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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Elvin Lam

Elvin Lam

@elvinlam12

Glen Waverley, Australia

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Elvin Lam

I’m Deaf and live in Melbourne, Australia. I studied costume & Set design and I am a dancer. Drawing is my hobby and hopefully will become an artist/illustrator one day. My passion is my dogs!

Courses

  • Photo Edition with Lightroom: Create your style. Photography, and Video course by Adolfo Muro

    Photo Edition with Lightroom: Create your style

    A course by Adolfo Muro

    Photography, and Video

  • Advanced Kawaii Illustration: Isometric Rooms. Illustration course by Becky Cas

    Advanced Kawaii Illustration: Isometric Rooms

    A course by Becky Cas

    Illustration

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Course lists

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    Favourites

    A list by Elvin Lam

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Projects

  • My project in Lifestyle Dog Photography course. Photograph project by Elvin Lam - 01.12.2021
  • My project in Female Character Portraits in Procreate course. 2D Animation, Animation, Character Animation, and Traditional illustration project by Elvin Lam - 10.15.2020

Professional listing

  • Elvin Lam – @elvinlam12
    • Design
    • Branding & Identity
    • Art Direction
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    • Product Design
    • Editorial Design
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    • Watercolor Painting
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    • Children's Illustration
    • Acrylic Painting
    • Arts & Crafts
    • Jewelry Design
    • Toy Design
    • Fashion Design
    • Furniture Design & Making
    • Paper Craft
    • Screen Printing
    • Embroidery
    • Ceramics
    • Sewing
    • Decoration
    • Bookbinding
    • 3D
    • Animation
    • Motion Graphics
    • 2D Animation
    • 3D Animation
    • Character Animation
    • 3D Modeling
    • Multimedia
    • Rigging
    • VFX
    • Stop Motion
    • 3D Design
    • 3D Character Design
    • Video Games
    • Architecture
    • Digital Architecture
    • Interior Architecture
    • Interior Design
    • Interior Decoration
    • Landscape Architecture
    See more...

Joined September 2020
120
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12
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Recent projects
  • My project in Lifestyle Dog Photography course. Photograph project by Elvin Lam - 01.12.2021

    My project in Lifestyle Dog Photography course

    elvinlam12

    • 90
    • 3
    • 1
  • My project in Female Character Portraits in Procreate course. 2D Animation, Animation, Character Animation, and Traditional illustration project by Elvin Lam - 10.15.2020

    My project in Female Character Portraits in Procreate course

    elvinlam12

    • 71
    • 3
    • 1

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