Esther Roldan Rubio

@esrolrub

Albacete, Spain

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    Natasha Samuel Natasha Samuel @shinewithnatasha Video Content Coach Tampa, United States
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    Yasmine Bohéas Yasmine Bohéas @bonjourlasmala Toulouse, France
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    • Projet final : Mon exemple. Social Media, Stor, telling, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Yasmine Bohéas - 01.19.2022
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    BOND BOND @holabond Buenos Aires, Argentina
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      • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
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      • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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      Géraldine Dormoy Géraldine Dormoy @geraldinedormoy Montélimar, France
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      Martin De Iuliis Martin De Iuliis @martindeiuliis Naperville, Argentina
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      Héctor Merienda Héctor Merienda @hectormerienda Valencia, Spain
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
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        Clàudia Cánovas Clàudia Cánovas @aplumstudio Branding & desarrollo web Reus, Spain
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        • Mi proyecto del curso: Canva de 0 a 100: crea diseños de forma profesional. Br, ing, Identit, Graphic Design, Web Design, and Social Media Design project by Clàudia Cánovas - 01.09.2023
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        Erica Igue Erica Igue @kikaigue Creative Director & Copywriter Madrid, Spain
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        Coco Dávez Coco Dávez @cocodavez ilustrador, creativo, fotógrafo Madrid, Spain
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        • Fine Arts
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        • BOMBAY SAPPHIRE . Design project by Coco Dávez - 02.15.2022
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        Cup Of Couple Cup Of Couple @cupofcouple Madrid, Spain
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          • Swatch. Product Photograph, and Advertising project by Cup Of Couple - 11.29.2021
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          Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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          Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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            Angela Kusen Angela Kusen @angela_kusen Art Director & Fashion Stylist Lima District, Peru
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              Carla Gonzalez Carla Gonzalez @carlagoon Copywriter Barcelona, Spain
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              Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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              Fiore Manni Fiore Manni @fioremanni Roma, Italy
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                • L'Oréal Paris Campaign. Advertising project by Fiore Manni - 05.10.2022
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                Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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                • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
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                Cristina López Barrio Cristina López Barrio @cristinalopezbarrio Escritora, profesora de escritura creativa, guionista Madrid, Spain
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                • Mi Proyecto del curso: Escritura de una novela paso a paso. Writing, Creativit, Stor, telling, and Narrative project by Cristina López Barrio - 03.08.2021
                • El reloj del mundo. Relatos. Editorial Flash Penguin Ramdon House 2014. Writing, and Narrative project by Cristina López Barrio - 01.01.2014
                • Rómpete, corazón. Planeta 2019. Writing, and Narrative project by Cristina López Barrio - 11.29.2019
                • Niebla en Tánger, Finalista del Premio Planeta 2017. Writing, and Narrative project by Cristina López Barrio - 11.17.2017
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                Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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                • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
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                • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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