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    How to create color palettes with narrative meaning
    Latest blog post

    How to create color palettes with narrative meaning

    Color as language: Palettes with narrative meaning. A color palette with a narrative sense is not just an aesthetically pleasing combination. It is a chromatic selection that responds to an intention, a story and a specific emotion. When color is chosen from the meaning and not from the trend, it stops being decoration and becomes language. Color communicates before form and before text. It can reinforce a message, generate visual coherence and build identity. Therefore, creating a palette with a narrative intention implies asking ourselves what we want the observer to feel, perceive or remember. Color as a storytelling tool. Each color activates cultural, emotional and symbolic associations. Warm tones tend to be associated with energy, closeness or vitality; cool tones with calm, introspection or distance. Intense contrasts can convey tension or dynamism, while soft ranges evoke serenity or nostalgia. Film uses color to place us in an era or to reinforce the emotional arc of a character. Illustration uses it to define atmospheres and audiences. In branding, color builds positioning and differentiation. In photography, it determines the narrative tone of an image. Thinking of color as part of the story allows each chromatic decision to have a purpose and not be simply ornamental.

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emigdiotv

emigdiotv

@emigdiotv

Mexico City, Mexico

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emigdiotv

Courses

  • The Art of Storytelling for Freelancers and Creators. Marketing, Business, and Writing course by Sun Yi

    The Art of Storytelling for Freelancers and Creators

    A course by Sun Yi

    Marketing, Business, and Writing

  • Drawing for Beginners Level -1. Illustration course by Puño

    Drawing for Beginners Level -1

    A course by Puño

    Illustration

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Course lists

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    CTBT

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Professional listing

  • emigdiotv – @emigdiotv
  • www.emigdio.tv/
  • Open to job opportunities, freelance
    • Design
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Schools

  • NYFA New York Film Academy

    NYFA New York Film Academy

    New York, United States

    2009 - 2012

  • UNAM Universidad Nacional Autónoma de México

    UNAM Universidad Nacional Autónoma de México

    Mexico City, Mexico

    2004 - 2008


Joined July 2021
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